Behind The Scenes Lexus "A Better Tomorrow"

Shooting a film with a one of a kind concept car for her Lexus Short Film "A Better Tomorrow" thrilled and challenged director Mitsuyo Miyazaki. In this behind the scenes piece, Miyazaki and producers reveal how they overcame the obstacles and imbued even more Japanese authenticity into the story-with the help of world-renowned animator Koji Morimoto.

Below, directors and producers share the end of their journey, as well as the end of the adventure for the young lead actors as they return to their home.

Lexus Presents Amazing in Motion "Steps" Web Film

Lexus brings Amazing in Motion to life. "Steps" tells the story of an 11-foot tall figure, brought to life by puppeteers, as it moves through the city in search of something.

Credits:
Creative Advertising Agency: Team One

2014 Lexus IS Blend's Out Bikini Models In SI Swimsuit Issue

"Blend Out" for the new 2014 Lexus IS is more than a print ad appearing in this years Sports Illustrated Swimsuit Issue...gentlemen start your scanners. To create it, they cast three swimsuit models to pose with the Lexus IS and camouflaged the models within the scene—actually making them part of the set design. In order to reveal the models readers are asked to scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits.

Credits:
Creative Ad Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Art Director: Dustin Arnold
Associate Creative Director: Eric Arnold
Senior Art Producer: Jason Lau
Account Director: Kelly Stevens
Director of Technology: Eddie Stover
Senior interactive Producer: Chad Bauer
Technologist: Rob Edwards
Photographer, Director: Carlos Serrao
Executive Producer: Kim Johnson
Layering and Compositing: Terry Silberman, ArsenalFX

Lexus Walk The Walk and Never Sacrifice Style TV Commercial

A new TV ad for Lexus entitled "Walk The Walk", not sure whats better the music (song title is "Snowflake" from the Bristol, England duo Malachai) or the blonde starring down the sexy brunette, ok maybe she's not but it sure would have made for a better ad if she did. The spot is promoting the Lexus All-Weather Drive and never sacrifice style, even if your get frost bite on your feet ladies!

Credits:
Client/Spot Title: Lexus “Walk the Walk”
Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Director: Jason Stinsmuehlen
Associate Creative Director: Andrew Smart
Senior Art Director: Ryan DiDonato
Executive Producer: Sam Walsh
Producer: Jenny Valladares
Production Company: Serial Pictures
Director: Jonas Akerlund

Executive Producer: Violaine Etienne
Line Producer: Leslie Vaughn
Editorial Company: JumP
Editor: Richard Cooperman
Asst. Editor: Dustin LaForce
Producer: Gavin Carroll
Executive Editorial Producer: Betsy Beale
Post/Effects Company: A52
Producer: Scott Boyajan
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Audio: Juice Studios
Mixer: Bob Gremore
Music: “Snowflake” by Malachai
Color: Company 3
Colorist: David Hussey

Lexus Print Ad Comes To Life With An Ipad

Lexus and ad agency Team One develop "CinePrint" technology and bring print ads to new level by merging print and digital media. A print ad that ran in the Oct. 15 Sports Illustrated magazine for the 2013 Lexus ES roars to life when you place it over an iPad that has the Web page Lexus.com/stunning loaded. The video above demonstrates just how impressive this is as the engine revs, the headlights flash, the wheels spin and the background pulses with color, while to listen to a rockin musical soundtrack.

Credits:
Ad Agency: Team One
CinePrint™ technology developed by Lexus.