Lionel Messi in the Samsung GALAXY Note 3 Official Commercial "The Developer"

Told from a child's perspective, "The Developer" is a musical short film by Samsung featuring Lionel Messi and the hit single "Royals" by Lorde.

A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is "The Developer" and the children view him with a deep suspicion.

Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission.

The children watch in awe. They reflect on their current situation by singing Lorde's breakout hit "Royals," a song about overcoming her own humble beginnings.

The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world's reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children.

The events in this story are a dramatic retelling of actual projects completed by the Messi Foundation. The film was directed by Adam Hashemi.

Credits:
Client/Product: Samsung GALAXY Note 3 and GALAXY Gear
Campaign: Design Your Life
Title: The Developer

Creative Ad Agency: Leo Burnett L.A. and Chicago
EVP, Creative Director: Shannon McGlothin
SVP, Creative Director: Brandon Rochon
SVP, Creative Director: Adam Kennedy
Creative Director: Guy Seese
Creative Director: Brian Murphy
SVP, Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Account Executive: Cameron Zick
SVP, Executive Producer: Jennifer Dennis
Producer: Keith Jamerson
VP, Music Director: Gabe McDonough
Sr. Music Producer: Chris Clark

Production Company: Furlined
Director: Adam Hashemi
Executive Producer: Eriks Krumins

Post-production: The Mill, LA

Editorial: Rock Paper Scissors
Editor: Mikkel EG
Executive Producer: Carol Lynn Weaver

Music Supervisor: George Drakoulias
Sound Designer: Gus Koven (Stimmung)
Mixer: Loren Silber (Lime Studios)
Music Production Support: Amber Music

Samsung Galaxy Gear "Evolution" Commercial

The latest ad from Samsung for the Galaxy Gear Smart Watch takes us on a journey through watch history The Evolution spot. A nostalgic look back some of some innovative wrist gadgets worn in some our favorite TV shows and films, including Dick Tracy from 1946, 1962 and The Jetsons, Inspector Gadget 1983 to the present with Galaxy Gear in 2013.

Eighty years in the making, and it's finally here. Learn more about what makes the Galaxy Note 3 and Galaxy Gear The Next Big Thing at www.facebook.com/samsungmobileusa

Check out Gear in the wild. "We're in the future, guys. It's right here on my wrist." Watch Galaxy Gear get introduced for the first time on the streets of New York City

Cheil UK Create "Life In Every Pixel" for Samsung Curved Ad

Life in Every Pixel - Samsung Curved 

“Samsung is known for the calibre and innovation of its TV range and the OLED TV is the latest in that long and prestigious line. OLED isn't simply another TV, it is a high end luxury purchase, and we approached it in that Way. So the ad isn’t about features and technology, but the emotional response that technology creates. It focuses on the fact that this breakthrough design and technology creates even more natural images that gets you closer, that you’re more enveloped by every image.”Logan Wilmont, executive creative director at Cheil UK

Credits: 
Advertising Agency: Cheil, UK
Executive Creative Director: Logan Wilmont
Art Director / Copywriter: Simon Friedberg
Director: Bruno Aveillan
Production: Quad Films
Post production: Digital District
Offline Editor: Emilie Orsini
Online Editor: Bruno Maillard
Record Company: Milligramme
Composer / Arranger: Raphael Ibanez
Cast: Dafne Brutomesco
Vo: Philomina Kilgour
via:

Samsung Galaxy S4: The Smart Phone Line

Samsung Galaxy S4: The Smart Phone Line

Unlike some of the recent line ups for the new iPhone, Samsung does one better with "The Samsung Galaxy S4 Smart Line." In New Zealand, Samsung saved its customers the pain of lines by creating a digital queue for the launch of the Galaxy S4. In an update of the virtual queue idea, with customers also acting as marketers, people could move up the line by their use of social media: the more likes, re-tweets and comments they got on S4-related content, the closer they moved to the front.

Credits:
Creative Advertising Agency: Colenso BBDO, New Zealand

Samsung GALAXY Note 3 presents "Sweet Dreams", a digital short film, Design Your Life

Samsung has just released the first film in its “Design Your Life” campaign created to promote the groundbreaking GALAXY Gear and Note 3. Created by Leo Burnett LA and Chicago, the campaign positions the new GALAXY Note 3 and GALAXY Gear as vehicles of inspiration, following a cast of characters as they, through striking visuals and unique musical experiences, bring their admirable goals to life.

