More "Endless Possibilities" from the Nike Just Do It Ad Campaign

Nike Presents "Endless Possibilities"

We're all capable of a little more -- a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we've done, we'll see the big things we're doing.

Nike latest commercial created by W&K features Xherdan Shaqiri, Jessie J, and Gerard Pique.

Nike Presents: Just Do It - Action Printing

Nike Sunar: Just Do It -- Hareket Matbaası

Nike Football Turkey creates "Action Posters" that are created by star athletes. A few of the stars include: Didier Drogba, Burak Yilmaz, Mustafa Kayacan, Enes Unal, and Gökhan Saki. Visit http://www.nike.com/hareketet for all the details and a chance to win an autographed poster.

Nike Tech Fleece: Inside the Innovation

The latest work from Nike Sportswear and long-time collaborator Royale, a digital design company with offices in Los Angeles and Seattle:

Royale’s incredibly detailed CG animation takes us on a fantastic voyage of the design and execution process of a hoodie, from threads being woven on a high-tech, circular-knit loom to its perfect fit on a person’s body. Nike Tech Fleece is a unique thermal fabrication that merges a smooth jersey with a synthetic spacer to create “Warmth Without Weight.”

“Nike wanted a piece that shows how an equal amount of technology goes into building its street wear as does its footwear,” said Brien Holman, ECD/Partner at Royale. “The actual process of creating such a lightweight fleece is what we wanted to focus on. We built a CG loom that would realistically spool hundreds of thousands of threads into one piece of fabric. The Tech Fleece Hoodie is constructed within this loom, giving extra attention to the elements that make it unique.”

The spot is running online at sites such as YouTube and throughout Nike’s media channels, which include its retail store screens, outdoor media and Nike.com.

Royale’s effort supports the launch of the Nike Tech Pack: Tech Fleece debut Fall/Holiday 2013 Collection, which is now available at Nike Sportswear retailers and Nike.com. Tech Fleece evolves the fit, feel and function of Nike’s most iconic sportswear silhouettes—such as hoodies, crewnecks and zip-up sweaters—to the fabric.

Production Credits:
Production: Royale
Director / Partner: Brien Holman
Executive Creative Director / Partner: Jayson Whitmore
Managing Director / Partner: Jennifer Lucero
Executive Producer: Chris Volckmann
Art Director: Jonathan Kim
Designers: Jonathan Kim, Jen Olive Lee, Juliet Park, David Viau, and Patrick Clarke
Previs Artist: Blake Beynon
CG Supervisor / VFX Lead: Andy Moorer
Technical Director: Steve Caron
3D Modeling: Juan Carlos Cuadra, Erick Schiele, Adam Rosenzweig
3D Environment: Brian Broussard, Craig Christian
3D Animators: James Lane, Aldrich Torres, Matt Guzzardo, Billy Maloney
Visual Effects / Ice Artists: Ciaran Moloney, Leonard Koch, William Morrison
Compositing Lead: Geronimo Moralez
Compositors: Renzo Reyes, Dan Blank, Geronimo Moralez, John Cornejo, and Pency Kinnard
Head of Production: Danielle Hazan
Producers: Jamey Kitchens, Sean Sullivan

Nike Lobbyists Emily Hodgson and Emilie Riis Collaborate With ReeBok

Emily Hodgson and Emilie Riis, the duo currently lobbying Nike to make its coolest men’s trainers available in women’s sizes, have been invited by Reebok to collaborate on its women’s trainers.

Hodgson and Riis (who work together at ad agency 18 Feet & Rising) launched a campaign last month to shake up the predominantly pink and girly women’s trainers market under the name Purple Unicorn Planet (PUP), with a website disguised as a fantasy trainer shop at www.purpleunicornplanet.com

Following the vast amount of press coverage and support PUP received since launch, sportswear giant Reebok got in touch to ask the two Emilies to collaborate with its team.


