The Bridgestone Bike Booth #Passion4Performance

Creative agency tinMan created a rather interesting social media activation in the middle of the bush during a MTB race at the Bridgestone Route 66 MTB Experience, at the Cradle of Humankind, Muldersdrift, south Africa.

Credits:
When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we came up with the world's first MTB-activated photo booth.
600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, growth and of course, lot of excitement!

Agency: tinMan Digital, Centurion, South Africa - Agency website: http://www.tinmandigital.co.za
Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director: Mike Eksteen (Amnicomm)
Strategist/Producer: Charl Diener
Technician: Roelf Daling
Photographer: Jurgens Johannes Burger
Videographer: Adam Heyns
Production Company: http://www.contentmintcrew.com
In partnership with: http://www.dwf.co.za