Ketel One Vodka is launching a unique outdoor live event, by 180 Amsterdam, featuring the world’s only ‘GIF-iti’ artist as part of its international “Do One Thing Well” campaign.
Celebrated British street artist INSA, who creates art in public spaces that is brought to life online, is painting intricate murals in an event space in Amsterdam’s arts district, Roest.
INSA meticulously paints and repaints his images on a wall by hand and photographs each version. The images are then played in sequence online as an animated GIF, in a process he has dubbed “GIF-iti”.
When INSA’s Ketel One animated GIF-iti is complete, it will be projected on screen at a launch party in a bar at the event space on March 22nd. Then the animated work will then be seeded globally online, alongside a making-of film.
Ketel One chose INSA for the campaign because, it says, like the Diageo-owned vodka brand, INSA “has a bold vision and a history of not doing things by the book”.
Al Moseley, Executive Creative Director at 180 Amsterdam added: “INSA's work epitomizes the 'Do One Thing Well' philosophy. And this project is unique in pushing the boundaries between an event, outdoor and digital.”
To view the GIF-iti come alive digitally as an animated GIF, go to: https://www.themoderncraftproject.com/en-us/latest
Ketel One’s “Do One Thing Well” campaign, which first launched last year, celebrates the passion and skill required to achieve success.
The brand is committed to honouring modern craftsmen who bring traditional skills into the 21st century and push their work further.
Credits:
Creative Agency: 180 AMSTERDAM
Executive Creative Director: Al Moseley
Creative Director: –Galen Graham
Art Director: –Ben Bartels
Copywriter: –Joe Craig
Account Director: –Andrew Smith
Agency Producer: –Pam Prior
