VW iPad ad shows how far your Volkswagen Passat can go

A new VW iPad exclusive ad/online experience, demonstrates how far you can go on with Volkswagen's TDI Clean Diesel engines by taking them on a virtual road trip. 

"TDI TouchDrive", was created for Motor Trend’s and Automobile Magazine’s iMag format. It combines video, animation and interaction to educate consumers about Volkswagen’s TDI Clean Diesel technology and range.

The personalized ad uses geolocation and driving directions to provide users with four or five route options to virtually drive 795 miles in a Passat TDI on a single tank of fuel. Interactive “bubbles” with fun road trip stats, film content and info appear along with way to show how the trip might go down.

At the end, users are taken to the destination with Google Street View and can then pick a new trip. The experience automatically generates new road trips when users are connected to WiFi, or provides five pre-programmed roadtrips for those not connected.

Deutsch LA created the ad in conjunction with MediaCom and MindOverEye, who handled back-end development.

Credits:  
Creative Ad Agency: Deutsch LA
Digital Executive Creative Director: Mathias Appelblad
Group Creative Director: David Kim
VP, Associate Creative Director: Scott Clark
Art Director: Christian Laniosz, Lauren Perlow
Copywriter: Ben Becker
Music Supervisor: Dave Rocco
Digital Strategist: Stuart Foster
Digital Design Director: Pelun Chen
Sr. Digital Designer: Clay Weishaar
Motion Design Director: Christian Johansson
Junior Motion Engineer: Carter Blackwood
VP, Group User Experience Director: Shaun Rance
User Experience Director: Eugene Park
SVP Creative Technology Director: Nick Velloff
Associate Technology Director: John Leung
Group Director, Integrated Business Affairs: Gabriela Farias
Director of Concept Production: Suzanne Polverino
Senior Concept Producer: Megan Enneking
Director of Digital Production: Pam Scheideler
Executive Digital Producer: Ryan Kitagawa
Associate Digital Producer: Jamie Russo
Production Company: MindOverEye, El Segundo, CA
Music: APM Music, Hollywood, CA

Toca Boca, Toca Cars iOS App Trailer - Kids Driving Game

A Lil Something For Our Kids...Toca Boca, Toca Cars iOS App Trailer - The Kids Driving Game

Toca Cars from Toca Boca apps is here! Buckle up, friends! http://tocaboca.com/game/toca-cars/ available September 18th.

No rules apply to these roads in this super fun educational app for kids. Cruise through big puddles of ice cream, fly off jumps into a lake or build a huge pile of houses, stop lights, and mailboxes and drive right through. Ready, set, GO!

The world of Toca Cars is made from 100% recycled cardboard, including the little dog that may chase you! Want to speed through the lake, bump a tree, and knock over the stop sign one more time? No problem! Simply push the restore button and do it again!

When you choose Editor mode you can arrange your own jumps, races, trees, animals and houses. Build small jumps or big jumps, place a quarter pipe in the lake and maybe even get surprised by a robot...

Toca Cars is where you stop following roads, and start doing whatever feels right for you! Toca Cars is a suitable app for kids between the ages of 3-9 years old. So what are you waiting for? It's time to start your engines!

Toca Boca is a kids game studio that makes digital toys for kids. We think playing and having fun is the best way to learn about the world. Therefore we make digital toys and games that help stimulate the imagination, and that you can play together with your kids. Best of all - we do it in a safe way without third-party advertising or in-app purchases.

Deutsch Created Poptopia app for Pop Secret introduces gamers to The Almighty Mouth God

Are you ready for Poptopia? The new Deutsch LA created mobile game built for Pop Secret as part of their Pop Secret Labs series of digital experiments.

What is it?
Popcorn is fun, so Pop Secret made a mobile game out of it. Poptopia is a strange and delicious land where popcorn kernels dream of being perfectly popped and fed to The Almighty Mouth God.

During the game, popcorn kernels fly across the screen and begin to change color indicating the perfect time to pop them. Earn points by tapping the kernels perfectly and feeding The Almighty Mouth God. If you take too long, the kernels burn and the Mouth gets upset. Don’t forget to look for special power ups that will help you along the way.

Where can I get it?
Poptopia is free to download on the 
iPhone App Store. If you have an iPhone 4S, iPhone 5,
or iPod touch 5th generation running on iOS 6+,
you can download the game by visiting popsecret.com/poptopia or by searching “Poptopia by Pop Secret” on the App Store.

