Canadian Breast Cancer Foundation "Hockey" Print Ad

You don't have to be good to be healthy is the Canadian Breast Cancer Foundation new print ad campaign tag. More info from CBCF at www.reduceyourrisk.ca

A web film was released earlier in January encouraging individuals to share their #OneNewThing by getting out of their comfort zone and trying new things, healthy, active things to help reduce the risk of breast cancer.

Advertising Agency: Idea Studio
Creative Director: Bruce Sinclair
Production company: The Film Group
Director: Michael Haldane
Editor: Ross Birchall / Bijou Editorial
Online editing: Track & Field
Transfer: Alter Ego
Music: Vapor Music
Media: Twenty6Two International