DB Export Gold Beer "Fire at the Old Well" extended cut

Man's best friend doing it's greatest work

Working late, fixing the roof, attending a second cousin's wedding - there's always something that gets in the way of having a beer with your mates. Don't worry, men. Help is on its way.

Credits:  
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Brett Colliver
Copywriter: Simon Vicars
Agency producer: Jen Storey
Director: Nick Ball
Composers: Jonathan Dreyfus, Quick Strings
Sound design: Shane Taipari, Franklin Rd

Be The Artist Not The Canvas, Steinlager Beer PSA

Credits:
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Gavin Siakimotu
Copywriter: Natalie Knight
Account Director: Susie Darling
Photographer: Troy Goodall
Account manager: Jonathan Rea
Photographer Producer: Michele Richards

Bier Markt celebrates 32 days of Oktoberfest with a Biervent Calendar

Lay out your lederhosen. Toronto-based creative shop Open has launched a new campaign on behalf of Bier Markt, showing that when it comes to Oktoberfest, nobody does it better.

To highlight Bier Markt’s commitment to this beeriest of festivals, Open created a social media Biervent calendar – the Oktoberfest answer to the advent calendar. Housed on Bier Markt’s Facebook page, the Biervent calendar will countdown the 32 days of the festival with a billboard that features a new headline each day, such as “Rock Out With Your Sauerkraut” and “Bier and Lederhosen. So In Right Now.” The campaign also features OOH and TSA ads that reflect the Biervent calendar headlines.

All the creative elements pay homage to the authentic Oktoberfest experience that Bier Markt will be offering up to guests this year, which includes a bunch of cool events – such as a Snout Sunday Roast and the Bier and Lederhosen So In Right Now Event – and a mouthwatering menu of German-inspired fare. But, of course, it’s the beautiful bier that truly will be taking centre stage and Bier Markt has a sensational selection of German suds to tantalize patrons’ taste buds.

“This campaign is about showing that Bier Markt is the perfect place for you to go for an immersive and authentic Oktoberfest experience,” says Martin Beauvais, partner, Open. “It has the food, it has the fun and, most importantly, with over 150 brands it has enough suds to more than do justice to bier’s greatest event.”

“Whether they’re going to dine, or just to drink, what people are guaranteed to get at Bier Markt is an Oktoberfest celebration they won’t find anywhere else,” adds Christian Mathieu, partner, Open.

Credits:

Campaign Title: 32 days of Oktober
Client: Prime Restaurants
Brand: Bier Markt

Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriter: Layton Wu
Art Director: Tyler McKissick
Project Lead: Anne Ngo
Project Manager: David Power
Photography: Vince Noguchi

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via:

glossy 
Shannon Stephaniuk 
http://www.glossyinc.com

Coors Light, Behind The Ice

Come behind the scenes to find out what goes into making some of the Coors Light epic commercials.

Heineken - Hell in Paradise

What are men truly made of when taken out of their daily lives and dropped into the great unknown? To find out, Heineken dropped the Irish Murray and the Polish Jakub on a deserted island in the Philippines. And they got to know each other very very well. Legends aren't born, they're dropped.

Credits:
Agency: Wieden + Kennedy, Amsterdam
Production: Wefilm
Country: Netherlands
Director: Roel Welling
Executive Creative Director: Eric Quennoy
Creative Director: thierry albert
Creative Director: Faustin Claverie
Executive Creative Director: Mark Bernath
Art Director: Philip Brink
Copywriter: Hugo van Woerden
Producer: Tobias Wilbrink
Executive Producer: Bas Welling
Agency Producer: Niko Koot
Global Brand Director: Cyril Charzat & Gianluca Di Tondo
Global Communications Director: Sandrine Huijgen
Global Digital Director: Paul Smailes
Global Communications Manager: Sarah Nisenbaum
Global Digital Manager: Nourdin Rejeb
Head of Production: Erik Verheijen
Planner: Nick Docherty
Communications Planner: Richard Oldfield
Episode Directors: Joeri Holsheimer & Lennart Verstegen
Episode Producers: Sara Nix & Bo Polak
Editor: Julien Mangois, Robin Pijpers
AUDIO POST PRODUCTION: Wave Amsterdam
Sound Engineer: Alex Nicholls-Lee
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Manager: Luis Ortiz
Project Manager: Jackie Barbour
Business Affairs: Justine Young

Beer Labels in Motion - A Collection of Animated GIF's of Some Fine Crafted Ale's

Trevor Carmick a video editor from Boston creates a sweet collection of animated beer labels of some fine quality crafted ale's. The animated gif's are subtle and worthy of beeing seen and shared web wide. Below are a few of my favorite from Trevor's collection to date. Check out the rest of the Beer Labels In Motion work on Trevor's website here, or follow him on twitter @BeerLabelMotion.