What? It’s also good for the community?
In addition to the fun, you can also play Poptopia to help your school. From September 3 through September 30, 2013, play Poptopia to earn Labels for Education® points for your school. Schools registered by July 8th, 2013 are eligible. The top three schools with the highest game scores will share a pool of 5 million Labels for Education points, courtesy of Pop Secret. Winning schools can earn points to redeem merchandise that includes a minivan, flat screen TVs, computers, tablets, musical instruments, and other school supplies. Once you open the app, you can play for your school or just for fun. If you want to play for a school, find yours by using the search tool and select it. Then, pop away!

Credits:
Creative Ad Agency: Deutsch LA
Creative Credits and Titles:
Group Creative Director: Jason Elm
Digital Executive Creative Director: Mathias Appelblad
Creative Directors: Cliff Leicht and David DeRoma
Digital Strategist: Charlotte Myerberg
Digital Design Director: Pelun Chen
Digital Designer: Laura Carpenter
Designer: Caroline Kim
Motion Design Director: Christian Johansson
Copywriter: Kevin Martin
Group User Experience Director: Shaun Rance
User Experience Director: Arshad Samplewala
Experience Designer: Jin An
Executive Creative Technology Director: Trevor O’Brien
Creative Technology Director: Brian Jeremy
Creative Technology Director: Martin Legoweicki
Director of Integrated Production: Vic Palumbo
Director of Digital Production: Pam Scheideler
Executive Digital Producer: Nathan Pitzel
Senior Digital Producer: Tony Joo
QA Manager: Chris Suchy
Junior QA Tester: Tito Goldstein

Production Company: Unit9, London, UK
Music: The Hit House, Los Angeles, CA

Additional Deutsch Credits:
Mike Sheldon, CEO
Winston Binch, Chief Digital Officer
Amy Lum, Senior Concept Producer

Account Management Credits:
Group Account Director: Alex Schneider
Account Director: Mark Yee
Senior Account Executive: Lisa Wong

Leo Messi Helps His Mom Soothe His Baby From Crying In New WeChat Commercial

Stardust acted as the fully integrated creative agency + production arm, from concept through final distribution, for a new campaign for China's wildly popular messaging app WeChat. The app is expanding its global reach, kicking off an international ad campaign this month, featuring soccer superstar Lionel Messi.

Both spots have a fatherhood theme. In the first, Messi is shown trading voice messages (in Spanish) with Grandma, who is trying to soothe his crying infant son. He gets the baby to laugh by -- surprise! -- performing soccer juggling tricks shown to the baby via WeChat's video chat function. The video posted on YouTube by WeChat India netted more than 1.7 million views after just one week.

The global campaign targets 15 markets, including Argentina and Spain where Mr. Messi is a superstar. The others are: Brazil, Hong Kong, India, Indonesia, Italy, Malaysia, Mexico, Nigeria, the Philippines, Singapore, South Africa, Thailand and Turkey. In addition to being posted on YouTube, the two spots will air on television in the 15 markets. There will be accompanying print and outdoor advertising in at least some markets.

“Our goal was to show Messi in relatable, down-to-earth scenarios so our audience could easily identify with him and his use of the product; versus building the more common, larger-than-life concept around him that only puts distance between him, the product and the consumer base," Stardust Co-Owner/Managing Partner Dexton Deboree said in a statement provided by Tencent. “The opportunity for Stardust was one that really allowed Stardust to rely on our unique strengths to tackle a large brand’s challenge. We worked hand-in-hand with the team at Tencent and WeChat to concept a campaign that would work for launching their product to a large number of new countries, around the globe, while utilizing some consistencies between other non-US campaigns they had done in other markets, all within a single campaign, all within very tight logistics in both the execution and deployment.”

“We were intimately involved from beginning to end. Both cultural and time zone challenges presented hurdles we don't usually have to jump. In this case, I think it is the versatility of the Stardust team that allowed us to work across 3 time zones seamlessly,” added Stardust Co-Owner and ECD Seth Epstein.

WeChat already has more than 300 million registered user accounts, including 70 million outside China, mostly in Asian markets. WeChat started as a messaging app similar to WhatsApp, but the addition of video calls, photo sharing, location-based services and other Social features also make it similar to Instagram, Facebook, Twitter and Skype. WeChat's popularity outside of China has soared recently, growing by 20 million registered user accounts to reach 70 million in only six weeks. The growth is attributed to promotional campaigns, special WeChat deals provided through some Asian telco operators, and the increasing number of smartphone users in target markets. WeChat has not officially launched in the U.S., though Tencent has an American office doing groundwork and studying the market.

