Josh Duhamel and Diet Pepsi Present "Check Out"

See what happens when Diet Pepsi lets Josh loose in a LA grocery store and a comedic episode of the mini "Check Out" ad/film.

Judging from the reactions of many of the shoppers it didn't seem they minded getting check out by Duhamel...I wish I knew the when and where.

Spot The Pepsi Logo In These Cool Veins Print Ads

Credits:
Advertising Agency: BBDO, Duesseldorf, Germany
Creative Directors: Christian Mommertz, Sebastian Hardieck, Wolfgang Schneider
Art Directors / Copywriters: Markus Werner, Christian Mommertz
Illustrator: Jurg Neve / Artbox
Account Director: Sebastian Koenen
Art Buying: Eva á Wengen
Production company: The Artbox
Producer: Martijn Thijssen

The Pepsi Like Machine

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn't accept money, only Facebook likes.

The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi.

By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out.

"That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that," adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. "It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience."

Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp.

Credits:
Brand: PepsiCo Belgium
Agency: TBWA Belgium
Campaign Title: Pepsi Like Machine
Creative Idea: Diederik Van Remoortere
Creative Director: Gert Pauwels
Project Manager: Jan Casier
Account Director: Yann Billen, Michael Renier
Digital Strategy: Rindert Dalstra
Event Manager: Sharon Lavaert
Back-end Developer: Diederik Van Remoortere
Front-end Developer: Alwyn Wymeersch
Experience Design: Gilles Vandenoostende
Animation Design: Frederik Severijns
Graphic Design: Anthony Buyssens
Studio Artist: Danny Jacquemin, Jan Van Stappen
Production: Willy Hebbrecht
Public Relations: Steven Verbeiren
Audio/Video producer: Johanna Keppens, Tom Syryn, Eli Sundermann

Beyoncé Shatter's Her Past In New "Mirrors" Pepsi Ad

Watch Beyoncé create a fresh, never-before-seen dance routine as she Lives For Now in the newest commercial for Pepsi. In the new ad released today entitled "Mirrors," Beyonce is rehearsing in a dance studio when the mirrors begin to show her reflection dressed in costumes from a bunch of her past music videos. A history of Beyonce's is represented by each mirror image...

Sofia Vergara Falls In Love With A Can Of Pepsi In "Come On" Ad

Sofia Vergara stars in a new commercial for Diet Pepsi. "Come On" has Vergara getting all googly-eyed for what at first seems to be the handsome young man sitting at the table next her, but it turns out that a can of Pepsi is more her type.

Credits:
Ad Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: John Norman
Creative Director: Shawn Preston, Xanthe Wells
Associate Creative Director/Art Director: Helena Skonieczny
Associate Creative Director/Copywriter: Holly Hessler
Executive Producer/Producer: Guia Iacomin, Anh-Thu Le
Producer: Lacy Plunk
Assistant Producer: Alicia Portner, Stephanie Dzicek
PRODUCTION COMPANY: Radical Media
Director: Tarsem
Director of Photography: Brendan Galvin
EDITORIAL: Union Editorial
Editor: Rachael Waxler
Assistant Editor: Ethan Wells
Producer: Rob McCool, Joe Ross
POST: MPC
Flame Artists: Mark Holden, Paul O'Shea
Post Producer: Abisayo Adejare
Executive Producer: Lexi Stern
TELECINE: MPC

Pepsi India "Oh Yes Abhi" TV Commercial

The impatient generation is here! Watch the latest Pepsi TV commercial featuring Ranbir Kapoor, Priyanka Chopra and MS Dhoni. Watch them seize the moment and do what they want in the spot entitled "Jeena Hai Abhi"

Credits:
Ad Agency: JWT, India
JWT Planning: Bindu Sethi and Pinaki Bhattacharya
Executive Creative Director: Surjo Dutt
Executive Business Director: Saurabh Saksena
VP & Client Services Director: Kundan Joshee
TVC Director: Prakash Varma
Producer: Sneha Iype Varma
Music Director: Dhruv Ghanekar
Lyrics: Amitabh Bhattacharya
Media Planning: Mindshare

Pepsi NEXT Super Bowl Ad "Party"

Pepsi Next creates an insane "Party" commercial to air during Super Bowl XLVII. In this ad, typical parents come home to find their house filled with foam and hundreds of people dancing. Their son Brandon quickly distracts his angry parents from the party with Pepsi Next. A guy duct taped to the ceiling? A unicorn DJ?? A jock pouring milk over his own head??? The real cola taste of Pepsi Next successfully overshadows the mayhem and destruction happening all over their property. You're a good kid, Brandon.

