Toronto Ad Shop Creates A Twitter Powered #HomelessTurkey Campaign In An Effort To Feed Cities Homeless

Toronto Ad agency BlackJet develops a Twitter hashtag powered turkey feeder to help feed our city's homeless this Thanksgiving.

For every 1000 tweets that include the hashtag #HomelessTurkey,
10 turkeys will be donated to Good Shepherd Ministries annual Thanksgiving meal.

Press:

TORONTO, ON (October 9, 2013) Blackjet Inc., a Toronto-based marketing agency,

launched today an innovative digital campaign to increase awareness for their client,

Good Shepherd, a food and service provider for the city’s homeless. The concept is

simple – every time someone includes #HomelessTurkey in a tweet, a small portion of

feed will be dispensed from a Blackjet custom-built and programmed hashtag-powered

feeder to three lucky turkeys that have been spared from their Thanksgiving fate. For

every 1000 tweets that includes the hashtag #HomelessTurkey before October 10, 10

turkeys will be donated to Good Shepherd’s annual Thanksgiving meal. The campaign

is a pro-bono initiative for the agency.

Blackjet’s custom turkey feeder is powered by a trough-auger, controlled via a USB

relay, which connects to a server that scours Twitter for all tweets containing the

hashtag #HomelessTurkey. When the hashtag is used, the server activates

the USB relay, which near-instantly feeds the turkeys.

Tweet a turkey and watch it eat live now at HomelessTurkey.com.

Blackjet enlisted Thunderclap to help amplify social reach and awareness, in turn

maximizing the number of turkeys to be donated to Good Shepherd. Thunderclap, a

social media crowdspeaking platform, will broadcast a message tomorrow from the

accounts of all #HomelessTurkey campaign supporters, reaching an additional 120,000

potential supporters at the exact same time.

Also beginning today is a three-day, on-site activation at the corner of Queen and Soho

Sts. in Toronto, where a live feed of the hashtag-fed turkeys (comfortable on a farm in

New Tecumseth, ON) will stream daily from 10:00 a.m. to 7 p.m. ET. The live stream will

be accompanied by a street team who will educate passersby on the Good Shepherd’s

services for Toronto’s homeless.

Good Shepherd serves more than 1200 free meals to the homeless everyday, more

than any other organization in Toronto. Well known on the streets of Toronto as a place

to get a hot meal, clean clothes and a safe, clean bed for the night, Good Shepherd is a

leading provider of comprehensive services to homeless, disadvantaged and

marginalized people in the city.

Bier Markt celebrates 32 days of Oktoberfest with a Biervent Calendar

Lay out your lederhosen. Toronto-based creative shop Open has launched a new campaign on behalf of Bier Markt, showing that when it comes to Oktoberfest, nobody does it better.

To highlight Bier Markt’s commitment to this beeriest of festivals, Open created a social media Biervent calendar – the Oktoberfest answer to the advent calendar. Housed on Bier Markt’s Facebook page, the Biervent calendar will countdown the 32 days of the festival with a billboard that features a new headline each day, such as “Rock Out With Your Sauerkraut” and “Bier and Lederhosen. So In Right Now.” The campaign also features OOH and TSA ads that reflect the Biervent calendar headlines.

All the creative elements pay homage to the authentic Oktoberfest experience that Bier Markt will be offering up to guests this year, which includes a bunch of cool events – such as a Snout Sunday Roast and the Bier and Lederhosen So In Right Now Event – and a mouthwatering menu of German-inspired fare. But, of course, it’s the beautiful bier that truly will be taking centre stage and Bier Markt has a sensational selection of German suds to tantalize patrons’ taste buds.

“This campaign is about showing that Bier Markt is the perfect place for you to go for an immersive and authentic Oktoberfest experience,” says Martin Beauvais, partner, Open. “It has the food, it has the fun and, most importantly, with over 150 brands it has enough suds to more than do justice to bier’s greatest event.”

“Whether they’re going to dine, or just to drink, what people are guaranteed to get at Bier Markt is an Oktoberfest celebration they won’t find anywhere else,” adds Christian Mathieu, partner, Open.

Credits:

Campaign Title: 32 days of Oktober
Client: Prime Restaurants
Brand: Bier Markt

Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriter: Layton Wu
Art Director: Tyler McKissick
Project Lead: Anne Ngo
Project Manager: David Power
Photography: Vince Noguchi

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via:

glossy 
Shannon Stephaniuk 
http://www.glossyinc.com

New Ad: Del Monte, Spencer - Take a Fruit Break

Office antics abound in the latest from Toronto-based creative agency Blammo for Del Monte Refrigerated Fruit Cups.
Most people want to eat healthier. But most us also believe we don’t have time to eat the recommended amount of fruit - especially during a busy day at the office. The Del Monte “Take a Fruit Break” campaign aims to debunk that myth by pointing out that the time spent taking numerous breaks at work to drink coffee, gossip or go on Facebook - is time we could use to grab a fruit break, if we wanted.