Credits:
Client: WeChat
Spot Titles: “Good Luck” :30; “Father’s Day” :30
Creative Advertising Agency & Production Company: Stardust
Executive Creative Director: Seth Epstein
Managing Partner/Executive Producer: Dexton Deboree
Copywriter(s): Seth Epstein & Dexton Deboree
Director: Seth Epstein
Live Action Executive Producer: Dexton Deboree
Producer: Sarah Casillas
Local (Spain) Live Action Executive Producer: Esther de Udaeta & Ernest Gual
Line Producer: Thersea Lucas

Visual Effects Company: Stardust
Art Director/Lead Designer: Ling Feng
Designers: Lynn Cho, Luis Salcedo, Karen To
Editor: Fred Fouquet
Flame Artist: Todd Mesher
2D Animators/Compositors: Taekyu Kim, Richard Taylor, Pietro Desopo
Rotoscope/Clean-Up Artist: Michael Plescia

Music & Sound Design Company: Stardust
Sound Design & Mix: Brian Peyton
Music Composer: Jesse Mattson

UNION Highlights the Changing Nature of Abuse In New Ad For Interval House

For many, new smartphone technologies are liberating advancements, but for women who are victims of abuse they are just another control mechanism that can be exploited by their abusers.

Toronto-based agency UNION has created a new online video on behalf of Interval House, Canada’s first shelter for abused women, to show that while the technology has changed, the problem of abuse hasn’t. Mimicking the smartphone “reveal” commercials we see so often, wherein companies unveil their new smartphone tech, the ad subverts audience expectations for such ads to show just how much control a smartphone can give an abuser, as well as how that control can make it even harder for women to seek help from facilities like Interval House.



“When we started this project, we still had a relatively naive conception of the forms that abuse could take – that it was mostly physical or verbal,” said Lance Martin at UNION. “But as we learned more, we realized how big a role control and surveillance play in abusive relationships. And how smartphones enable that.”

With the goal of having viewers take away a better understanding of the evolving nature of abuse, UNION’s ad for Interval House also encourages them to engage with the problem, do what they can to eliminate it and donate.

This ad is part of UNION’s ongoing work for Interval House which began earlier this year with the Facebook connect project, Every Second Matters.

Credits:
Campaign Name: Phone Demo
Client: Interval House, Toronto
Creative Agency: UNION, Toronto
Executive Creative Director/ Partner: Lance Martin
Senior Art Director: Glen D’Souza
Senior Copywriter: Michael Takasaki
Designer: Justin Aitcheson
Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Supervisor: Daniella Casasanta
Planner: Heather Black
Production Company: Sugino Studio
Director: Todd McLellan
Executive Producer: Dan Arki
Editorial Company: School Editing
Editor: Aaron Dark
Post Production: Paul Binney/Fort York VFX
Sound Design/Music: Steve Gadsden/ TA2 Sound & Music
via: Glossy

Domino's On The Go App Ad Campaign

Domino's and the creative team at Iris steal a page from Google Maps by replacing those red marker dots with pizza slices in this print ad pimping the pizza chains new On The Go app.

Credits:
Creative Advertising Agency; Iris, London, United Kingdom
Creative Director: Andy Taylor
Creative: Tian Murphy, Carly Williams
Producer: Jaina Minton
Account Director: Venetia Tabor
Photographer / Retouch: Parker Biley

DDB Canada Creates Fun Program To Inspire Behaviour Change

How do you make healthy eating and active living fun for kids? By challenging them to try exciting activities such as turning their urine into bug repellent, holding an armpit smelling contest and inviting them to eat as many carrots as they can in hopes of achieving laser vision.

The Government of Alberta’s province-wide program, titled the Healthy U 5&1 Experiment, helps families adopt wholesome habits by adding at least five servings of fruit and vegetables, and an hour of activity into each day.  In an age where children are familiar with apps, gaming and earning badges, the Healthy U program makes use of this concept to present healthy eating and active living in a fun and engaging way that kids and their whole family can enjoy.

“The creative plot boils down to getting kids to take part in 42 off-the-wall, wacky and weird scientific experiments that can make even the pickiest child eat broccoli,” says Eva Polis, creative director, DDB Canada’s Edmonton office. “It is much easier to convince kids to do something when you create an environment where they come to that conclusion on their own.”

