A Fashion Runway Reversal by Peta

Peta blows minds again with a shocking new ad entitled "Runway Reversal". From Peta: "Millions of animals are slaughtered for fashion every year. What if the tables were turned? What if humans had to endure the painful skinning that animals endure for "fashion"? Before buying real skins, put yourself in the animals' position".

Music and song is "How You Like Me Now", by The Heavy.
Credits:
Advertising Agency: Ogilvy & Mather, China
Executive Creative Director: Bill Chan, KweiChee Lam
Creative Director: Rain Yu
Art Director: Inyan Liu Mao Ye, Xinyan Liu
Copywriter: KweiChee Lam, Dong Schiff, Jackie Bai
Director: Rain Yu
Producer: Jeff Wong, Ning Sun
Executive Producer: Feng Gao, Yunsong Liu, Rong Ma