"The World is Ours" by David Correy, Coca-Cola's 2014 FIFA World Cup Campaign Anthem

The official Coca-Cola 2014 FIFA World Cup Anthem "The World Is Ours" by David Correy featuring Monobloco. Written by Rock Mafia and produced by Mario Caldato Jr & Rock Mafia. The video includes plenty of Instagrams of young, attractive people coming together to make the lyric video.

"The World Is Ours" is Coke's official theme song for the greatest sports show on Earth, the FIFA World Cup. Correy has been working on the biggest song of 2014, 'The World Is Ours' with one of the finest songwriting teams in the world, Rock Mafia. Joining them is notable Brazilian-born producer Mario Caldato Jr., The anthem also features samba rhythms from famous Rio percussion group Monobloco.

Coca-Cola Just Wants Us To Smile - The Wearable Movie by Ogilvy Mather Starring You

Coca-Cola wanted to say thank you to those who make the world a little happier. Ogilvy & Mather, NY created The Wearable Movie - an interactive film that you not only watch but actually star in.

Each individual frame of the film was printed on a t-shirt, and sent around the world with a personalized thank you note. The recipients were asked to take a photo wearing the shirt and upload it to http://wearablemovie.com.

There, hundreds of frames were pieced together to create The Wearable Movie. It told the tale of two friends, and their dog, who do whatever it takes to create happiness and put a smile on a pair of lips.


Credits:
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Creative Directors: Abe Baginsky, Tom Elia
Art Director: Jen Lally
Associate Director / Project Management: Akiko Nakashima
Account Directors: Nicole Pinochet, Marianne Pizzi
Senior Technology Manager: Nate Schilling
Music Producer: Michael Freeman
Design Director: Lucas Camargo
Associates: Justin Bettman, Swati Prasad
Animation: Psyop
Digital Production: Bossa
Original Music: Found Object

Illustrated Tweets by Coca-Cola Egypt - IBA Painted

Coca-Cola Egypt illustrates user tweets, credits to follow.

Coca-Cola Creates Some Cool Extreme Ice Cube Stunts

Extreme Ice Cube Stunts: Shane and Collin send 63 ice cubes flying, dropping, and sliding into 61 Coca-Cola glasses -- all in 90 seconds.

Other Coke happenings...Coco-Cola, the Creative Marketer of the year award winner at Cannes this year revealed a special edition bottle at the event.

Coca-Cola Polar Bear Wants To Share A Moment of Happiness

Coca-Cola's Polar Bear wants to share a moment of happiness with you at the World of Coke.

http://www.worldofcoca-cola.com Our Coca-Cola Polar Bear is one happy bear. Check out how the bear celebrates moments of happiness inside the World of Coca-Cola!

Coca-Cola The Sharing Can

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they've taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—"yes", the Coca-Cola can itself.

Credits:
Advertising Agency: Ogilvy & Mather
Director: Giovanni Fantoni Modena
Chief Creative Officer: Chris Garbutt, Eugene Cheong,
Creative Director: David Raichman, Frederic Levron, Yvan Hiot
Copywriter: Xiao An Cheng
Art Director: Nicolas Gagner, Erdenechimeg Erden
Producer: James Brook Partridge, Laure Bayle, Aurélie Appert, Lorenzo Hassan
Copywriter / Art Director: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Martin Olivier
DoP: Claude O’Steen
Illustrator: Robyn Makynson
Assistant Director: Sibilla Morgantini
Assistant Camera: Abhilash Chandrasekaran
Account Management: Philip Heimann, Louise Kuegler, Tonya Fossey, JiaMei Tay, Anne-Sophie Carbo, FranÄois Phan, Laurianne Maury
Planner: Hadi Zabad, Mark Sinnock
Designer: Martin Olivier, Olivier Brechon
Technical Partner : Capital Innovation

Coke Zero Presents "Zero Clue"

Coke Zero wanted to know what it takes for people to notice the difference between Coca-Cola and Coke Zero, without conducting another boring taste test.

Introducing Zero Clue! An interactive taste test that got Coca-Cola drinkers unknowingly enjoying a Coke Zero thanks to a unique and innovative color-changing can.