Developed by DDB Canada’s Edmonton office, the Healthy U 5&1 Experiment presents a 21-day challenge that invites kids and their parents to complete 42 novel experiments.  Hosted on www.healthyalberta.com and free mobile app (for Apple and Android users), the provincial program features two daily experiments, one focusing on trying nutritious foods and the other encouraging physical activity. Children can earn awards and track their progress, furthering the incentive to turn these daily experiments into a lifestyle-changing habit. The program’s content targets children between the ages of six and 12, but kids are encouraged to sign up with their parents so they can begin this new healthy lifestyle as a family.

The initiative kicked off earlier in May with a week-long tour of schools in Alberta that saw Healthy U host school rallies for more than 2,000 students.  Associate Minister of Wellness Dave Rodney and popular YTV personality Andy Chapman co-hosted the rallies, together with the Healthy U Crew, an energetic street team. Continuing this grassroots engagement, the Healthy U Crew will extend this campaign by travelling across Alberta in a can’t-be-missed van, visiting 27 more schools in May and June, connecting with an estimated 7,500 students.  The crew will also visit 40 communities in Alberta this summer, attending events including the Calgary Stampede, Edmonton’s K-Days, the St. Albert International Children’s Festival, and the Medicine Hat Spectrum Festival, inviting kids to ‘experiment’ with healthy living in all sorts of crazy fun ways.  The crew will also hand out sample kits featuring 10 experiments to try.

Online, radio and transit advertising as well as in-store point of purchase at Sobeys round out this integrated campaign by driving families to the Healthy U website. The sponsorship secured with Sobeys creates an added motivation to this program as families who have signed up are given grocery coupons to reduce the costs associated with their weekly experiments. Furthermore, a partnership with YTV supports this initiative via a web series featuring two of the station’s animated superstars – Dr. Frantic and Kerblooey.

About DDB Canada

Named Strategy’s 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a “total communications company” whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Canada (digital & social), Karacters Design Group, RAPP Canada (direct), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

Nissan Self Healing Paint - iPad Ad

Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It's simple, unassuming but very highly disruptive and efficient communication piece.

Credits:
Agency: TBWA\G1 Paris
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier

Cats In The Dark - Birra 08 Must Have App

Now there's an app that can help prevent you from making bad choices at the bar before you bring him or her home.
As we all know “at night all cats are grey”. Therefore, the Cats In The Dark app from Birra 08 (a traditional beer from Barcelona) measures how much our perception of reality changes given the time and the number of beers consumed. You just have to select the sex of the person you want to rate and enter a subjective rating. The camera of the application analyses the facial geometry and weights all the data to give an “objective” rating of the person selected. Now, the night will no longer confuse you.

If this app is one you need from past experiences then head on over to to the Google Play Market and get it - play.google.com/store/apps/details?id=com.cats.inthedark

Credits:
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Art Director: Silvia Cutillas
Copywriter: Javier Nuñez
Technical Director: Emilio González
Digital Partners: RSB Media
Production Company: Igloo Films
Director: Dani de la Orden
Producer: Mireia Martinez

How Do You Hail A Cab In NYC - "Variations on a Hail" Ad

The art of catching a cab is about to get a 21st century makeover, courtesy of a new app from the NYC Taxi and Limousine Commission. To welcome this new age of transportation, Flatiron-based production studio Click 3X has donated its considerable resources to create “Variations on a Hail,” a new spot developed by Cooke&Co CD/Copywriter Marty Cooke, executed and financed entirely through Click 3X, and shot by Click 3X directors Josh Ruben & Vince Peone.

“Variations on a Hail” is a funny and educational video airing specifically on NYC taxi televisions. With a voiceover and appearance by NYC Taxi and Limousine Commissioner David Yassky listing all of the tried and true hailing “techniques,” the spot culminates with the most technologically advanced “hail” in history – the TLC smartphone app that will allow users to contact nearby taxicabs. The app promises to make life easier should New Yorkers find themselves in need of a ride in an unfamiliar part of the city, late at night, or while rushing to their next appointment.

A pro-bono project created for the benefit of the studio’s beloved home city, Click 3X managed production and all the stages of post, including color grading, VFX, and finishing. Click 3X also drafted its friends at audio post studio Heard City to handle mix and sound design. The directorial duo, also known as j+v, earned its reputation as CollegeHumor.com’s premiere video team – producing, directing, and starring in hundreds of videos over their six-year residency there. They bring their tongue-in-cheek comedic tone to “Variations on a Hail,” imparting a fun and informative overall affect to the PSA.