Press:

Nike lobbyists to work with Reebok to shake up the women’s trainers market

15.08.13: Emily Hodgson and Emilie Riis, the duo currently lobbying Nike to make its coolest men’s trainers available in women’s sizes, have been invited by Reebok to collaborate on its women’s trainers.

Hodgson and Riis launched a campaign last month to shake up the predominantly pink and girly women’s trainers market under the name Purple Unicorn Planet (PUP), with a website disguised as a fantasy trainer shop at www.purpleunicornplanet.com

The pair, who work together at ad agency 18 Feet & Rising, sent a letter to Nike with their requests. Purple Unicorn Planet has its own hashtag #pleasejustdoit and Twitter feed @PunicornP

Following the vast amount of press coverage and support PUP received since launch, sportswear giant Reebok got in touch to ask the two Emilies to collaborate with its team.

Meanwhile, Nike’s response to the campaign has been met with frustration and disappointment at PUP HQ. Nike sent a representative to meet with the pair to discuss PUP and subsequently issued the following statement:

"We have been in touch with Emily and Emilie and we find their campaign very interesting. We have always been and will continue to be supportive of feedback from our consumers. NIKE is committed to our sneaker community and will continue to work on offering new and exciting products."

Despite Nike’s stated commitment to the sneaker community, the brand has given no explanation to Purple Unicorn Planet and its supporters on why the women’s range is so limited, and there is no response to PUP’s goal.
Emily Hodgson said: “It’s great to see someone step up. We’ve been delighted and amazed by the response we have received since we launched PUP. The fact that the people at Nike haven’t yet given us the answers we’re looking for is a disappointment.”

Emilie Riis said: “This is a big opportunity and failing to see it means you will be missing out. We want to collaborate with a brand that is taking the shortage in the category seriously. It’s great to see that we’ve struck a chord with so many women round the world who feel the same way we do, and we are driven by giving them a better trainer selection in smaller sizes.

Nike Ad - LeBron James | Leave a Message

The newest ad from Nike celebrates LeBron James winning back to back championships with the Miami Heat by allowing us to leave him a message...Wait for the beep. Leave your message at (305) 767-2226, no big surprise at the other end of the line though, all you will hear is a female voice say "thank you LeBron will see you next season. Goodbye!"

Credits:
Creative Ad Agency: Wieden + Kennedy Portland
Executive Creative Director: Joe Staples, Susan Hoffman
Creative Director: Alberto Ponte, Ryan O'Rourke
Executive Producer: Matt Hunnicutt
Copywriter: Nathaniel Friedman
Art Director: Jason Campbell

Nike Football Hypervenom "Deadly Breed" Ad

See how deceptive the Nike Hypervenom really is in the latest ad for Nike Football, spot title: "Deadly Breed". Below Nike and Brazil striker Neymar Jr. unveil the new Hypervenom football boot in Rio de Janeiro.

Nike Tennis - Kings of the Lights in Paris

Maria Sharapova, Serena Williams, Roger Federer and Rafael Nadal play a special mixed doubles match in the dark for Nike Tennis.

Roger Federer Is The "Fly Swatter" - A Nike Presents Ad

Nike promotes it's new Free Trainer 5.0 sneaker with a fly swatting Roger Federer.

Nike To Kobe Just Do It and Show Us Again!

You showed us that an 18-year-old could play with the best.
You showed us that a championship, an exhibition game and a charity event are all must-wins.
You showed us how to play chess while others played checkers.
You showed us how to hit game winner after game winner.
You showed us that an 81-point game is a real thing.
You showed us that gold still matters.
You showed us how to take an ice bath.
You showed us how to score 30 points in a quarter, twice.
You showed us the Mamba Face.
You showed us how to demand perfection and demand it of everyone.
You showed us how to put big-boy pants on.
You showed us that you were never out of it. Ever.
You showed us how inspirational a pair of free throws could be.
Now, show us again.

via:

Did The Nike Count On Kobe Commercial Jinx His Ankle

Back in January Nike and ad agency W+K, Portland created the awesome "Count on Kobe" Nike Basketball ad, but now looking back on it did they inadvertently jinx the NBA star?

