Audi RS 6 Avant, Ben Collins vs Damien Walters in "The Duel"

"The Duel"

The new Audi RS 6 Avant driven by Ben Collins goes toe-to-toe with free-runner Damien Walters in an extraordinary battle of wits ...and eggs in the latest advert from Audi for the RS 6 Avant.

To celebrate the latest incarnation of the formidable RS 6 Avant, Audi UK commissioned Rubber Republic to make "The Duel ~ Man vs Machine" which has officially launched on their YouTube channel today.

Soundtrack,Music, Song Title: The Runner - Three Degrees. Below, the making of 'The Duel - Man vs Machine' and of course "warming up the tires" is a must.

Ingridients used to pull this off:
2 x 2013 RS 6 Avants
1 x Stunt driver / Ben Collins
1 x Free runner / Damien Walters
1 x working dockyard (Sheerness, Kent)
60+ hens' eggs (free range, size L)
1 x ostrich egg
1 x ARRI Alexa camera
1 x Sony F55 camera
14 x Go Pro HD HERO 3
2 x Canon C300 Cameras
6 x DSLRs
2 x Glidecam (+ roller blader & free-runner operators)

Hey Lady! That's Diesel! - Audi TDI "The Station"

 Lady! That's Diesel! 
In the latest Audi commercial, misconceptions about diesel fuel create high drama as a woman fills up her Audi A8 TDI at the pump. While the bystanders don't yet associate the efficiency of diesel with the luxury and performance of an Audi, the two Audi drivers here already know that diesel is the fuel of the future. They've made the intelligent choice of Audi TDI® clean diesel.

Credits:
CREATIVE AD AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: Erich Pfeifer and Tyler Hampton
ART DIRECTOR: Greg Wyatt
COPYWRITER: Mary Hernandez
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY PRODUCER: Craig Allen/Mandi Holdorf
PRODUCTION COMPANY: Biscuit Filmworks
DIRECTOR: Noam Murro
MANAGING DIRECTOR: Shawn Lacy
DIRECTOR OF PHOTOGRAPHY: Simon Duggan
EXECUTIVE PRODUCER: Colleen O'Donnell
PRODUCER: Emily Skinner
EDITING COMPANY: Final Cut
EDITOR: Rick Russell
EDITORIAL EXECUTIVE PRODUCER: Saima Awan
EDITORIAL PRODUCER: Suzy Ramirez
SOUND DESIGN: Rick Russell/740 Sound Design
SOUND DESIGN EXECUTIVE PRODUCER: Scott Ganary
SOUND DESIGNERS: Rick Russell/Jeff Martin
MUSIC: Elias Arts
MIX: John Bolen @Play
VFX: The Mill
VFX PRODUCER: Jessica Ambrose
VFX Flame Op: James Allen
COLORIST: Stefan Sonnenfeld @CO3

Claire Danes' Choice, Audi Smart Performer video

Not driving an Audi landed Claire Danes in Jail
This humorous short film presents Claire Danes in two starkly different days in the life, when she discovers how seemingly simple choices take her down dramatically divergent roads. On one long distance drive, her Audi TDI clean diesel — the smart choice, naturally — gets her to a glamorous event in New York, and allows Claire enough time to spare to enjoy a roadside picnic with plenty of puppies. Or, in an alternate reality, a town car and a delusional driver take her on a calamitous journey...to jail.

Credits:
Ad Agency: Mediacom

Audi - "Power from a less obvious place" Ads The Ref and Clark Kent

Sometimes, power comes from a less obvious place. This commercial shows exactly what we mean, by putting the spotlight on an unsung hero in the boxing ring.

Below, a print ad from the BBH, London created work features Christopher Reeve as Clark Kent beautifully done in simple black and white using the tag line: "Power from a less obvious place."

Audi Presents: Australia Land of Quattro

Australia. Land of quattro is no ordinary TV commercial. Audi hacked quadcopters to track their car through Australia and create a multi-angle, multi-screen, interactive commercial - designed to be instantly and infinitely remixable from the comfort of your couch.