Credits:
Client: NYC Taxi and Limousine Commission
Spot Title: “Variations on a Hail”
Creative Ad Agency: Cooke&Co
CD/Copywriter: Marty Cooke
Production Company: Click 3X
Directors: Josh & Vince
VFX: Click 3X
Color Grading: Click 3X
Audio Post: Heard City
via: TrustCollective

Volkswagen Front Assist - "Crash Zoom" Case

The Front Assist system uses a radar sensor to detect when the distance of the vehicle in front is critical. In dangerous situations, it alerts the driver with visual and acoustic signals and with a warning jolt of the brakes. If the driver doesn't react, it generates the necessary braking pressure to avoid the collision. We had to find a technologic and surprising way to to make the new Front Assist understandable to anyone. We convey the Front Assist's benefit directly to the characteristics and usability of an iPhone or an iPad. We called it The Crash Zoom.

Credits:
Creative Ad agency: DDB, Spain.

Catch the Cookie - New AR App From Oreo

Oreo Cookies celebrates the first video game for television by creating it's augmented reality game app - Catch the Oreo. The catch the cookie app is available for both Google Play for Android devices and at iTunes via Denmark's ADtomic.

Credits:
App developed for Oreo by ADtomic.
Film produced by ADtomic and 360 Productions.

Spotify Air's First Ever TV Commercial "For Music"

Advertising agency Droga5, New York creates a first-ever ad campaign for the music streaming site Spotify. The commercial simply features a guy explaining his idea about the power of music..."Because music is a force for change, for good, for whatever."

A second ad in the campaign, is a bit weird and appropriately entitled "Getting Weird".

Credits:
Advertising Agency: Droga5, New York.

Volkswagen and Google Get Ready To Launch "Smileage"

Last year Google started a program to partner with advertisers and agencies to re-imagine how brands tell stories in a connected world. Project Re: Brief set out to recreate some of the advertising industry’s most iconic, classic campaigns using the latest technology tools. This year Google is expanding that program to work with some of today’s most iconic brands and innovative marketers, in it's newest project: Art, Copy & Code.

Art, Copy & Code is a series of projects and experiments to show how creativity and technology can work hand in hand. Some of these will include familiar brands like Volkswagen, Burberry and adidas—projects developed in partnership with their creative teams and agencies. Others will be creative experiments with innovative filmmakers, creative directors and technologists to explore how brands can connect with consumers through a whole range of digital tools—including ads, mobile apps and social experiences. Google's first partner project is a new social driving experience, The Volkswagen Smileage.

Building off VW's 2012 campaign, "It’s not the miles, it’s how you live them," (video clip below if you have yet to see it) Volkswagen Smileage is a mobile app and web service that aims to add a little bit of fun to every drive, from your daily commutes to holiday road trips. The app measures the fun factor of each trip using a metric called “smileage,” based on signals like weather, traffic, location, time and social interactions (e.g., a long drive on a sunny Saturday afternoon might accumulate more smileage than a morning commute in the snow). You can use it with any car, not just Volkswagens.

Powered by the new Google+ sign-in, you can choose to share Smileage experience with friends and family. For example, during a road trip, photos and videos taken by you and your co-passengers can be automatically added to a live interactive map. The inspiration for the service came from a recent study showing that every day, 144 million Americans on average spend 52 minutes in a car—76 percent of them alone; making that time a more shareable experience. Volkswagen Smileage will be available soon in beta.

"It's not the miles, it's how you live them."


via: Aman Govil, Art, Copy & Code Project Lead

Bus Shelter Comes To Life In The Weather Channel's New Ads

To dramatize the Weather Channel's new Android app that alerts users down to the exact minute of impending weather changes, iris developed 15- and 30- second commercials in which they soaked unsuspecting travelers in a place originally designed to protect you from the elements: a bus shelter.

Credits:
Creative Ad Agency: Iris

2014 Lexus IS Blend's Out Bikini Models In SI Swimsuit Issue

"Blend Out" for the new 2014 Lexus IS is more than a print ad appearing in this years Sports Illustrated Swimsuit Issue...gentlemen start your scanners. To create it, they cast three swimsuit models to pose with the Lexus IS and camouflaged the models within the scene—actually making them part of the set design. In order to reveal the models readers are asked to scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits.

