The Serious Business Of Creating An OREO Cookie Separator Machine

26 Feb 2013



Finally an OREO cookie separator machine. It's a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard work of separating the two. Today, that man is physicist and cookie-part preferrer David Neevel. Watch him operate the machine he created that separates OREO cookies.

Credits:
Creative Agency: Wieden + Kennedy, Portland

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