The 30-second TV spot features “Spencer”, the lovable office slacker, and “Jane”, the consummate professional. Throughout the spot, we see Spencer’s hilarious breaks contrasted with Jane’s work grind. Ultimately, Jane finally takes a few minutes to relax and take a break of her own, a fruit break, with a Del Monte Refrigerated Fruit Cup.

The broadcast campaign is supported OOH which continues the office culture theme. The three ads feature simple statements about different types of breaks such as “If your colleagues have time for a coffee break, you have time for a fruit break” or “If your colleagues have time for a gossip break, you have time for a fruit break”.

Del Monte is a division of ConAgra Foods. The campaign is currently running in Calgary and Quebec.

Credits:
Client: ConAgra Foods
Brand: Del Monte Fruit Cups
Campaign: Take a Fruit Break
TV Spot Title: “If Spencer Can”

Agency: Blammo
Chief Creative Officer: Michael Murray
Writers: Michael Murray, Vinay Parmar
Art Director: Oliver Brooks
Agency Producer: Alina Prussky
Account: Christine McNab, Ashley Weber

Production Company: Sons & Daughters
Director: Peter Martin
Director of Photography: Bryce Fortner
Line Producer: Andrew Sullivan
Editor: Jon DeVries
Editorial Company: School Editing
Online: Fort York
Sound Design & Music: Keen Music
OOH Photography: Andrew B. Myers

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via:

glossy 
Shannon Stephaniuk 
http://www.glossyinc.com

"Right By You" is Slamming The Door on Suicide

It's time to do right by our youth. Watch this video to see why we need to do more to support youth mental health & prevent tragedies like suicide.

The ad calls on viewers to visit rightbyyou.ca and sign a petition encouraging governments to change the way we support and fund youth mental health.

CREDITS:

Campaign Title: Campaign Name: Right By You
Client: Partners for Mental Health

Advertising Agency: UNION Creative, Toronto, Canada
Executive Creative Director/ Partner: Lance Martin
Art Director: Lorraine Sit
Copywriter: Marisa Faustino
Designer: Emmanuel Obayemi
Agency Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Manager: Rhiannon Enss
Planner: Naeiri Zargarian

Production Company: Sons & Daughters
Director: David Quinn
Executive Producer: Jeff Darragh
Producer: Sam Benson

Editing Company: Rooster
Editor: Izzi Ehrlich
Post Production: Fort York VFX
Online Artist: Andrew Rolfe
Sound Design/Music: RMW
Audio Engineer: Dustin Anstey
Music Producer: Jeff Cohen

via: Glossy Inc.

Nabs | Ever had a nightmare boss in advertising?

Ever had a nightmare boss in advertising? Of course you have. Want to own them for a day? Of course you do. The latest from Toronto-based Zulu Alpha Kilo is a bitterly hilarious campaign for NABS. Enjoy.

Zulu Alpha Kilo invites you to seek revenge on your boss from hell in their latest campaign for NABS

October marks the third annual NABS Vintage Intern Auction. The event allows bidders to seek “revenge” on 12 notable executives and thought leaders, in an auction where all proceeds go to NABS, charitable group in Canada set up exclusively to provide assistance to people in the communications and related industries who may need help due to illness, injury, unemployment or financial difficulties.

The auction, now in its third year, was developed by Toronto-based creative agency Zulu Alpha Kilo, who once again created this year's integrated campaign.

"The campaign taps into the insight that you don't get to the top without ruffling a few feathers along the way. We were fortunate that all of this year's interns were great sports and could laugh at themselves a little," adds Zak Mroueh, Chief Creative Officer & CEO at Zulu Alpha Kilo.

Some of the greatest minds in Canadian marketing and advertising will be auctioned off to serve as one day, unpaid, interns with top companies and organizations. All proceeds go to help the 1300 families supported by NABS in 2013. The auction runs the full month of October.

Bidders can assign interns to write a strategy, give a speech, hold a seminar, clean up the kitchen, consult, get coffee, even lead an employee hike. Minimum bid is $2000.00.

“As this program expands, we are finding the industry's top leaders and talent are eager to volunteer as interns.” said NABS Executive Director Jim Warrington. “This fundraiser has become an annual highlight, and the humour around this year’s revenge theme is hard to beat.”

This year's campaign includes a bidding microsite, Zoom posters and an edgy video directed by Neil Tardio of Partners Film. Photographer Matt Barnes donated his services, as did Thinkingbox, Pirate, Daniel Ries at Panic & Bob, Powerhouse Casting, and Westside Studio.