"This is how the world works" are the first words we hear as the poetic voice goes on to say..."The sun shines. The grass grows. Kobe Bryant arrives to practice at 3 … the other 3" and when we get to the "Earthquakes shake. Bakers bake" line the jinx is in...just saying.



Credits:
CLIENT: Nike
Project: "Count on Kobe"
Ad Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Alberto Ponte, Ryan O'Rourke
Copywriters: Edward Harrison, Brock Kirby
Art Director: Sezay Altinok
Producer: Chris Capretto
Account Team: Jordan Muse, Rob Archibald
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Elastic
Editorial Company: Rock Paper Scissors
VFX Company: A52
Music+Sound Company: Search Party
Mix Company: Lime

Nike SB Eric Koston 2 - The Legend Grows Commercial

The new Nike SB Eric Koston 2nd edition commercial features a long list of cameo apperences as the skateboarder wows the onlookers with some epic tricks. The all-star cast includes: Tiger Woods, Kyrie Irving, Neymar Jr., Allyson Felix, Danny Kass, Sean Malto, Wieger Van Wageningen, Ishod Wair, Alex Olson, Neckface, Giovanni Reda, and Jake Phelps, who watch in amazement as the legend of Eric Koston grows and...he saves a baby too.

6 Oscar Pistorius Ads - Before They Started Coming Down

Billboards featuring Oscar Pistorius start coming down in South Africa.

Nike's "I am the bullet in the chamber" featuring the blade runner, first ran in 2011.

Another Oscar Pistorius Nike spot, the ad aired first during the 2008 Olympics in Beijing.


Behind the scenes look at a Heat Magazine photo shoot featuring the Paralympic champion Pistorius.

Some A Men Cologne spot...


...and this is Reeva Steenkamp on the cover of FMH magazine, below is a spot for Cell C.

The New Nike 2013 Mercurial Vapor Trail Cristiano Ronaldo Ad

Witness the trail of destruction Cristiano Ronaldo and his new Nike Mercurial Vapor IX football cleats leave behind as he explodes towards the goal in this new commercial by Nike.

Tiger Woods vs Rory McIlroy In New Nike Golf No Cup Is Safe Ad

Tiger Woods and Rory McIlroy hit the range in a new Nike commercial, "No Cup Is Safe". Tiger and Rory tee off in a battle that reminds us of the old Larry Bird vs Michael Jordan spot to see who has the best drive.

Credits:
Ad Agency: Wieden+Kennedy

If You Love Hockey Nike Commercial "Hockey Is Ours"

In a new commercial for Nike, "Hockey is Ours" some of Canada's best players like Steven Stamkos and P.K. Subban and a cameo from Russian star Alex Ovechkin team up with a bunch of local-rink players to declare that no matter what the NHL might do, they can't take away hockey.

Stamkos is shown holding up the spoils of a day spent ice-fishing, using frozen hamburgers as pucks, the ad also features appearances by Tessa Bonhomme and Sarnia Sting.

Credits:
Written by Art Director Jed Heuer
Directed by Tim Godsall

Nike+ Presents NikeFuel Missions

Introducing Nike Fuel Missions, the first game powered by your everyday movement via this movie style trailer/ad.

In a world conquered by cold, you'll have to earn your way out with the help of Calvin Johnson, Alex Morgan, Allyson Felix and Neymar Jr.

Press:
Today NIKE, Inc. announced its first Nike+ Accelerator program, which will host 10 companies for a three-month immersive, mentor-driven startup accelerator powered by TechStars. The program aims to leverage the success of the Nike+ platform to support digital innovation by connecting with companies that share Nike’s commitment to help people live more active lives. The Nike+ Accelerator will accept applications from companies aiming to use Nike+ technology to create products and services that will inspire athletes across a broad range of activity and health goals including training, coaching, gaming, data visualization and quantified self.