“Sweet Dreams,” the first spot within the campaign, features an impassioned young woman working to modernize her grandfather’s toyshop. In her pursuit to revive his business, she utilizes six distinct features from the new GALAXY Note 3 and GALAXY Gear to gather cultural inspiration to chase her dream.

Directed by famed music video director Paul Hunter, “Sweet Dreams” ends with a show-stopping puppet performance of real dancers converted to “marionettes” via special CGI technology. Captured through stunning cinematography, the rousing story is set to Annie Lennox’s “Sweet Dreams” hit.

The campaign comes on the heels of the one-year anniversary of the opening of Leo Burnett Los Angeles. This West Coast hub is led by Global Executive Creative Director Shannon, along with EVP/Creative Directors, Brandon Rochon and Adam Kennedy.

Credits:
Ad Agency: Leo Burnett L.A. and Chicago
Global Chief Creative Officer: Mark Tutssel
EVP, Creative Director: Shannon McGlothin
SVP, Creative Director: Brandon Rochon
SVP, Creative Director: Adam Kennedy
Designer: Luis Farfan
Creative: Sarah Kraus
SVP, Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Account Executive: Cameron Zick
SVP, Executive Producer: Jennifer Dennis
VP, Producer: Sean Pinney
Production Company: Prettybird
Director: Roc
Editorial: Peepshow London
Editor: Andrea MacCarthur

Samsung Galaxy S4 #CompanionStories - Richy Carrasco - The 360 King

Meet Richy Carrasco, the 360 King, in the first Companion Stories video series ads from Samsung for the Galaxy S4. Old school skate legend, all round nice guy and world record holder. Watch his incredible spin moves and hear his life story about love, longevity and freestyle skateboarding.

Filmed in California, USA we follow Richy and the Sk8 Kings to see what motivates them and the journey they have been through to get to where they are today. Showcased using the GALAXY S4, Dual Shot, Drama Shot and Animated Photo.

Credits:
Advertising Agency: Jam
Executive Creative Director: Wayne Deakin
Creative Director: Chris De Abreu
Head of Film: Drew Wolf
Lead Agency Producer: Veronica Saez
Creatives: Luke Norton, Drew Wolf
Community Manager: Sophie Mindell
Account Director: Juyong Kim
Head of Planning: Iain Matthews
Planner: Helen Spencer
Project Manager: Adam Green
Production Company: Annex Films
Producers: Annex Films
Director: John X Carey
Editor: Annex Films

A Cute Baby Takes On A Samsung Motion Sync Vacuum Cleaner In Epic New Cop Chase Ad

A rudely awoken baby chases a Samsung Motion Sync vacuum cleaner around the house at high speed, looking to deliver a little justice. The vacuum cleaner proves harder to catch than he expects. Very entertaining and very cute.

The ad is the work of London's The Viral Factory.

Meet Wanderus, Connecticus & Relaxicus In Samsung's "What's Your Tabitat?" New Ad Campaign

Great new work from the creative agency Cheil for the new Samsung "What's Your Tabitat?" campaign. Three ads make up the campaign for the Samsung Galaxy Tab 3 line up: "Wanderus" (above) - known for their constant motion; totally at home even when they aren't, below "Relaxicus" - the unapologetic home dweller; a kick back couch-snuggler, and "Connecticus" - Who is tribal by nature; incredibly connected and inherently social.

The spots were produced by Toronto based production company six01, a relatively new studio that has grown from a foundation in visual effects and motion graphics work to take on full, large scale, live-action productions. "Produced in three weeks for Cheil Canada, this marks an important step for us towards larger scale, live-action productions", says six01 on it's blog. "We're excited to add this capacity to our services while maintaining a strong visual effects and motion graphics portfolio".





Credits:
Campaign Title: "What's Your Tabitat?"
Client: Samsung Canada
Creative Agency: Cheil, Canada
Executive Creative Director: Jason Partridge
Senior Art Director: Helene Larochelle
Copywriter: Brook Johnston
Account Director: Lindsay Wagter
Producers: Jordan Foster & Kyle Griblin
Production Company: six01
Directors: Jordan Foster & Kyle Griblin
1st Assistant Director: Sarah Blais
Production Manager: Damon Foster
Editorial & Post-production: six01

Scooped from: The Toronto Egotist

---

Samsung Galaxy S4 Latest Ad "Ready For Take-off"

The newest ad from Samsung for the Galaxy S4 entitled "Ready for Take-Off" features, you guessed yet another iPhone user portrayed as an annoying 6 can of ginger-ale goof ball as the more sophisticated S4 owner demonstrates his smart phone features.