Here the "interns" that are up for bids:

Claude Carrier – President, DentsuBos
Mary Maddever – VP & Editorial Director, Brunico Publishing
Brent Choi – Chief Creative & Integration Officer - JWT
Lance Martin – Partner & Executive Creative Director, Union Creative
David Crichton – Partner, Creative Director, Grip Limited
Ian MacKellar – Chief Creative Officer, Ogilvy
Simon Jennings – President, Gesca
Angus Tucker – Partner, Co-Creative Director, John Street
Mitch Joel – Author and President, Twist Image
Kenneth Wong – Distinguished Professor of Marketing, Queen’s School of Business
Amber Mac – President, co-founder, Konnekt; and co-host of App Central
Christina Yu – Executive Vice President, Creative Director, Red Urban

Credits:
Client: NABS
Project: Vintage Intern Auction

Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Grant Cleland
Writers: George Ault, Nick Asik, Japeth Kwan
Producers: Bette Minnot, Kari Macknight Dearborn, Ola Stodulska
Account: Nevena Djordjevic
Digital strategy: Emma Brooks
Digital Producer: Ola Stodulska Web Developer: Richard Thirumaran
Production Artist: Jamie Morren, Brandon Dyson
IT Director: Gary Stothers
Production Company: Partners Film
Executive Producer: Gigi Realini
Director: Neil Tardio
Producer: Sandy Kelly
Photography: Matt Barnes, Westside Studio
Producer: Tara O’Malley
Casting Director: Andrew Hayes, Powerhouse Casting
Editor: Daniel Reis, Panic & Bob
Producer: Taissa Callaghan
Audio Director: Chris Tait, Pirate
web development: Thinkingbox
Software Development: Michael Vay Lee, Tim Wienrich
Production: Chris Raedcher

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via:

glossy 
Shannon Stephaniuk 
http://www.glossyinc.com

New Ad: Jackson Triggs "We have a wine for that"

Jackson-Triggs Winery "Boxes"

Jackson-Triggs Winery has begun airing a new TV commercial this week directed by Holiday Films’ Robert Logevall with creative out of Bensimon Byrne. ‘Boxes’ is a playful visual exploration of the fun and surprises that come in boxes from sentimental keepsakes to tasty treats. It’s the charm and delight of these small everyday moments that truly make them special, and whatever the moment, Jackson-Triggs most definitely have a wine for that.

Bensimon Byrnes co-ACDs, Chris Harrison and Hayes Steinberg obviously think they hired the right director, “it would be so nice to wake up one day and see the world through Robert's eyes. Robert finds the beauty in the everyday. And he cares deeply. That's a combination that brings us back to Robert time and time again”.

 Credits: 
Title: Boxes
Agency: Bensimon Byrne
Client: Jackson Triggs Winery

Creative Director: Joseph Bonnici
ACD: Chris Harrison
ACD: Hayes Steinberg
Director of Production Services: Michelle Pilling
Production Company: Holiday Films
Director: Robert Logevall
DOP: Chris Mably
Exec Producer: Josefina Nadurata
Exec Producer: Derek Sewell
Line Producer: Kelly King
Editorial: School Editing
Editor: Lauren Horn
Music: Eggplant Collective
Signs Composer: Brian Gair
Boxes Composer: Lorenzo Castelli
Transfer: Alter Ego
Colourist: Darrin Achim

Canada Bread is on a mission to renovate your #DIYSandwich

Check out the sandwich expert, Butch as he turns this amateur's sorry sandwich into an unapologetic masterpiece.

Toronto ad agency Cundari create the Do-it-yourself Sandwich campaign for Canada Bread targeted directly at sandwich loving men. The campaign includes the microsite diysandwich.ca housing the DIY Sandwich video and the hub for the Reno Your Hunger Contest, as well as a sweet platform showcasing a ton of delicious sandwich ideas.

"The sandwich is a bit of an institution among men," says Cory Eisentraut, Group Creative Director at Cundari. "And as far as using Instagram for the contest, men are already sharing images of their sandwich masterpieces online - so this should make for some healthy competition."

via: Toronto Egotist

Smell The Freedom in Juniper Park's "Knockoff" Ad for New York Fries Premium Hot Dogs

Smell the freedom in New York Fries "Knockoff" commercial, work by Toronto's Juniper Park

New York Fries has launched an all new, quality hot dog called the 'Premium Dog.' And like any other luxury brand item, you have to look out for the knockoffs.

“New York Fries is a very courageous client,” said Barry Quinn, executive creative director at Toronto ad agency Juniper Park.

“They had an interesting problem to solve: they’ve been selling hotdogs for 25 years, and now they have re-formulated them. They took something like a French fry and elevated it, and want people to expect more when they get a dog.”

Credits:
Creative Ad Agency: Juniper Park, Toronto, Canada
Executive Creative Directors Partners: Barry Quinn, Terry Drummond, Alan Madill
Art Director: Mike Schonberger
Writer: Matt Hubbard
Producer: Sharon Kosokowsky
Account Service team: Caroline Hart, Deniz Melen
Production House: Sons & Daughters
Director: Matt Swanson
DOP: Phil Lanyon
Producer: Scott Houghton
Editor: Stephen Sora
Editorial House: PosterBoy Edit
Audio House: Pirate Toronto
Music Director: Chris Tait

Vancouver Police Launch #stupidcombos: Texting and Driving Poster Campaign

Using mobile devices while driving contributes to nearly a third of traffic deaths and injuries each year in Canada; however, people still don’t view texting and driving as the lethal combination that it is. New creative by DDB Canada’s Vancouver office for the Vancouver Police Department (VPD) uses humour to cut through the typical serious and somber messaging by comparing texting and driving to other equally stupid and dangerous combinations.