"New Beer" - Marijuana Policy Project NASCAR Ad Says Smoke Don't Drink

NASCAR fans attending the 2013 Brickyard 400 races are being greeted by this ad on a jumbotron at the Indianapolis Motor Speedway.

The spoof beer ad produced by the Marijuana Policy Project (http://www.mpp.org) - highlights the relative safety of marijuana compared to alcohol by characterizing marijuana as a "new 'beer'" with "no calories," "no hangovers," and "no violence" associated with its use...Big Nascar sponsors Crown Royal and Miller Lite I'm sure aren't too pleased about this ad.

"Italy's Coming To London" - Birra Moretti

The Italian beer brand Birra Moretti prepares for it's Italy Live event on July 26, 2013 with a print and outdoor ad campaign. This one entitled "Italy's Coming To London" depicts Michelangelo's David replacing Horatio Nelson on his column in Trafalgar Square and renaming it "Piazza Trafalgar". More print ads and the official teaser ad from the campaign below.

As part of a wider integrated campaign, Italy Live will include Londoners dining out with Italians via a live satellite link that will take place in Soho on August 26th. Just image, Italians and the English mingling together...has the world gone mad? (yes, that was sarcasm).

Italy's coming to London this Summer. On Friday 26th July, Soho will be transformed into the Italian piazza of San Gimignano, Tuscany and we're giving you the chance to be there to have an authentic Italian dining experience.

Credits:
Copywriter: Tom Edwards
Art director: Stephen Lynch
Planner: Ed Woodcock
Media agency: MediaVest
Production company: Drive Productions
Producer: Rik Haines
Retouching company: Aesop Brands

Will and Kate's Nursery Decorator Screws Up In Brilliant Carling Advert

Carling: Exclusive 'Decorators' Ad - It's a Boy

The decorator screws up William and Kate's Royal Nursery in this brilliant new advert from Carling celebrating the arrival of the Royal Baby Boy. Watch as he finishes the room in a beautiful pink only to find out by the butler that it's not a girl but rather a boy.

Budweiser Highlight Reel Of America's Greatest Hot Dogs

Budweiser creates this tantalizing highlight reel in support of their continued sponsorship of Major League Baseball staring three of our nation's greatest hot dogs: The Dixie, The Detroit and The Chicago.

See the Great-Ads archive of Budweiser ads and other popular brand beer commercials HERE.

Coors Light Iced T - Over Ice with a Slice

Hey Toronto if the heat is getting to you maybe this Coors Light Canada spot for it's new Iced T might help, Ice. Pour. Garnish. Over ice with a slice.

Bad Boy Vodka Dennis Rodman Style

Premier Brands, Inc., a company in the business of creating, acquiring and marketing consumer packaged goods and new product development, today announced that the Company has developed Bad Boy Vodka, a Dennis Rodman branded vodka, for AB Partners LLC under the Company’s beverage development and incubation services.

The Company developed the product from inception, utilizing basketball Hall of Famer Dennis Rodman’s “bad boy” reputation, adding a smooth and edgy twist to a classic spirit. Bad Boy Vodka will be exclusively sold and distributed through Premier Brands’ distribution channels, starting in California on July 27th.

“I’m excited to launch Bad Boy Vodka and work with Dennis and Jorge to create a high quality, fun lifestyle brand,” commented Andreas taste; a perfect representation of whom and what I am all about,” stated Dennis Rodman.

“The taste is incredible, the bottle is a work of art, and the brand is already recognizable. We have already had interest from brokers and accounts,” commented Jorge Olson, President and CEO of Premier Brands.

Amstel Lager - The Chef

The latest ad for Amstel Lager, The Chef is the story of a young man who takes up a job as a dishwasher so he can learn from the chefs around him and, over time, gain the experience he needs to realise his dream of becoming a chef and opening his own restaurant.

By taking his time, he not only achieves success but enjoys himself every step of the way.



Credits:
Production Company: Velocity Films
Director: Greg Gray
DoP: Paul Gilpin

Carling British Cider: Apple Bobbing Advert

Following the success of the “It’s not quite Carling” campaign, the first advert for Carling British Cider will be making its debut on TV tomorrow. The ‘refreshingly perfect’ ad, which is the third in the series of the wider Carling campaign, shows one of the new Carling heroes perform their most outlandish feat yet in a bid to get a taste of the award-winning cider.

The ad created by Creature features one half of the new Carling duo, Dylan, attempting an astonishing stunt combining a bungee jump with apple bobbing. With his friend Jon and a crowd of onlookers watching, will Dylan succeed in his feat or fall just short and earn the verdict: ‘It’s good...but it’s not quite Carling’?

Carling British Cider launched exclusively in the off-trade in March and won a gold medal at the International Brewing Awards 2013, reinforcing the results of consumer tests, which proved that the modern, premium cider was preferred to the market-leading brands on taste, refreshment, and likelihood to buy. The new ad, celebrating the ‘refreshingly perfect’ taste of Carling British Cider, hits TV screens tomorrow and the campaign also includes outdoor, mobile and digital advertising throughout 2013.