There's never been a better time to make the switch. Easy Mode, Smart Pause, and Smart Switch are just some of the innovative features that make up the Galaxy S 4.

---

Samsung - "Buddy" Commercial

The bond between a man, and man's best friend is an unbreakable one - even if one of them happens to be stuffed with cotton instead of chromosomes.

Credits:
Advertising Agency: Possible, USA
Executive Creative Director: Ray Page
Creative Director / Copywriter: Nicole Michels McDonagh
Creative Director / Art Director: Carol Chapman
Agency Producer: Rob Sanborn
Production Company: Third Street Mining Company
Directors: Ben Hurst, Dave Thomas
Executive Producer: John LaChapelle
DP: Munn Powell
Editorial: Arcade, LA

Samsung GALAXY S4 Presents Hi Hey Hello A Musical Short Film

The Chicharones, a Portland duo on CamoBear Records are thrilled to announce their involvement with the Samsung GALAXY S4 music video for 'Hi, Hey, Hello". The video, directed by Joseph Khan, multiple Grammy winner for video direction, tells the story of a college boy crushing on a girl in his class- and campus wide dancing ensues. Don't be fooled though, the Chicharones can be spotted in the video almost like a Where's Waldo puzzle wearing a myriad of silly outfits.

The Chicharones, originally formed at South by Southwest, are composed of songwriters Sleep and Josh Martinez. Since releasing their 2006 opus When Pigs Fly (Camobear Records/Bella Union), they have toured the world, collaborated with the who's who of underground pop, released critically and commercially successful solo albums. The partnership with Samsung has really brought them from the underground to the public eye, and they will be starting a nationwide radio campaign for "Hi, Hey, Hello" as well as performing at high profile events, touring, and releasing a new album.

Samsung Galaxy Stare Down - "All eyes on the S4"

Samsung and wireless provider Swisscom created this charming "stare down" contest in the railroad station at Zurich.

To promote the Galaxy S4's eye-tracking feature — you can scroll on the phone without touching it — the company installed a booth on a busy platform and offered any passenger a free Galaxy S4 if they could stare at it for a full hour without the phone detecting they'd looked away.

Sounds simple enough ... until the challenge begins. At which point Samsung's stooges begin distracting the contenders with hot dog carts, barking German shepherds, and a stunt motorcyclist. One guy does, eventually, make it through the hour:

It's not clear which ad agency created the spot, but it bears all the hallmarks of a Duval Guillaume Modem stunt (contact us if you know who the agency is).

Story scooped via: Jim Edwards @ Business Insider

Samsung Evolution Kit - Evolutionary Husband Ad

The Samsung Smart TV is the world's first and only future-proof Evolutionary TV, allowing you to have access to the latest Smart TV technology with a small Evolution Kit. See what happens when a wife tries to upgrade other things around the house with an Evolution Kit!

Credits:
Animated film: "Tadufeu".
Directed by: Michaël Bellamy, Coralie Braconnot, Franck Delfortrie, Julien Jamme, Olivier Pierre at ESMA -- Ecole Supérieure des Métiers Artistiques -- 2011

Samsung Galaxy S4 Grad Party Ad

The smartphone battle between the Apple and Samsung rages on, this new spot from for the Galaxy S4 leaves iPhone users wanting to toss their devices into a pool.

The ad is set at a graduation party, all the "grown-ups" have iPhones and the young hipsters use the Galaxy S4 as Samsung attempts to position itself as the younger more innovative phone brand compared to the competition.

Credits:
Advertising Agency: 72andSunny, LA.

Official Video Introducing Samsung GALAXY S 4

Samsung shows off all the features of the new Galaxy S4 in this new view just released to the world after the launch event in New York City. But the biggest news today related to Samsung and advertising is without a doubt LG sticking it to Samsung's Time Square billboard ad, see it here.

LG Steals Samsung Next Galaxy 4 Thunder in NY Times Square

...self explanatory

Samsung S4 Teaser Ad - Jeremy "Unpacked"

New teaser commercial for the Samsung S4, the spot introduces us to Jeremy, the secret messenger of Samsung UNPACKED and gets the world ready 4 the next Galaxy. The official release is 14 March, 7PM in New York City Times Square, until then the world can just ask Jeremy what's in the box.