A series of posters and thousands of postcards are being handed out at Vancouver high schools, encouraging students to share other stupid combinations through social channels tagged with #stupidcombos. Students are also encouraged to draw stupid combinations and share them on their social channels to enter into the contest. The VPD’s social media division will be consolidating all of the entries and a committee will select their top five combinations. The five shortlisted entries will be shared on the VPD's Facebook page and the public will be encouraged to vote for their favorite. The #stupidcombo that receives the most votes will be deemed the winner with the recipient winning a police ride-along experience.

Titles: Shaving while bull riding, Hunting while babysitting, Weightlifting while swimming

Credits:
Client: Vancouver Police Department
Agency: DDB Canada/Vancouver
Executive Creative Director: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Jessica Schnurr
Art Director: Daryl Gardiner, Jake Gauthier
Account Supervisor: Roger Nairn
Agency Producer: Dana Rudelier
Illustrator: Jake Gauthier
Digital Artist: Jake Gauthier

DDB Toronto's New Ads for the Dairy Farmers of Canada are an "Excellent Source of Pleasure"

The Dairy Farmers of Canada, Cheese | An Excellent Source of Pleasure

DDB Canada's Toronto office unveils their first work for The Dairy Farmers of Canada with the "Excellent Source of Pleasure" campaign. Two spots, "Dose" and "Source" are directed by Jorn Haagen who serves up our daily dose of pleasure, because pleasure (and cheese) is the one thing we could all use a little more of. For you cheese lovers visit the All You Need Is Cheese website for your daily dose of pleasure.

Credits:
Ad Agency: DDB Canada, Toronto
Executive Creative Director: Denise Rossetto, Todd Mackie
Associate Creative Director: Paul Wallace, David Ross
Copywriter: Denise Rossetto, David Ross, Domenique Raso
Art Director: Paul Wallace, Rebecca May
Agency Producer: Andrew Schulze
Account Director: Melissa McCaughey
Business Unit Director: Jacqui Faclier
Account Coordinator: Mike Johnson
Strategist/Planner: Tony Johnstone
Media Company: M2 Universal
Production Company: The Corner Store Films http://thecornerstore.tv/
Executive Producer: Jennie Montford
Director: Jorn Haagen
Director of Photography/Cinematographer: Jorn Haagen
Line Producer: Todd Huskisson
Post-Production Company: School Editorial - http://www.schoolediting.com/
Editor: Brian Wells
Colourist: Wade Odlam, Alter Ego http://www.alteregopost.com/
Audio House: RMW Music http://www.rmwmusic.com/
Audio House Producer: Jeff Cohen
Audio House Director: Ted Rosnick
Music: RMW Music http://www.rmwmusic.com/
Casting Agency: Michael Stevenson - Fade to Black http://www.fadetoblack.tv/
Other: Fort York – Video Finishing House
via: The Toronto Egotist Image via Paige Calvert|DDB Canada Blog

WWF Canada, We Don't Farm Like This

Our oceans are in crisis because of unsustainable fishing practices and it's more important than ever to choose products from sustainable sources. Choose MSC certified sustainable seafood. Learn more at http://wwf.ca/seafood

Credits:
Title: WWF Sustainable Seafood "We Don't Farm Like This"
Agency: John St., Toronto
Client: WWF Canada
Executive Creative Directors: Angus Tucker, Stephen Jurisic
Art Director: Denver Eastman
Writer: Jacob Greer
Producer: Cas Binnington, Mike Hasinoff
Account Service: Melissa Tobenstein, Dorian Burns-Coyne, Amelia MacGregor
Production Company: 1st Avenue Machine
Exec Producer: Nick Litwinko
Producer: Abby Okin
Graphic Artist: Roxy Velez
Conforming Editor: Jonathan Pulley
Animation: Against All Odds
Creative Director: Derek Picken, Niklas Rissler
Exec Producer: Josh Thorne
Producer: Manuela Cripps
Art Director: Johan Idesjö
Animation: Milford Film & Animation
Executive Producer: Johan Gustafsson
Production Manager: Daniel Bystedt
Supervisor: John Roxenhed
Art Director: Jonas Moberg
Look Development: Robert Krupa
3D Artists: Daniel Holmgren, Sebastian Ekman, Hannes Drossel, Antonio Deiana, Hudson Martins, Gustav Tell, Anneli Larsson, Martin WidÖ,
Audio: Silent Joe, Orange Lounge
Music Supervisor: Marco DiFelice
Music Licensing - Jane Heath
Audio Co-ordinator - Maggie Blouin Pearl
Track Director - Jody Colero
Sound FX - Vlad Nikolic
Mix: Erich Preston
Song: "Happy Go Luck Me" by Paul Evans, Courtesy Of Sony Music Publishing
Released: September 10, 2013

Cundari Supports TEDxToronto With This Wonderful Story Worth Sharing "The Chalkboard"

CUNDARI SUPPORTS TEDXTORONTO WITH A STORY WORTH SHARING

Press: As a proud supporter of TEDxToronto, Cundari has produced a video entitled The Chalkboard.