The Nike+ Accelerator begins in March 2013 and will run through June, culminating in technology investor demonstration days including a day at Nike World Headquarters in Beaverton, Oregon, and a day in California's Silicon Valley.

The Nike+ Accelerator will be based in Portland, Oregon, near Nike World Headquarters. Once the companies have been selected, Nike will provide development tools, office facilities, technical platforms and support to create solutions leveraging the Nike+ Application Program Interface (API) and Nike+ mobile Software Development Kit.

Nike will also support the companies by providing access to a select list of Nike executives and external mentors. Mentors include Stefan Olander, Nike’s Vice President of Digital Sport; David Cohen, founder and CEO of TechStars; Naveen Selvadurai, co-founder of Foursquare; and quantified-self guru Tim Ferriss. The mentors will engage directly with participating companies during the Nike+ Accelerator. TechStars will facilitate the program, having successfully completed over 15 accelerator programs using their mentor-driven, deep immersion, three-month model. TechStars’ mentoring model has attracted more than $275 million worth of venture capital for the companies that have participated in past programs over the last six years of operation.

Visit nikeaccelerator.com for details and applications. The application deadline is February 3, 2013. Selected companies will be contacted by the end of February, and the program will begin in mid-March.
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Alex Morgan Shines in Nike Hyperwarm Ad For Dick's Sporting Goods

Alex Morgan and Devin Hester battle a frigid winter storm in the new commercial "Frozen" for Nike Hyperwarm and Dick's Sporting Goods.

Credits:
Agency: Wieden + Kennedy, Portland
Production: Anonymous Content
Director: Malcolm Venville
Creative Director: Guy Seese
Creative Director: Rob Thompson
Copywriter: Tom Sebano
Art Director: Ken Meyer
Producer: KAREN SPROUL
Executive Producer: Eric Stern
Visual Effects: The Mission
Account Director: Courtney Nelson
Editing Company: Joint Editorial
Agency Producer: Andy Murillo
Editor: Kyle Valenta
EP/Production: SueEllen Clair
Editorial EP: Patty Brebner
VFX Creative Director: Rob Trent
CG Supervisor: Piotr Karwas
VFX EP: Michael Pardee
Flame: Narbeh Mardirossian, Katrina Salicrup
FX: Eric Rosenthal, Tom Lynnes
Animator: Samir Lyons

Nike Says So Long To Lance Armstrong

We wont be seeing Lance Armstrong and Nike together any longer nor as chairman of LIVESTRONG, the cancer non-profit organization he founded. Nike gave him the boot today and Lance stepped down from Livestrong via a Tweet. Nike is continuing to support Livestrong...Rough day for Lance.

NIKE STATEMENT ON LANCE ARMSTRONG

Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner.

Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.

Nike Introduces The LEBRON X Commercial

Forged by time, heat and pressure the diamond inspires LeBron James' tenth Nike signature shoe is introduced with this new TV ad/commercial campaign.

Each colorway of the LEBRON X has a unique story. The blue diamond colorway is symbolic of the blue tint diamonds gain from interaction with electricity, which can be paralleled to James' electric style of play. The cutting Jade colorway is inspired by the Chinese art of cutting jade using diamonds. The story continues throughout the season with multiple colorways linked to the diamond.

Heat, time and pressure are three things James has faced, and they act as the shoe’s inspiration. Although a refined diamond is beautiful, it takes work to get there – it starts as a dull rock. Over time, it gains clarity and sharpens with multiple facets.

Italian Footballer Mario Balotelli and The Nike Mohawk Barbershop Commercial

Nike Football, My Time is Now the Mario Balotelli Nike Barbershop commercial.

So now you know why and how the Italian footballer got the mohawk look.