Peroni Nastro Azzurro - Storie di Stile"

Peroni Nastro Azzurro, a star in leading brewer SABMiller's international premium brand portfolio, unveils its new global advertising campaign, Storie di Stile (Stories of Style) in the brands 50th anniversary year.

Inspiration to create the first premium Italian beer came under the leadership of Carlo Peroni through a unique combination of the triumph of the SS Rex, which won the 'Nastro Azzurro' (Blue Riband) in 1933, the cultural richness of living in Rome, and the feeling of optimism and creativity that epitomised the 1960s.

Credits:
Client: SAB Miller
Agency: The Bank
Production: The Bank
Director: Ian Cassie

New Häagen-Dazs Gelato Ads A Lesson In Being and Speaking Italian

The Argument - A new Italian masterpiece.

...Stracciatella

...Cappuccino

...Limoncello

Credits:
Creative Ad Agency: Goodby, Silverstein & Partners

Where There Is Love Any Match Can Work - Fun Ad Campaign From La Cucina Italiana

From Italy comes this heart warming love story of a beautiful young couple for the Italian magazine "La Cucina Italiana" (the Italian Kitchen). The ads message is simple: "Where there is love, any match can work", La Cucina would love for us to open our pallets to the idea of a lobster dish served with potato and the message is served to us via this couple in turmoil. The woman, aka the potato feels that she is not good enough for her lover, the man, aka the lobster, our lobster man opens his heart to his lover, the potato woman and makes her understand that their love is real and strong enough to work together forever...or until someone eats them.

But wait, there are more couples foods food dishes in crisis, below is the second commercial from the campaign, in it onion woman and yogurt man are on the verge of ending it all...

Credits:
Creative Ad Agency: BBDO, Milan, Italia
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Christian Andrea Longhi
Copywriters: Georgia Ferraro, Samantha Scaloni
Director: Luca Lucini
Production company: Filmini
Music: Dadomani Studio

New Lexus GS Hybrid "120 Heartbeats" TV Ad is an Orgasm Of A Car Ride

From my friends over at Saatchi & Saatchi, Italy comes a great new ad for the new Lexus GS Hybrid entitled "120 Heartbeats." What starts off as beautiful tranquil moment turns into a heart pounding trill ride on a test track in the Lexus GS. You'll love the lady at about the 2 minute mark...she looks angry but I think she may had one heck of an orgasmic ride.

Lexus GS Hybrid "Heartbeats" Spot Credits:

Ad Agency: Saatchi & Saatchi Italy Executive Creative Director: Agostino Toscana. Creative Directors: Luca Lorenzini, Luca Pannese. Copywriters: Marco Dispenza, Massimo Paternoster. Art Directors: Davide Vismara, Giulio Frittaion. Account Director: Camilla Pollice, Lorenzo Foffani. Account Manager: Ilaria Lorenzetti. Head of TV: Raffaella Scarpetti. Producers: Ella Elliott, Manuela Fidenzi. Directors: The Saatchi & Saatchi Creative Team. DoP: Alessandro Bolzoni. Original Music: Stabbiolo Records. Editor: Vilma Conte. Production House: H Films. Sound Design: Top Digital. Post Production: Bloompix.