To demonstrate how a great idea can have a lasting impact, Cundari decided to document the story of how a Torontonian changed his neighbourhood with one simple gesture. Ayden Byle, upon moving into Toronto’s Cedarvale area, began writing daily messages on a chalkboard that he displayed in his front window. Soon after, cars slowed down in front of his house, parents walking their kids to school stopped to look, and just about everyone else made an effort to see Byle’s daily messages. The impact was clear by the reactions and responses of the neighbours.

“This video, put together by Cundari, showcases the commitment of TEDxToronto sponsors sharing ideas worth spreading,” said Melody Khodaverdian, Director of Partnerships for TEDxToronto. “Our conference each year is about bringing a story, a new way of thinking, to our audience, and this video captures that.”

The 5th annual TEDxToronto conference is taking place on September 26th at the Royal Conservatory of Music in Toronto and it will feature speakers and performances rooted in the theme “The Choices We Make.” For more information on the conference, visit TEDxToronto.com.

“From the position of the alignment of philosophies there couldn’t be a better fit for us,” said Andrew Simon, Chief Creative Officer at Cundari. “Supporting the notion of sharing ideas that can create change and encourage innovation is something we at Cundari strive for every day and to be a supporter of TEDxToronto, an organization who’s focus is just that, well, it’s pretty fantastic.”

Cundari worked with Toronto-based BizMedia digital video agency to produce The Chalkboard.

Video Credits:
Creative Advertising Agency: Cundari, Toronto
Chief Creative Officer - Andrew Simon
Writers - Cory Eisentraut, Andrew Simon
Art Director - Mike Sipley
Account Management - Adrian Capobianco, C-A Granatstein, Andrea Sampson
Production Company: Biz Media
Director: Justin Brennon Smith
Producer: Jonny Pottins
Director of Photography: Barry Cheong
Editor: Filip Diarra
Titles/Colour: Andrew Cariboni
Make Up: Christina Rufino
PA: Richard Bacsa
Location Sound/ Post Sound/ Music: Toronto Sound

There's Something in Your Tweet, Toronto's Union Creative Brilliant Twitter-Based Ad Campaign for Colgate

Toronto's UNION Creative and Colgate-Palmolive have launched a Twitter-based campaign called, "There's Something In Your Tweet," to support the introduction of the new Colgate* Slim SoftTM/MC toothbrush in Canada. The campaign includes a first-of-its-kind service that puts Twitter to a completely new use: anonymously alerting people to food stuck in their teeth, sparing friends the embarrassment of pointing it out themselves. The message draws attention to the Colgate* Slim SoftTM/MC toothbrush’s 17x slimmer tip† tapered bristles which provides 6x deeper reach‡ to help remove stuck food between teeth. Colgate* Slim SoftTM/MC toothbrushes also have 35% more bristles than an ordinary toothbrush that provide a unique mouth feel while brushing.

"Having food stuck in your teeth is so embarrassing," Lance Martin, Partner and Executive Creative Director at UNION says, "but it's only half of the embarrassment equation. Having to tell someone they've got a huge piece of spinach stuck can be pretty awful too. To avoid embarrassment for everyone, the Colgate SlimSoft brush helps take care of the food and the There’s Something In Your Tweet campaign takes care of pointing it out."

A National Politeness Survey conducted for Colgate-Palmolive by Ipsos confirms this, with more people wanting to know about food stuck in their teeth than willing to tell others about it.

“This campaign is a fun and relevant way for Colgate to interact with consumers while driving awareness for our new Colgate Slim Soft toothbrush innovation​,​” says Samantha Boulukos, Vice President of Marketing at Colgate-Palmolive Canada Inc.
The service allows users to enter someone's Twitter handle or email address and select from a variety of options ranging from popcorn to "super-healthy kale" for what's stuck. A message is composed and sent and both sender and recipient receive a $1-off coupon for a new Colgate* Slim SoftTM/MC toothbrush.
To complement the service, the campaign also includes media appearances by Anna Post, etiquette expert and great-great-granddaughter of Emily Post, online banners, and postings in restaurant washrooms, where embarrassed Twitter users can secretly alert their tablemates. A booth at the film festival IT Lounge Portrait Studio will give visiting celebrities a new Colgate* Slim SoftTM/MC toothbrush to keep their smiles red carpet-ready.