Credits:
Creative Ad Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Chris Garbutt
Creative Directors: Yvan Hiot, David Raichman
Copywriters: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Sophie Baruchel
Art Directors: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Nicolas Gagner,Martin Olivier
Illustrator: Robyn Makynson
Typographer: Robyn Makynson
Producers: Laure Bayle, Aurélie Appert
Account Supervisors: Philip Heimann, Tonya Fossey
Advertiser's Supervisors: Danielle Henry, Miranda Madar
Account Manager: Anne-Sophie Carbo, Larry Ball-Piatti, Gianluca Brisigotti
Planner: Hadi Zabad
Global Group Content Director: Guy Duncan
Global Creative Director: Danielle Henry
Global Communications Manager: Miranda Madar
Technology Partner: Capital Innovation

Coca-Cola The Happy Flag

Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.

McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome is not as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the logo. This way Coca-Cola gave everyone the chance to create a happy welcome to the world’s happiest country.


Credits:
Advertising Agency: McCann Worldgroup/McCann Copenhagen
Vice Chairman/Deputy CCO: Andreas Dahlqvist
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Director: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriter: Rickard Beskow, Gabriel Miller
Account Supervisor: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee

Share a Coke - the new ad from Coca-Cola

This summer Coca-Cola swapping it's name with yours. Coke will be replacing the iconic Coca-Cola logo on some of their bottles with 150 of Great Britain's favourite names, so you can share a Coke with your friends, family and loved ones. So, who will you share a Coke with? #shareacoke

The latest TV ad for the Share A Coke campaign was created by creative ad agency Leo Burnett.

Diet Coke Presents The Slender Vender

Diet Coke fits beautifully into one's lifestyle -- and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can't and may show up in a place you'd least expect. Discover how people react when they see it.

Credits:
Ad Agency: Ogilvy & Mather, Paris
CCO: Chris Garbutt
CD: Yvan Hiot, Frederic Levron
CW: Baptiste Clinet, Nicolas Lautier, Florian Bodet
Art Director: Baptiste Clinet, Camille Pot, Nicolas Lautier, Florian Bodet, Nicolas Gagner
Photographer: Jeremy Bouchet
Illustrator: Robyn Makynson
Designer: Martin Olivier

Coca-Cola - Here's To Falling In Love

This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags. They ride the rides, but in between, they laugh and play—and don't kiss. That's right, you thought they'd kiss, but that's too cliché. With unbearably sweet innocence, our hero accidentally touches the girl's hand, and she draws a heart on his palm, and then she puts her head on his shoulder as the sun goes down. But there is no kiss and no suggestion that either of them wants anything more than to spend a perfect day together. It warms the old heart cockles with simple, classic storytelling, and provides a refreshing breather from today's cynical world.

Creative Ad Agency: Fitzgerald+CO
CCO: Noel Cottrell
Client: Coca-Cola
CD/CW: Mitch Bennett
CD/AD: Wes Whitener
EP: Christine Sigety
Prod. Co.: Biscuit Filmworks
Director: Aaron Ruell
Managing Director: Shawn Lacy
Managing Director: Holly Vega
Producer: Tracy Broaddus
Editorial: Arcade
Editorial: Kim Bica
Managing Partner: Damian Stevens
EP: Nicole Visram
Producer: Kirsten Thon-Webb
Music Composition: MassiveMusic
EP: Keith Haluska
Producer: Courtney Jenkins
CD: Elijah B. Torn
FX/Online: Airship
Artist: Matt Lydecker
Credits via: Creativity-Online

Diet Coke - Taylor Swift Music That Moves Ad

From the Diet Coke "Stay Extraordinary" campaign, Taylor Swift tells us all about music that moves you and her. Created by Droga5, the commercial was filmed in Swifts' hometown of Nashville it features Taylor in her natural element, penning lyrics when inspiration strikes.

Coca-Cola "Chairs"

Coca-Cola Spain is adding a twist to the obesity discussion with a great new ad, "Chairs" (not). The message, "We are… chairs. And now it's time to conquer you" the ad goes on to ask us "What if we stand up?" I'm sure the commercial is meant to be funny, but as noted over at Brandchannel: "If you drink a can of Coke you should exercise." That is not the brand message any soda company wants to necessarily make...That's why the Spanish "Chairs" spot is worrisome."
Should be fun to watch the reactions once this goes viral-ish.

Credits:
Ad Agency: Publicis Spain.
Directed by Nacho Gayan.

Coca-Cola Shares Live Tweets In Romanian TV Commercial

Coca-Cola and the ad agency MRM/MaCann incorporates live Tweets into it's newest TV commercials that began airing in Romania this week. The ad transforms a regional spot into a local integrated campaign with live Twitter interaction while it airs.

