McDonald's "Fishy Fishy" TV Spot

LIMEY Director Nick Jones had “Fishy Fishy” fun, shooting a new commercial for global fast food chain, McDonald’s. The :30 spot combines creative humor and playfulness, showcasing McDonald’s new “Fish McBites.” Nick Jones’ directorial talents lend to good taste and a good time. A seamless collaboration with the McDonald’s brand, which campaigns on the slogan “I’m lovin it,” the new spot is sure to leave you feeling that way.

“This was a great idea, and I think we pulled it off in a light-hearted and realistic way,” explains Jones. “We saw an awful lot of cast; there’s a lot of talent out there! And we ended up with some great people. The Agency was a dream; really funny, very cool and totally trusting to work with. Great ideas were going back and forth. The crew was superb, really on it, and a pleasure to work with also. I shot loads of options, tons of coverage, and we all couldn’t get the song out of our heads by the end of the day!”

"I always enjoy working with Burrell, and it was a pleasure to do so again,” adds LIMEY Owner/EP Andrew Denyer. “The spot was right up Nick's alley, fun and youthful. Nick’s suggestion to shoot and stage the spot at night was one of those choices that really up’ the spot’s creative value. Nick’s eye for talent and natural performances show through."

Credits:
Client: McDonald’s
Spot Title: “Fishy Fishy” :30
Agency: Burrell
Chief Creative Officer: Lewis Williams
CD/Writer: Terrence Burrell
CD/Art Director: Paul Olsen
Executive Agency Producer: John Seaton
Production Company: LIMEY
Director: Nick Jones
Owner/EP: Andrew Denyer
Editorial: Spin Artist
Editor: Phil Lee
Music House: Sonixphere