Credits:
Colgate Slim Soft – There’s Something In Your Tweet www.colgateslimsoft.ca
Creative Ad Advertising Agency: UNION Creative, Toronto, Canada
Executive Creative Director: Lance Martin
Senior Art Director: Glen D'Souza
Senior Copywriter: Mike Takasaki
Designer: Emmanuel Obayemi
Agency Producers: Jennifer Dark, Julie Riley
Group Account Director: Cheryl McKenzie
Account Supervisor: Daniella Casasanta
Planner: Andrew Carty
Director of User Experience: Eric Sorensen
Community Manager: Alex Avendaño
Developers: Orange Sprocket

CUPE Ontario is doing "Whatever It Takes" in new ad campaign

Toronto creative agency K+CO creates a great new ad campaign for unions, that's right we said that dirty word. "Whatever it Takes" is the first in a series of ads to be released as part of the "Stand Up for Fairness" campaign for CUPE Ontario which includes a new micro-site (created in house) http://www.standupforfairness.ca/ where union members and anyone looking for fairness can join the fight.

Every day, people are bombarded by media clutter and that doesn't leave a lot of space for important messages to get through. But here at CUPE Ontario, we won't let that stop us!

Credits:
Client: CUPE Ontario
Creative Ad Agency: K+CO (http://www.kandco.ca)
Creative/Art Direction: Ahmad Ktaech
Copy: Howard Sato
Motion Design: Daniel Schifano
via:

The MINI Roller Coaster, A NOT so NORMAL campaign for MINI via Anomaly

MINI is much more than just a car. It has its own distinctive personality and generates emotion, passion, and excitement from its loyal owners and fanatics (AKA “MINIACS”). In May 2013, with the help of their AOR Anomaly, MINI Canada launched their nationwide NOT NORMAL campaign that reinforces MINI’s unique and “only MINI can do” attitude.

To amplify the NOT NORMAL campaign and MINI’s undisputed go-kart handling, MINI Canada and Anomaly took directly to the streets. Through vigorous planning and with the help of Toronto-based production company Asymetric, three MINI Cooper S models were completely retrofitted to create a MINI Roller Coaster. The fabrication included the removal of the rear seats and parts of the roof, welding on new roller coaster frames, external speakers, custom roller coaster carts, bright and ambient LEDs, custom paint/decals, and wind blowers, which really showcased the hair-raising experience of driving a MINI even while stopped at traffic lights. With all the structural changes to the car, performance tests to ensure safety were conducted at the MINI Test Facility in collaboration with stunt driver coordinator Philippe Létourneau.

Once the MINI Roller Coaster was street ready, 3 professional drivers ripped through downtown Toronto with 2 riders on each car screaming at the top of their lungs. In addition to the ear piercing screams, a custom music track created by Didier Tovel from SNDWRX blasted through the exterior speaker system. The reaction? Torontonians laughing, smiling, and whipping out their phones and cameras to capture true excitement and the NOT NORMAL execution.

"The stunt was truly an unconventional and NOT NORMAL way to communicate the brand core of excitement.” Said Dave Douglass, Partner/ECD Anomaly. “We hope people take away that driving a MINI is an absolutely thrilling experience and its “corners like it’s on rails” abilities are completely unlike any other car.”

The making of...



Credits:
Client: MINI Canada
Director: Adam Shaver
Brand Team: Steve Ambeau, Adam Wexler, Ryan Chu, Shay Li, Rosalind Lo

Agency: Anomaly
Executive Creative Directors: Pete Breton, Dave Douglass
Creative Team: Craig Mcintosh, Jaimes Zenith
Wrap Design/Illustration: Omar Morson, Jeremy Thompson
Senior Integrated Producer: Jen Mete
Junior Integrated Producer: Sharon Langlotz
Account Team: Brent Rivard, Candace Borland, Mike Stollar, Patrick Martini, Scotty Booth

Production House: Asymetric
Executive Producers: Geoff Cornish, Kristina Anzlinger
Line Producer: Dwight Phipps
Director: Finn O'Hara
Director of Photography: Mark Peachey
Car Modifications: Performance Solutions
Precision Driving Supervision: PLB AutoSport
Casting: Steven Mann
Editorial House: Bijou
Executive Producer: Stephanie Hickman
Editor: Mel Hider
Assistant Editor: Cian McDevitt
Telecine: Alter Ego
Colourist: Wade Odlum
Post House: Fort York
Online: Ernie Mordak
Music and Sound Design: SNDWRX
via: Glossy

DDB's psa Ad For BeeFriendly Will Hit You Hard - "Swat"

"Swat"

To help promote the conservation and rehabilitation of native bee populations and their habitat, DDB Canada’s Vancouver office recently launched this hard-hitting ad for the BeeFriendly Native Bee Conservation Society.

The decline in bee populations is a disturbing global trend and a major threat to crops that rely on pollination. This includes most fruits, nuts and vegetables and staples like coffee, soybeans and cocoa. BeeFriendly is an organization dedicated to the preservation and conservation of native bee populations.