Credits:
Ad Agency: TBWA/Chiat/Day, L.A.

Pepsi Puts Beyoncé Face On A Can

Get ready for whole lot of Beyonce during the 2013 Superbowl, Pepsi announced the Big Games half time performer will also be appearing on Pepsi cans and I'm assuming we wont be surprised to see here in one of Pepsi's Super Bowl ads this year. Read the full scoop at Brand Channel HERE.

The Fact Brief:

Pepsi is announcing a true creative and wide-ranging global collaboration with worldwide music icon, Beyoncé. Together they will collaborate in developing new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

• Beyoncé is our partner and Brand Ambassador for Pepsi. Pepsi has had a relationship with Beyoncé for more than a decade – she first served as a Pepsi spokesperson in 2002.
• Since then, she has become a global pop culture phenomenon – arguably one of the biggest pop stars in the world - winning 16 GRAMMY® awards and selling more than 100 million albums worldwide.
• The multi-faceted collaboration with Beyoncé includes:
• Establishing the Creative Development Fund, a resource devoted to the co-creation of innovative and relevant consumer content.
• Collaboration on design – in addition to having her image on a can or bottle, she is working with us on the design of all materials related to the partnership.
• Beyoncé starring in a new “Live for Now” global TV commercial, currently planned for release in early 2013
• Beyoncé will be appearing in print and out of home advertisements for Pepsi. She will also be visible in-store and on-premise through materials such as shelf promotions, in-store displays and in-store advertising.
• The Beyoncé partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner. This creates a creative and commercial collaboration that serves both artist and brand.
• Beyond the partnership with Beyoncé, we are using our global scale and scope to create a platform to support multiple country-specific Pepsi musical artists.
• With our music program, we can excite our existing fans and attract new consumers to Pepsi, connecting their love of music with the refreshing experience of drinking Pepsi, driving sales of Pepsi globally.
• Our retail partners love music partnerships and are ready to embrace this relationship because Pepsi has a proven record of promotions that drive store traffic and sales.

via:

The Greatest Coke vs Pepsi Battle Ever Created

The Coke vs Pepsi war may never end, but if Alvise Avati's spec ad for Coca-Cola is any indication of what might happen then Coke just won. This thrill ride of an ad has Coke laying a royal beating on Pepsi in a spot that could run with the best of any SuperBowl commercial. Not bad for a guy who claims he created it in his spare time with the help of some very talented friends. Check out his YouTube channel HERE.

Credits:
Written and Directed by: Alvise Avati
Models: Andrea De Martis
Rigging: Mario Aquaro
Lighting and Shading: Giovanni De Francesco
Compositing: Stephen Holbrook, Caleb Clark, Alvise Avati
Fluid simulation: Mirco Paolini, Maurizio Giglioli
Crowd system: Giuseppe Chisari
2d painting: Daniele Montella
Thanks to: Roberto Fiorucci, Michele Benigna, Gherardo Zurla, Ottaviano Brando.
Music extract from the movie: "Unstoppable" by Harry Gregson-Williams. ©20th Century Fox

Drew Brees and One Direction The Pepsi Showdown Commercial Go Behind The Scenes

It's a Pepsi “Showdown”, with a verbal spar between New Orleans Saints quarterback Drew Brees and One Direction. The superstars meet at a late night talk show green room that unfortunately has only one remaining can of Pepsi. A hilarious throw down of accolades ensues in the popularity contest over the coveted refreshment. The escalating standoff finally comes to a halt when 1D'’s Harry Styles offers Drew a place in the band in exchange for the Pepsi. For all you 1DB fans, go behind the scenes of this odd ball pairing of sport and music in the behind the scenes footage clip after the credits below.

