New Sony "Never Experienced" Ad Campaign

Sony and the creative ad agency gave three Australians experiences they'd never had in this touching new commercial campaign entitled "Never Experienced."

The spots share the stories of Robert, Josh, and young Grace who have yet to experience three things, from as simple as seeing an ice-cream truck, the ocean and in Josh's case playing soccer in front of 18,000 people. These brilliantly executed spots are a nice reminder to some of us who take what we have and do for granted.

Havas captured their stories in 4K detail using the Sony PMW-F55 camera.




Watch all three stories below individually.

Robert's experience, he has not taken a holiday for 30 years or ever been to the ocean


Josh's experience, a footballer who has never played in front of 18,000 fans.


Grace's experience, she has never seen an ice-cream truck.


Credits:
Creative Advertising Agency: Havas Worldwide, Sydney, Australia
The music/song track is ‘Marie Curie’ by composers: George Nicholas & Alex Cameron of the band Seekae.

Greatness Awaits In Sony PlayStation Commercial

Sony PlayStation - Greatness Awaits. Who are you to deny greatness? If you would deny it to yourself, you would deny it to the entire world. And we will not be denied.

Credits:
Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Creative Director: Nate Able
Copywriter: Rick Herrera
Head of Integrated Production: Justin Booth-Clibborn
Senior Producer: Jennifer Moore Bell
Production Assistant: AJ Gutierrez
Head of Account Management: Armando Turco
Account Director: Melissa Hill
Account Manager: Georgie Gooley
Account Coordinator: Marshal Kerns
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Greig Fraser
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora
Production Designer: Dominic Watkins
Costume Designer: Mayes Rubeo
Local Production Company: Kinema Films de Mexico
Local Production Co. Producer: Jose Ludlow
Editorial: Work Post NY
Executive Producer: Erica Thompson
Editor: Neil Smith
Assistant Editor: Healy Snow
VFX & Finishing: The Mill NY
Exec Producer: Jo Arghiris
Senior VFX Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
VFX Supervisor: Rob Petrie
Assistant Producer: Juan Handal
Colour Producer: Heath Raymond
Colourist: Fergus McCall
2D Lead Compositor: Iwan Zwarts
2D Compositing Artists: Kyle Cody, Dan DiFelice,
Additional: Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo
2D Conforms and Cut-downs: Jade Kim
3D Lead Artists: Rob Petrie and Joji Tsuruga
3D Lead Lighter: Olivier Mitonneau
3D Animators: Jeff Lopez, Alex Allain, Tyler Hurd
3D Artists: Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim
3D MASSIVE: Wyattt Savarese, Ed Hicks, Hassan Tuimir
3D FX: Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse
Matte Painting: Can Y. Sanalan
Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb
LIDAR services provided by Scanable: Travis Reinke
Rotoscoping provided by: Trace VFX
Sound Designer: Brian Emrich at Trinitite
Music: Woodwork Music
Music Producer: Andrew Oswarek
Composer: Phil Kay
Mix: Sound Lounge
Mixer: Tom Jucarone

Foreign Correspondent - Sony NEX DSLR Commercial

Two new ads for the Sony Nex DSLR camera created by Havas Worldwide: Foreign Correspondent and the Sideline Hero spots poke fun at the everyday non-professional photographer's who take great photos thanks to their Sony Nex.

Credits:
Advertising Agency: Havas Worldwide, Sydney
Executive Creative Director: Steve Coll
Art Director: Paris Giannakis
Production company: Photoplay films
Director: Scott Otto Anderson
Producer: Florence Tourbier Executive Creative Director: Steve Coll

Sony Xperia Z Puts A Baby To Work In Cute "User Tested" Ad

The Sony Xperia Z is now User Tested thanks to the adorable Baby Anya in this new ad for UK based Three.

Sony Walkman Has A Silent Party In Theater

Sony Walkman, "Silent Party", and ya this would have been terribly annoying to watch if I was in that movie theater.

Credits:
Advertising Agency: OC7, Germany
Creative Director: Alexander Schönburg
Art Director: FungWei Pai
Copywriter: André Huber, Michael Sekera
Film Production: Kaiserschnitt FILM
Film Director: Markus Gasser

Sony Experia TV Ad Featuring "Follow" Music by the Crystal Fighters

McCann London has created a new TV and print campaign for Sony’s Xperia smartphone which can transfer music to a speaker or pictures to another phone with a single touch.

Through a series of vibrant, distinctive images, McCann demonstrates the possibilities of creating, sharing or listening to content via the product.

The two separate ads – one for music and one for pictures - features a cast of over a 100 people and was shot over seven days in Barcelona.

The soundtrack on the TV ads is “Follow” by UK band, the Crystal Fighters, who have built up a strong and active fan base. In addition, one of the campaigns features a special remix of the track by dubstep producer Benga.

Rachel Emms, Managing Director of McCann London says: “It was a very complex campaign to shoot and we recreated an entire around-the-world experience in Barcelona in the course of a week. It demonstrates really effectively how you can unleash music and photos and share them instantly.”

Steve Walker, Chief Marketing Officer at Sony Mobile says: “Xperia smartphones open the door to a world of imagination and we have created a vibrant campaign to show the possibilities of One-touch function, whether creating, sharing or listening to content.”

The New Xperia Tablet S "The most immersive Xperia" Advert

There's yet another new tablet hitting the market, the Sony Xperia Tablet S and apparently the experience is the most immersive Xperia. Enjoy the new commercial for the Xperia tablet created by the ad agency McCann, New York.  Google and the Nexus 7 tablet began running their "Curious" ad today as well, see the spot here.

Discover more. Watch more. Play more... with Xperia Tablet S
Xperia smartphones have a new best friend. The Xperia Tablet. A durable, splash proof Android tablet from Sony.
Catch up and share all the latest information with your friends and family. Stay organised in your daily life. Watch your favourite movies, listen to the soundtrack of your life or play the latest games... and seamlessly share it all between your smartphone, TV or laptop.
Immerse yourself in the world of Xperia. And get lost in your imagination.

Credits:
Agency: McCann New York
CCO: Tom Murphy
Client: Sony Xperia
CCO: Sean Bryan
GCD: Mat Bisher

Senior Art Director: Vi Luong
ACD: Colin Ilsley
Senior Broadcast Producer: Minnie Tran
VP Senior Art Producer: Wendy Leahy
Business Manager: Ken Krausgill
VP Business Partner: Lauren LaValle
Production Company: Partizan
Director: Augustus Punch
Edit: Fluid
VFX: Framestore
SVP Executive Music Producer: Peter Gannon
Music: Kishi Bashi
Sound Design: Joseph Fraioli
Sound Mix: David Wolfe
Editor: John Piccolo
VFX Artist: Tom Leckie
Photographer: Hugh Kretchmer
Retouching: Gloss Post-production

New Sony Experia "One Block" Tv AD

To show what it's like when everything's in HD, Sony hid different movies, TV shows, songs, bands and games from the Sony universe on a city street in their newest commercial for the Sony Experia.

Credits:
Ad Agency: McCann Erickson, USA
Spot Title: One Block