Credits:
Title: Swat
Client: Bee Friendly Native Bee Conservation Society
Agency: DDB Canada, Vancouver
Creative Director: Cosmo Campbell / Dean Lee
Associate Creative Director: Neil Shapiro
Copywriter: Neil Shapiro
Art Director: John Larigakis
Agency Producer: Sue Bell
Media Company: OMD
Production Company: Soft Citizen
Director: Graydon Sheppard
Director of Photography: Philip Lanyon
Line Producer: Ed Callaghan
Post-Production Company: School Editorial
Editor: Chris Van Dyke
Online Editor: Dan Kelly (Crush Inc.)
Colourist: Dan Kelly (Crush Inc.)
Audio House: GGRP
Audio House Producer: Peter Clarke
Audio House Engineer: Dave Gaudet
Casting Agency: Kristen De Wolfe
Talent: Bruce Navakowski

Cundari Shares A Moment Of Joy With Us In CIBC Run for the Cure "The Moment" Ad

Beautiful new ad from Cundari Advertising for the CIBC Run for the Cure. "The Moment" unlike many psa ads seems to be leaning to heart breaking news as a couple sits in their doctor's office only to be told that she is cancer free.


For those facing breast cancer, sometimes one moment can change everything. Watch and share this to honour all those you're running for on Sunday, October 6. Sign up at http://runforthecure.com/

Credits:
Client: CIBC
Art Director: Jung Ahn
Copywriter: Maggie Pycherek
Group Creative Directors: Cory Eisentraut, Mike Sipley
CCO: Andrew Simon
Agency Producer: Kasia Zeniuk
Account Director: Kristin Vekteris
Account Supervisor: Kiera Lalonde
Account Coordinator: Hillary Lanyon
Director: Hubert Davis
Production Company: Untitled
Editing Company: Rooster
Editor: Dave de Carlo
Sound Studio: Pirate Toronto
Composer: Todor Kobakov
via:

Capital C Goes Back To School In New Toshiba Ad Campaign

There's chickens, black light grossness and an cornical math notes in Capital C's latest for Toshiba directed by Aleysa Young of Untitled Films and edited by Marco Pazzano, Panic & Bob. Capital C has tapped into dorm life to launch a new online ad campaign for Toshiba laptops, desktops and tablets.
Consisting of 3 videos, display ads and a Facebook contest, the campaign is aimed at young adults that are outfitting themselves for the upcoming year. The videos show the utility of Toshiba products and how they make campus life easier. In one commercial, for example, it shows how Toshiba’s All-in-One desktop with gesture control can come to the rescue when you’ve been plastic wrapped to your bed in a dorm room filled with live chickens.





“We wanted to showcase the innovative features of Toshiba products in a way that would really resonate with our audience,” says Sherry Lyons, VP Corporate and Marketing Communications at Toshiba of Canada Limited. “Humour is great way to educate and entertain viewers at the same time.”

Another video finds two students checking out their new dorm room CSI-style with a USB-powered black light - promoting the Toshiba Satellite P-series laptop’s ability to power and charge USB devices even when the laptop is closed.

The final commercial shows how the Toshiba Excite Write tablet has the ability to convert handwriting and drawings into notes you can save and share when one student inadvertently sends his roommate a sketch of him posing heroically as a muscular centaur.

“We really tried to capture insights about life on campus. Like how disgusting a dorm could actually be or how well do you really know the guy you’re rooming with,” comments Gary Watson, Executive Creative Director, Capital C. “We focused on the product itself and built storylines around those features. It just so happened that they inspired some fun thinking.”

The videos were directed by Aleysa Young of Untitled Films and edited by Marco Pazzano of Panic & Bob, both who were chosen for their experience working on youth-oriented brands with a comedic slant.

Complementing the online videos is a Facebook contest where people can not only win the Toshiba products featured in the videos but gag gifts inspired by the campaign. “We really wanted to make sure the social initiative felt like it was coming from the same place, with the same sensibility,” adds Gary Watson. “So, not only can you win the products in the ads, you can also win a USB-powered black light and rubber chickens.”

Credits:
Client: Toshiba of Canada Limited
Campaign: Back to School
Spot Titles: "Chicken Prank", "Black Light", "Math Notes"

Agency: Capital C, Toronto
Executive Creative Director: Gary Watson
Art Directors: Gary Watson, Stephen Sandian (Black Light)
Writers: Gary Watson, Kurtis Martin (Black Light)
Agency Producers: Margaret Callaghan, Shireen Shah
Account Service: Jason West, Martha Bushell, Will Dell
Production Company: Untitled Films, Toronto
Director: Aleysa Young
Executive Producer: Estelle Weir
Producer: Robbie McNamara
Cinematographer: Bobby Shore
Editing: Panic & Bob, Toronto
Editor: Marco Pazzano
Casting: Stephen Mann Casting
Online: Crush
via: Shannon Stephaniuk @ Glossy

Meet Wanderus, Connecticus & Relaxicus In Samsung's "What's Your Tabitat?" New Ad Campaign

Great new work from the creative agency Cheil for the new Samsung "What's Your Tabitat?" campaign. Three ads make up the campaign for the Samsung Galaxy Tab 3 line up: "Wanderus" (above) - known for their constant motion; totally at home even when they aren't, below "Relaxicus" - the unapologetic home dweller; a kick back couch-snuggler, and "Connecticus" - Who is tribal by nature; incredibly connected and inherently social.

