Meet Wanderus, Connecticus & Relaxicus In Samsung's "What's Your Tabitat?" New Ad Campaign

Great new work from the creative agency Cheil for the new Samsung "What's Your Tabitat?" campaign. Three ads make up the campaign for the Samsung Galaxy Tab 3 line up: "Wanderus" (above) - known for their constant motion; totally at home even when they aren't, below "Relaxicus" - the unapologetic home dweller; a kick back couch-snuggler, and "Connecticus" - Who is tribal by nature; incredibly connected and inherently social.

The spots were produced by Toronto based production company six01, a relatively new studio that has grown from a foundation in visual effects and motion graphics work to take on full, large scale, live-action productions. "Produced in three weeks for Cheil Canada, this marks an important step for us towards larger scale, live-action productions", says six01 on it's blog. "We're excited to add this capacity to our services while maintaining a strong visual effects and motion graphics portfolio".





Credits:
Campaign Title: "What's Your Tabitat?"
Client: Samsung Canada
Creative Agency: Cheil, Canada
Executive Creative Director: Jason Partridge
Senior Art Director: Helene Larochelle
Copywriter: Brook Johnston
Account Director: Lindsay Wagter
Producers: Jordan Foster & Kyle Griblin
Production Company: six01
Directors: Jordan Foster & Kyle Griblin
1st Assistant Director: Sarah Blais
Production Manager: Damon Foster
Editorial & Post-production: six01

Scooped from: The Toronto Egotist

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