Credits:
Client: Pepsico North America
Spot Title: "Showdown”
Agency: TBWA\CHIAT\DAY
Global Creative President: Rob Schwartz
Art Director: Chris MacNeil
Copywriter: Michelle Lewis
Managing Director: Bill Brooks
Group Account Director: Grace Hao
Execuitve Producer: Anh-Thu Le
Assistant Producer: Stephanie Dziczek
Production Company: harvest
Director: Baker Smith
Executive Producer: Bonnie Goldfarb
Executive Producer: Rob Sexton
Head of Production: Niko Whelan
Producer: Vincent Oster
DP: Eric Treml
Art Director: Charles Infante
Editorial: Whitehouse Post
Editor: Rick Lawley
Director of Post Production: Sue Dawson
Executive Producer: Joni Williamson
VFX: Framestore
Executive Producer: James Razall

2013 Super Bowl Pepsi Half Time Show Will Be All Beyonce

All the single ladies will be watching Super Bowl 47 along with football fans thanks to today's announcement that the 2013 Pepsi Half-Time performer is Beyonce

NFL confirmed the news Tuesday afternoon after Beyonce posted a photo of herself sporting eye black, where "Feb. 3" is written on one and "2013" on the other, on her Tumblr page, Pepsi made it it official on their Twitter page. The Super Bowl is set for Feb. 3, 2013 at the Mercedes-Benz Superdome in New Orleans.

Pepsi Is Going To Kick You with "Pepsi Kick" | TV Ad

Pepsi took out the sugar, doubled up on the caffeine and now their going to Kick us with their newest soda. The Pepsi Kick commercial is the work of FHV BBDO, Netherlands.

Music is by Studio Takt, made for exclusively for the commercial.

Pepsi Kick Credits:
	Advertising Agency: FHV BBDO, Netherlands Art Director: Daniel Samama Copywriter: Tim de Waard Illustration: Alex Trochut Strategy: Vincent Seeber Account: Niels Heimens Producer: Friso Schoone Direction: Rogier Hendriks, Kasper Verweij Producer: Pepijn Padberg

How To Lose a $750,000 Coke Sponsorship

Ronaldo de Assis Moreira, better known as the Brazilian footballer Ronaldinho, cost himself a Coke sponsorship worth $750,000 for drinking a can of Pepsi at a recent press conference.

Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of Pepsi, their arch-rivals’ fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the ‘O Estado de Sao Paulo’ newspaper.

"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca Cola marketing chief Marcelo Pontes told reporters. “The sponsorship had become embarrassing."

This should get pretty entertaining over the next few days.
via: SI.com

Pepsi King's Court Super Bowl Ad Official Version

With thanks to Steve at Adrants, we got the 2012 Super Bowl commercial for Pepsi featuring X Factor winner Melanie Amaro singing a version of Otis Redding's Respect recorded specifically for the ad to a kingly Elton John, entitled "King's Court".

Credits:
Created by TBWA\Chiat\Day
Directed by Noam Murro

Sofia Vergara for Diet Pepsi "Dance" Commercial

New TV commercial for Diet Pepsi entitled "Dance" with actress Sofia Vergara, they come back together again with a new ad campaign that continues to demonstrate that "Nothing Refreshes Like a Diet Pepsi.” The new TV commercial will debut on the 69th annual Golden Globes awards show this Sunday, January 15, 2012.
The spot is directed by director McG and choreographed by Mark Ballas, of Dancing with the Stars, set to a flirty and uplifting rendition of the iconic song, "Whatever Lola Wants," by Ruby Stewart, Rod Stewart’s daughter.

Credits:
AGENCY: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Hohalek
Art Director: Helena Skonieczny Art
Director: Mindy Benner
Copywriter: Omeed Boghraty
Copywriter: Suzanne Sherwood

Mark Sanchez and Rex Ryan for Pepsi Max - New York Jets Locker Room Ad

The New York Jets locker room gets plowed over by a Pepsi Max truck in their newest commercial, the ad features Mark Sanchez and Rex Ryan along with the entire Jets team.

Credits:
Advertising Agency:
 TBWA\Chiat\Day, LA, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Marlon Hernandez
Art Director: John Baker
Copywriter: Chris Jones
Executive Producer: Mila Davis
Agency Producer: Lacy Plunk
Managing Director: Bill Brooks
Group Account Director: Mike Litwin
Account Supervisors: Andrew DeBenedictis, Andrew Krensky
Account Executive: Brienne Monty
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Talent Payment Coordinator: Nora Said