Looking for the new KFC I Ate The Bones commercial, you know the one created by ad agency DraftFCB Chicago and directed by "Silver Linings Playbook" Oscar nominee David O. Russell. The campaign that KFC executives "hope the phrase will instantly go viral and become a popular obsession, reminiscent of Wendy's old charmer of a slogan, 'Where's the beef?'" The one that the brand and the ad agency hope will take the nation by storm "I ate the bones"....
It's already been done, Toronto's Young & Rubicam created "I Ate The Bones" seven years ago and despite the fact it only ran in Canada...it's been done.
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