Spin The Bottle - Pacifico Beer Ad

Does Pacifico take you places? Or is it the other way around? Watch as five friends try to find out the answer with the help of an empty bottle, a map and a sense of adventure.

The Pacifico campaign, which will broadcast in mid June in Southern California and Austin as well as nationally on digital sites such as Hulu and YouTube, marks the beginning of banner year for Milkt productions, with new projects coming from renowned rock & roll documentarian and longtime Milkt associate Danny Clinch, along with the directing debut of renowned agency creative Andy Clarke. All work is scheduled to run through October.

Credits:
Advertising Agency: GSD&M
Executive Creative Director: Jay Russell
Group Creative Directors: Robert Lin, Jeff Maki
CD/Art Director: Joel Davis
CD/Writer: Andy Miller
Producer: Kelly Wood
Project Manager: Marlo Gil
Executive Producer: Laura Busino
Agency Producer: Kelly Wood
Editor: Sam Selis
Director: Taylor Steele
Account Service: Jeff Orth, Mario Solis
Production Company: Milkt Films
Director: Taylor Steele
Executive Producer: Lindha Narvaez
Director of Photography: Todd Heater
Additional Photography: Alejandro Berger
Color Grading: Ntropic
Colorist: Marshall Plante
Editorial: Beast Editorial- Austin
Editor: Sam Selis
Finish: Jim Reed
Executive Producer: Ron Re

Molson Canadian Creates The Beer Fridge

Molson Canadian brings back "I Am Canadian" and creates a beer fridge that only be opened with a Canadian Passport, not a problem anywhere in Canada but these fridges were placed in random cities only in Europe eh. See how they built the beer fridge below.



Credits:
Creative Advertising Agency: Rethink Communications, Toronto
Client: Molson
Creative Director: Aaron Starkman
Creative Director: Chris Staples, Dre Labre, Ian Grais
Art Director: Joel Holtby, Vince Tassone, Christian Buer
Art Director:
Writer: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Broadcast Producer: Clair Galea
Production Company: Partners Film
Director: Jonty Toosey
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director of Photography: Bruce Jackson
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Music and Sound Design: RMW Music
Music Producer/Composer: Steven Mackinnon
Colorist: Eric Whipp, Alter Ego

Charlie Sheen Partying In Bavaria Beer Ad

Charlie Sheen parties it up in a new commercial for Bavaria Beer.

Credits:
Creative Communication Agency: Selmore

Peroni Nastro Azzurro - Storie di Stile"

Peroni Nastro Azzurro, a star in leading brewer SABMiller's international premium brand portfolio, unveils its new global advertising campaign, Storie di Stile (Stories of Style) in the brands 50th anniversary year.

Inspiration to create the first premium Italian beer came under the leadership of Carlo Peroni through a unique combination of the triumph of the SS Rex, which won the 'Nastro Azzurro' (Blue Riband) in 1933, the cultural richness of living in Rome, and the feeling of optimism and creativity that epitomised the 1960s.

Credits:
Client: SAB Miller
Agency: The Bank
Production: The Bank
Director: Ian Cassie

Where's The Party? by Carlsberg featuring Axwell

Credits:
Agency: North Kingdom
Client: Carlsberg
Creative Director: Daniel Ilic
Music: Axwell
Director: Max Vitali
Studio: Callboy
Sound Design: Dinahmoe

Coors Light Gets Habs Fans Into The Action

The Montreal Canadiens, the most celebrated team in hockey history, has one of the most passionate and diehard followings in the NHL. So during this year’s Stanley Cup run, Coors Light teamed up with MEC Canada and DraftFCB Montreal to create an interactive outdoor experience called "L’action sur la glace” or “The Action’s On The Ice”, bringing the fans even closer to the action.

Outside of Montreal’s Bell Centre, the home of the Habs, Thinkingbox digital production company built a custom 240 square foot ‘shooter’ platform where fans were able to take their best and hardest “slap shot”. Each time, the strength and speed of the shot would trigger a specific 3D animation that appeared on a 45’ HD LED video wall. For example, if the puck was hit hard enough to score a goal, an animation showing the ice shattering as well as a 3D modeled representation of Bell Centre and the Montreal Canadiens’ locker room would appear. Everything was done to recreate and simulate the experience of scoring a goal for the average fan.

The activation included a custom iPad application that controlled the flow of the event. It was synced with social sharing technologies so players could publish their experience on their respective networks. The platform included a puck track containing IR sensors and micro-controllers that converted fans’ shots from microseconds to km/h.



Credits:
Project: "L’action sur la glace” - “The Action’s On The Ice”
Client: Molson
Brand: Coors Light
Marketing Manager: Sonia Palazzo
Senior Marketing Manager: Véronique Simard

Creative Agency: Draftfcb Montréal
Digital Production Company: Thinkingbox
Media Company: MEC