In order to localize and create conversation about family meals, Coca-Cola teamed up with ProTV, Romania’s leading TV Channel, to create a unique integrated experience: consumers were asked to post tweets about their family meals, and the tweets are collected live and broadcast on top of the TVC while its aired. Every time the TV spot is aired – different tweets from the recent hours is implemented and appear within the spot, creating diverse social content on TV and ignite local conversation.

Credits:
Digital Advertising Agency: MRM/McCann, Bucharest, Romania
GM: Nir Refuah
CD: Ioana Filip, Adrian Preda
Copywriter: Mihaela Coman, Nir Refuah
Art Director: Bogdan Dinu

Marc Jacobs "Photo Booth Break" Commercial

American fashion designer Marc Jacobs joins Diet Coke as the brands Creative Director. What does that mean exactly apart from having him star in a new commercial (above). The new hunky Coke man will be providing general creative input by creating “whimsical, feminine” packaging for Coca-Cola as it celebrates its 30th anniversary in Europe, as well as stripping down in a photo booth and posing in pin up style ads.

Behind the scenes with Marc Jacobs and Diet Coke, Coca-Cola Light for our European friends.

New Diet Coke Advert Brings Back The Hunk In "Gardener" Spot - Director's Cut

Diet Coke celebrates 30 years by bringing back the sexy hunk in new "Gardener" TV spot. The new Coke hunk is Andrew Cooper, and the music is the Etta James song "I Just Want To Make Love To You." A group of women spot the "hunk" mowing the grass and one of them rolls a can of the drink towards him as part of their master plan to get our "Hunk" to remove his t-shirt...mission accomplished ladies.

Credits:
Creative Agency: BETC, London
Art Director: Neil Dawson
Director: Rocky Morton of MJZ

See more Coca-Cola commercials HERE.

Diet Coke Brings Back The Sexy Hunk In New Ad

Diet Coke is bringing back The Hunk with a new teaser advert, we wont officially see him undressing in the full commercial until Monday January 28th, but Coke was kind enough to give us this teaser spot until then.

We don't know who the new man is yet, but if he is anything as lovely as the original Diet Coke Window Washer Hunk we first met back in the 1997 ad we should all be pleased. For your viewing pleasure ladies, Robert Merrill, aka the window washer is below.

Credits:
New spot is the work of ad agency BETC, London.

Super Bowl 2013 Ad Watch: Coca-Cola The "Coke Chase"

Today Coca-Cola unveiled a teaser spot it calls "Mirage." The "Coke Chase" ad features three factions: badlanders, cowboys and showgirls who race through the desert in pursuit of a bottle of Coke. The commercial was created by Wieden & Kennedy, closes with a cliffhanger, as the groups realize the bottle was simply a sign. Another sign points them "50 miles ahead."

In a twist reminiscent of the "Choose Your Own Adventure" series, consumers will sabotage competitors and choose who wins the Coke, ultimately choosing the 30-second spot that will air post game.
via: Natalie Zmuda @ AdAge.

Credits:
Ad Agency: Wieden&Kennedy

John Pemberton Back From The Dead and Slams Coca-Cola In Video On His Very Own YouTube Channel

Coca-Cola inventor John Pemberton is alive and well, he was discovered today with his very own YouTube channel promoting a video response to Coke's "Coming Together" spot that addresses they're role in the obesity debate (see it HERE). In the attack ad, Mr. Pemberton goes on to explain the what he claims to be truth behind coca-cola and their contribution to obesity.

Image to the channel below, and the "Honest Coca-Cola Obesity Commercial" above. I'm pretty sure this wont up for too long so share it quickly.

Coca-Cola "Coming Together" Tackles Obesity In New Ad

Coca-Cola airs a new TV commercial entitled "Coming Together" and addresses they're role in the obesity debate.

Diana Garza Ciarlante, a Coca-Cola spokeswoman told Ad Age "It's the first time we're really leaning into the conversation. We're doing it in a way that's anchored in what people expect of Coca-Cola. They expect us to be part of the dialogue, to lead where we can and to be responsive."

"Beating obesity will take action by all of us, based on one simple common-sense fact -- all calories count, no matter where they come from, including Coca-Cola and everything else with calories," the voiceover says in the ad. "If you eat and drink more calories than you burn off, you'll gain weight."
via: Natalie Zmuda @ Ad Age

Credits:
Created by Brighthouse and Citizen2.