Credits:
Creative Ad Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Art Director: Dustin Arnold
Associate Creative Director: Eric Arnold
Senior Art Producer: Jason Lau
Account Director: Kelly Stevens
Director of Technology: Eddie Stover
Senior interactive Producer: Chad Bauer
Technologist: Rob Edwards
Photographer, Director: Carlos Serrao
Executive Producer: Kim Johnson
Layering and Compositing: Terry Silberman, ArsenalFX

Google Maps for iPhone Is Here - Web/Ad Film

Finally! Google brings their Maps App to iPhone and introduces the fact with a very Apple-Like video.

So all you iPhone users who have been lost trying to find your way back from where ever Apple sent you can cheer because It's Here, go download the Google Maps App and be home in time for Christmas. http://maps.google.com/helloworld

Before everyone starts asking, the song and music is by The Hundreds and Thousands, song title is "Here We Go."

How big a deal is this? Well judging from the comical but very truthful comments being posted on the video's YouTube page...it's a huge deal.

Toronto Teachers Launch FoodaGram Web App

My Food My Way gets interactive with Foodagram, a new web app invites users to play with puppets in the name of healthy eating.
Toronto Education Workers and the Toronto District School Board recently launched the My Food My Way campaign, the initiative strives to engage students on the subject of nutrition.

Now, as a way of reaching out to those kids aged 13-17, the campaign has developed an interactive web application called Foodagram that allows users to record and share puppet video messages.

"One of the ways that My Food My Way differs from other student nutritional campaigns is its philosophy of engage first, educate second," says John Weatherup, President of the Toronto Education Workers.

The app works like this: you choose a food puppet, record your voice through your computer's microphone, and then presto: the puppet says whatever you want in a video clip. The resulting messages can be sent via email or shared on Facebook and Twitter.

The cast of puppet characters includes a slice of pizza named Papa Roni, a milkshake named Molly Moo, and a hamburger named Pattie.

"Foodagram as an experience is one we think will resonate loudly with students; inviting them to learn about nutrition in a non-traditional way," says Ahmad Ktaech, the managing director of the marketing firm behind the campaign.

Marvin Greenberg, the campaign's chair, stresses the importance of this engagement: "By using fun and innovative technology, we can develop the relationship with students so that a discussion on healthy eating can begin".

To try Foodagram for yourself, visit: www.foodagram.ca.

Zombies Find Love with New Mobile Dating App

In recent years, the zombie population has multiplied on a global scale. Zombies now make up a significant part of society, starring in countless video games, movies and popular television shows. Though they love to feast on human flesh, we havewhole-heartedly embraced the zombie community, turning them into a culturalphenomenon.

Recognizing a massive opportunity in the marketplace for a dating service that catered to zombie singles, Noise developed ZombieConnect, the first official mobile dating app for the walking dead- available on iTunes, and coming soon to Android.

Not a zombie? Zombie Connect allows everyday people to zombify themselves, browse profiles of fellow flesh-eaters and connect via Facebook.

Whether you’re looking for long-term love, a casual date or just someone to eat brains with, Zombie Connect is the perfect platform for bringing decomposing corpses together. Testimonials are pouring in fromzombies like Gorey Gretta, who used Zombie Connect to meet her now husband Bloody Barry. As they celebrate their first wedding anniversary she could not be happier, explaining:

“Eeeeeiiiibllllaaaaaahhh! Baahhh! Baaahhh! Fhhhpphhhh, ddaamumumum- kebbbblluuh, fluuh, fluuh. Kaaaaaahh!!!” - Gretta

You can get the Zombie Connect app for free at the iTunes App store. Get it Here.

With so many zombie-related cultural festivities coming up this month (Halloween), there’s no better time for you to find your slowly rotting soul mate.

Credits:
Creative Ad Agency: Noise, Vancouver, BC. www.noisedigital.com

Uncover Adriana Cernanova's Secrets with the Wonderbra Decoder

Use the Wonderbra Decoder to uncover Adriana's secrets, that's right kids QR Codes put to great use thanks to this creative use of Ms. Cernanova's assets. With the app You simply point your smartphone at Wonderbra ads, which include print, outdoor, video, and it lets you see beneath model Adriana Cernanova's clothing to her underwear. Considering the fact she's a professional underwear model, you're going to see sexy underwear. If your a fan of the model, you can see her giant sized WonderBra Ultimate Plunge billboard HERE.

Other than the use of the lovely Adriana there is nothing new here, it's very similar to what clothing retailer "MooseJaw" did last year with their X-Ray App. An augmented reality experience designed to work with the Moosejaw Winter Catalog, see it in action below.