Coca-Cola Polar Bear Wants To Share A Moment of Happiness

Coca-Cola's Polar Bear wants to share a moment of happiness with you at the World of Coke.

http://www.worldofcoca-cola.com Our Coca-Cola Polar Bear is one happy bear. Check out how the bear celebrates moments of happiness inside the World of Coca-Cola!

Coca-Cola - Here's To Falling In Love

This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags. They ride the rides, but in between, they laugh and play—and don't kiss. That's right, you thought they'd kiss, but that's too cliché. With unbearably sweet innocence, our hero accidentally touches the girl's hand, and she draws a heart on his palm, and then she puts her head on his shoulder as the sun goes down. But there is no kiss and no suggestion that either of them wants anything more than to spend a perfect day together. It warms the old heart cockles with simple, classic storytelling, and provides a refreshing breather from today's cynical world.

Creative Ad Agency: Fitzgerald+CO
CCO: Noel Cottrell
Client: Coca-Cola
CD/CW: Mitch Bennett
CD/AD: Wes Whitener
EP: Christine Sigety
Prod. Co.: Biscuit Filmworks
Director: Aaron Ruell
Managing Director: Shawn Lacy
Managing Director: Holly Vega
Producer: Tracy Broaddus
Editorial: Arcade
Editorial: Kim Bica
Managing Partner: Damian Stevens
EP: Nicole Visram
Producer: Kirsten Thon-Webb
Music Composition: MassiveMusic
EP: Keith Haluska
Producer: Courtney Jenkins
CD: Elijah B. Torn
FX/Online: Airship
Artist: Matt Lydecker
Credits via: Creativity-Online

Diet Coke Brings Back The Sexy Hunk In New Ad

Diet Coke is bringing back The Hunk with a new teaser advert, we wont officially see him undressing in the full commercial until Monday January 28th, but Coke was kind enough to give us this teaser spot until then.

We don't know who the new man is yet, but if he is anything as lovely as the original Diet Coke Window Washer Hunk we first met back in the 1997 ad we should all be pleased. For your viewing pleasure ladies, Robert Merrill, aka the window washer is below.

Credits:
New spot is the work of ad agency BETC, London.

Super Bowl 2013 Ad Watch: Coca-Cola The "Coke Chase"

Today Coca-Cola unveiled a teaser spot it calls "Mirage." The "Coke Chase" ad features three factions: badlanders, cowboys and showgirls who race through the desert in pursuit of a bottle of Coke. The commercial was created by Wieden & Kennedy, closes with a cliffhanger, as the groups realize the bottle was simply a sign. Another sign points them "50 miles ahead."

In a twist reminiscent of the "Choose Your Own Adventure" series, consumers will sabotage competitors and choose who wins the Coke, ultimately choosing the 30-second spot that will air post game.
via: Natalie Zmuda @ AdAge.

Credits:
Ad Agency: Wieden&Kennedy

John Pemberton Back From The Dead and Slams Coca-Cola In Video On His Very Own YouTube Channel

Coca-Cola inventor John Pemberton is alive and well, he was discovered today with his very own YouTube channel promoting a video response to Coke's "Coming Together" spot that addresses they're role in the obesity debate (see it HERE). In the attack ad, Mr. Pemberton goes on to explain the what he claims to be truth behind coca-cola and their contribution to obesity.

Image to the channel below, and the "Honest Coca-Cola Obesity Commercial" above. I'm pretty sure this wont up for too long so share it quickly.

Coca-Cola "Let's Go Crazy" and Give A Little Bit - Extended Version

Coca-Cola invites us to engage in our own random acts of happiness and kindness with a new pro-social ad campaign, "Go crazy and do good for others."

Music is the Supertramp song "Give a little bit" Written and performed by Roger Hodgson.

See The Coca-Cola Bears Like You've Never Seen Them Before

Watch this short trailer and see the Coca-Cola #PolarBears as you've never seen them before. The trailer is a preview to the short film featuring the beloved Polar Bears and the new Coca-Cola Polar Bears film produced by Ridley Scott.

The full 7 minute clip is below. "The Polar Bears," tells the story of the bear family that has appeared in Coke commercials since the "Always Coca-Cola" campaign first debuted in 1993. While polar bears have been part of the print ads for Coke since 1922, the campaign put the polar bears front and center and now we hear them speak to each other and learn their names in this wonderful short film.


Below, one of the 30 second ads taken from the film that will air on TV, simply entitled "Polar Bears".

