New Smirnoff The Apple Bite Advert, Strangely Entertaining

Smirnoff presents: The Apple Bite, and these snakes bite.

Brought to life in a world where things "aren't quite what they seem". The new Smirnoff Apple Bite cocktail combines Smirnoff vodka with equal parts apple juice and lemonade, garnished with a squeeze of fresh lime to deliver a refreshing new serve from the world's most mixable spirit brand.

Credits:
Creative Agency: Mother London
Director: Johnny Hardstaff
Production Company: RSA

Smirnoff - DJ Fresh & Mindtunes

In this innovating project for Smirnoff, called Mindtunes, three physically disabled music fans have created a Drum & Bass track, by using their brain waves as their only instrument. The track was produced by DJ Fresh.

The track ‘Mindtunes’ is available for download on iTunes and proceeds go directly to the Queen Elizabeth’s Foundation for disabled people.

This project enabled Andy, Jo and Mark, who are not able to play regular instruments, to create a rather unique piece of music, controlling musical software with nothing but their mind. By giving people a platform to express their creativity, like Mindtunes, Smirnoff wants to underline the brand’s believe that there is a creator in every one of us. That life is Yours For The Making.