Left in the hands of a 10 year old boy until March 14th....now that is funny.

Edit:
Here is Jeremy in Part 2 of the secret messenger as he takes a peek at The Next Galaxy.

Samsung Celebrates Amazing People In "Create The Future" Ad Campaign

Creative advertising agency Fancy Rhino creates a beautiful new ad campaign for Samsung in cooperation with Current TV and Take Part (a subsidiary of Participant Media) showcasing the Galaxy Note II and the Galaxy Note 10.1 tablet in action.

The short film styled ads feature a handful of people in the non-profit world who are doing some pretty amazing work and using good technology to do it. the result is a combination of stories of these social rock stars to the Samsung brand in a powerful way.

Samsung salutes Adam Braun, CEO and Founder of Pencils of Promise -- a non-profit organization that creates schools and uses innovation through technology to provide access to education all over the world.


Samsung praises SunSaluter -- a company that uses innovative technology to energize communities all over the world.


Matt Flannery of Kiva.org uses technology to connect people all over the world and inspire social action.


Credits:
Advertised brand: Samsung
Advert title(s): Create the Future
Advertising Agency: Fancy Rhino, Chattanooga, TN, USA http://Fancyrhino.com
CCO: Drew Belz
Creative Director: Caleb Rexford
Spot Directors: Drew Belz, Isaiah Smallman and Caleb Rexford
Producer: Take Part http://www.takepart.com
Graphic Design: Michael Mahaffey
Director of Photography: Keith Turner and Andrew Aldridge
Camera: Kelly Lacy, Keith Turner and Andrew Aldridge
Sound Production Agency: Ro-Co.co http://www.Ro-Co.co
Soundtrack Composer: Michael Kendall

Seth Rogen and Paul Rudd Get Dumped For Lebron James in Samsung Super Bowl Ad

Lebron James steals the thunder from Seth Rogen and Paul Rudd in the Samsung The Next Big Thing Super Bowl commercial, The Big Pitch is Here.

Creds:
Ad Agency: 72andSunny

Samsung Super Bowl Ad with Seth Rogen and Paul Rudd | El Plato Supreme

Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung's Super Bowl XLVII ad for The Next Big Thing. The pair run into some issues with using the words: Super and Bowl and settle on "El Plato Supreme" and hashtags.

Credits:
Creative Ad Agency: 72andSunny

For our fellow Canadian Super Bowl Fans, we will have some exclusive content available to Canadian fans prior to the Big Game.
Let the game begin! As the official HDTV sponsor of the NFL and Super Bowl XLVII, Samsung Canada has something special for those eagerly anticipating The Next Big Thing in Super Bowl ads. Today, Samsung Canada has released a 60-second teaser ad, entitled "El Plato Supreme", on Samsung social channels as a lead up to the 2-minute ad for the big game on February 3, 2013.
For the second year running, Canadian-based fans will be able to share in the excitement of the Super Bowl ad north of the boarder, with the full 2-minute ad "The Big Pitch," and an extended cut version with never-been-seen footage set to be released later this week. Consumers will have the opportunity to weigh in on their favorite moments using the hashtag #TheNextBigThing. This spot is in addition to two 15 second spots featuring Samsung SMART TV technology in the 2nd and 3rd quarter of the game.
Additional unreleased content, including an exclusive teaser, will be posted later in the week via Samsung social media channels in North America. The full 2-minute ad will be released on game day followed by an extended cut version with never-been-seen footage through Samsung Canada social media channel links: www.facebook.com/SamsungCanada  www.youtube.com/SamsungCanada www.twitter.com/SamsungCanada

The Super Bowl is a global spectacle that millions of people crowd in front of their televisions for every year and with an estimated 7.3 million Canadian viewers taking in last year's Big Game, it's inevitable that social commentary takes place off the field. During the 2012 Super Bowl, a record 15 million tweets were tracked over the course of the game, with over 12 thousand per second. To ensure Canadians don't miss a minute, Samsung's SMART TVs feature on-screen connectivity to Twitter and Facebook applications via Social TV, allowing audiences to keep up with the action digitally and socially.

In 2012, Samsung Electronics aired its first Super Bowl ad launching a new category of smartphones with the Galaxy Note. The ad, which was developed by 72 and Sunny, and LA-based agency won the Twitter Ad Scrimmage that included 30 brands and 42 spots. The Galaxy Note went on to sell 10 million devices globally in 9 months followed by the Note II which sold 5 million devices globally in 2 months.