The spots were produced by Toronto based production company six01, a relatively new studio that has grown from a foundation in visual effects and motion graphics work to take on full, large scale, live-action productions. "Produced in three weeks for Cheil Canada, this marks an important step for us towards larger scale, live-action productions", says six01 on it's blog. "We're excited to add this capacity to our services while maintaining a strong visual effects and motion graphics portfolio".





Credits:
Campaign Title: "What's Your Tabitat?"
Client: Samsung Canada
Creative Agency: Cheil, Canada
Executive Creative Director: Jason Partridge
Senior Art Director: Helene Larochelle
Copywriter: Brook Johnston
Account Director: Lindsay Wagter
Producers: Jordan Foster & Kyle Griblin
Production Company: six01
Directors: Jordan Foster & Kyle Griblin
1st Assistant Director: Sarah Blais
Production Manager: Damon Foster
Editorial & Post-production: six01

Scooped from: The Toronto Egotist

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Support The VPD and Looking Good Doing It - 2 Fun New Ads via DDB for the Vancouver Police Foundation

Sporting New Eyewear Supports The Police
DDB Canada launches arresting campaign for the Vancouver Police Foundation

Vancouver, August 6, 2013 -- Recently, the Vancouver Police Foundation launched its first communications campaign aimed to increase awareness and garner support for the charitable organization. The Vancouver Police Foundation provides funding for emerging technology and innovative ideas as well as a wide range of community policing and youth-at-risk outreach programs not included in the police department’s annual operating budget.

Developed by DDB Canada’s Vancouver office, the goal of the integrated campaign is to raise awareness for the Vancouver Police Foundation and better connect the public to the police via a line of iconic, mirrored aviator sunglasses. These sunglasses not only serve as a visual symbol of support that Vancouverites can wear proudly, but they also play a central role to all of the creative aspects within this campaign.

“The iconic sunglasses pay homage to a signature look inherently tied to police and act as a badge of support that buyers can wear,” says Cosmo Campbell, executive creative director, DDB Canada. “This becomes an opportunity and conversation piece for Vancouverites to demonstrate their support for the police and look good doing it.”

The sunglasses play a primary role in two 30-second television spots, titled “Hoodslide” and “Deflated,” which kicks off the campaign and aims to drive sales of the sunglasses. Taking a humourous twist to popular TV police dramas, both spots drive viewers to buy the sunglasses in support of the Vancouver Police Foundation and visit the website to find out more about the organization and how proceeds benefit the community.

“In the short term, the goal of the campaign is simply to raise awareness for the Vancouver Police Foundation and show support for the VPD by wearing the sunglasses,” says Martina Meckova, executive director, Vancouver Police Foundation. “Our long term objective is to increase the membership of the Foundation and broaden the support base, so that more people in Vancouver can benefit from the work that we do in the community.”

A social media contest coincides with the campaign launch and invites people to submit photos of themselves wearing the sunglasses, along with the hashtag #VPDPartners for a chance to win a unique Ride-Along police experience. Symbolizing the solidarity between the people of the city and the Vancouver Police Department, the photos from the contest will be aggregated on the Department’s website as a visual tribute to the police officers.

“Initially, we asked DDB to assist us with some print ads to promote the Vancouver Police Foundation in a local paper,” says Peter Brown, chair, Vancouver Police Foundation. “The agency returned with an impactful campaign strategy that lends itself successfully across various mediums, allowing us to build a stronger relationship with the public.”

Print, OOH, television, social, digital, public relations and an on-air partnership with Global TV BC round out this integrated PSA campaign. The campaign was created pro bono by DDB Canada with generous support from the following production partners: Clinton Hussey for Photography, OPC // Family Style’s Director Jeff Low for the TV work, Post Pro Media for post-production services, Sean Milliken for talent casting, Wave Productions for audio services and Coastal Contacts for facilitating the production of the sunglasses.

The campaign also received help from DDB Canada’s media agency partner, OMD, who offered free services by arranging a combination of donated and discounted PSA buys with BC Business, Bell Media, CBS Outdoor, and Global TV, Postmedia, TV Week and Western Media Group.

The iconic, mirrored aviator sunglasses will be distributed by the police at community events, including Vancouver’s Fresh Air Outdoor Cinema, and are available for purchase starting August 1 from the Vancouver Police Foundation website for $20 each.

“The partnership between the community and police is fundamental to crime prevention and reduction efforts,” Brown adds. “It is through the Foundation that the citizens of Vancouver can support essential policing programs that may be beyond the immediate city budget capability, raise awareness of the outstanding contributions the VPD makes 24/7, and become partners in policing so together we can build stronger communities and make Vancouver the safest major city in Canada.”