Credits:

Produced by Ridley Scott, Tony Scott, and Michael Costigan
Directed by John Stevenson

The Greatest Coke vs Pepsi Battle Ever Created

The Coke vs Pepsi war may never end, but if Alvise Avati's spec ad for Coca-Cola is any indication of what might happen then Coke just won. This thrill ride of an ad has Coke laying a royal beating on Pepsi in a spot that could run with the best of any SuperBowl commercial. Not bad for a guy who claims he created it in his spare time with the help of some very talented friends. Check out his YouTube channel HERE.

Credits:
Written and Directed by: Alvise Avati
Models: Andrea De Martis
Rigging: Mario Aquaro
Lighting and Shading: Giovanni De Francesco
Compositing: Stephen Holbrook, Caleb Clark, Alvise Avati
Fluid simulation: Mirco Paolini, Maurizio Giglioli
Crowd system: Giuseppe Chisari
2d painting: Daniele Montella
Thanks to: Roberto Fiorucci, Michele Benigna, Gherardo Zurla, Ottaviano Brando.
Music extract from the movie: "Unstoppable" by Harry Gregson-Williams. ©20th Century Fox

Coca-Cola FM Uses An iPhone and Turns A Magazine Into An Amplifier

Creative new print campaign promoting Coca-Cola FM (Coke’s online radio platform) ad agency JWT, Brazil take a simple yet brilliant idea and create an amplifier using a magazine cover and an iPhone.

Attached to the cover of Capricho Magazine, the art allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. The next step is to enjoy the music.

Credits:
Title: Amplifier
Client: Coca-Cola
Product: Coca-Cola FM
Ad Agency: JWT, Brazil
Chief Creative Officer: John Ricardo
Executive Creative Director: John Ricardo and Roberto Fernandez
Editor: Leandro Pinheiro
Art Directors: Andrea Pissarro, Rodrigo Adam
Creative Direction: Angela Bassichetti
Planning: Fernand Alphen, Isabella Mulholland
Contact: Ana Hernandez, Felipe Giacon, Luana Ferreira
Media: Aline Fashion, Tullio Nicastro, Stella Lopes, Ana Alberine, Fabiana Ramos
Customer Approval: Patricia Pieranti, Adriana Knackfuss, Gian Martinez, Javier Mezza, Luciana Féres, Adriano and Rafael Prandini Ciavdar
Art Buyer: Paula Ferrari
Graphic Producer: Flávio Schaefer

Coca-Coca Wants Us To Eat Together at The Happiness Table

A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples, Italy. Famous chef Simone Rugiati is on a mission asking people to eat together delivering "doses" of happiness through a magic food cloche.

Credits:
Agency: Naked Communications Copenhagen
Client: Coca-Cola
Director: Tobias Granström
Production Company: Acne Production

Coca-Cola | Move to the Beat of the London 2012 Olympic Torch Relay

To celebrate the London 2012 Olympic Torch Relay and your Future Flames, Coca-Cola brought the UK's hottest music artists to 66 nights of celebration around the UK.

Take a look back at the most memorable moments of the relay, as we follow the Olympic Flame on its journey from Land's End, all around the country and back to London in preparation of the Finale in Hyde Park and the start of the London 2012 Olympic Games. Featuring Dizzee Rascal, Eliza Doolittle, Friendly Fires, The Wanted, You Me At Six, Emeli Sandé, Labrinth, Rizzle Kicks, The Wombats and Wretch 32. via: YouTube

Also celebrating this Olympics Coca-Cola recently unveiled the "BeatBox" building, designed by architects Asif Khan and Pernilla Ohrstedt which will promote Coke's "Move To The Beat" ad campaign. The building was built with 230 bolsters that respond to touch with sound, the structure becomes one giant instrument.

Mark Ronson's "Move to the Beat" anthem -- which has sounds like the squeaking of sports shoes, heartbeats, or an arrow striking a target -- is the centerpiece of the building: visitors that touch the structure at different parts will essentially be remixing the track. Visitors can also climb up the exterior, and upon reaching the roof, will see the view of Olympic Park. Within the structure are different light and sound installations as well, designed by Jason Bruges Studio in Hackney. via: creativity-online

How To Lose a $750,000 Coke Sponsorship

Ronaldo de Assis Moreira, better known as the Brazilian footballer Ronaldinho, cost himself a Coke sponsorship worth $750,000 for drinking a can of Pepsi at a recent press conference.

Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of Pepsi, their arch-rivals’ fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the ‘O Estado de Sao Paulo’ newspaper.

"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca Cola marketing chief Marcelo Pontes told reporters. “The sponsorship had become embarrassing."

This should get pretty entertaining over the next few days.
via: SI.com

Coca-Cola Security Camera Commercial Shares Some Goodness

Credits:
Client: Coca-Cola
Producer: Landia

Creative Director: Martin Mercado
Music: Supertramp
Track: Give A Little Bit