To achieve this agency Holler and production company Aloha Films had to reinvent the way they shot a commercial. They used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match the Audi quattro turn for turn and capture each scene over and over again, so you can take the director's chair and create your very own commercial to share.

See how they did it in the "making of" clip, below and then try creating your own Audi TV commercial.



Credits:
Creative Ad Agency: Holler, Sydney
Production: Aloha Films
Director: Yanni Kronenberg
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Producer: Suzanne Mallos
Copywriter / Art Director: James Theophane
Digital creative: Ronnie Pyne, Scott Swabey and Mike Hazell
Account Director: Laura Boyd
Agency Executive Producer: John Mclean
DoP: Bob Humphreys
Planner: Damien Hughes
Sound: Klang
Agency Producer: Thomas Trentfield
Post production: THE EDITORS
Editor: Dave Whittaker
Designer: Maria Garcia
Chief Executive Officer: Mike Hill
Designer: Antonny Sugianto and Thomas Fitzpatrick

Sneak Peek Preview At The New Audi Car Soon To Be Revealed

Audi is set to reveal a new car later in August at the Frankfurt Auto Show and until then  Audi enthusiasts can only get a sneak peek teaser video and nothing more.

Credits:
Video via: Audi Media TV, Frankfurt Germany.

Check out more great Audi ads HERE.

New Summer of Audi Commercial - "Farewell"

Credits:
Credits:
Ad Agency: Venables Bell + Partners
Executive Creative Director: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Erich Pfeifer
Creative Director: Tyler Hampton
Art Director: Rich North
Copywriter: Daniel Bonder
Director of Integrated Production: Craig Allen
Agency Producer: Mandi Holdorf
Production Company: Smuggler
Director: Tom Guard
Director: Charlie Guard
Director of Photography: Joost Van Gelder
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Executive Producer: Allison Kunzman
Producer: Alexandra Lisee
Editing Company: Rock Paper Scissors
Editor: Ted Guard
Sound Design: Therapy
Sound Designer: Eddie Kim
Music: The Ski Team
Mix: John Bolen, Play Studios
VFX: The Mill
VFX Producer: Adam Reeb

New Summer of Audi Commercial - "Obsessed"

The newest Audi ad entitled "Obsessed" features a couple who's son shares his father's passion for the Audi. The son builds his dream car with Lego while dad uses his tablet to admire the Quattro or is it the A5.

Credits:
Ad Agency: Venables Bell + Partners
Executive Creative Director: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Erich Pfeifer
Creative Director: Tyler Hampton
Art Director: Rich North
Copywriter: Daniel Bonder
Director of Integrated Production: Craig Allen
Agency Producer: Mandi Holdorf
Production Company: Smuggler
Director: Tom Guard
Director: Charlie Guard
Director of Photography: Joost Van Gelder
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Executive Producer: Allison Kunzman
Producer: Alexandra Lisee
Editing Company: Rock Paper Scissors
Editor: Ted Guard
Sound Design: Therapy
Sound Designer: Eddie Kim
Music: The Ski Team
Mix: John Bolen, Play Studios
VFX: The Mill
VFX Producer: Adam Reeb

Audi SQ5 - Engineered Beautiful Advert

The latest ad for the Audi SQ5 is knocking women off their feet. Set in the contemporary and glamorous city of Barcelona, the Audi SQ5 advert illustrates that it's only when form and function work together that progress can be achieved.

The Audi SQ5. Engineered beautiful. Style is not enough. At Audi we believe that something can only be considered truly beautiful if its style is matched by its substance.

Credits:
Creative Ad Agency: BBH, London

Audi - Zachary Quinto vs Leonard Nimoy "The Challenge"

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Audi S7 in the latest web film ad that get's all Spock vs Spock a la Star Trek on us.

Credits:
Creative Ad Agency:  PMK-BN
Directorial Team: Paulilu

IM3 - Downey Jr. Inside Tony Starks' Workshop With Audi R8

Robert Downey, Jr takes us behind the scenes to Tony Starks' lair of gadgetry, where the genius scientist is constantly inventing new technology to save the world. Even when Iron Man loses his beloved Audi R8, Tony is able to continue fighting evil thanks to his obsessive innovation, a lifestyle that IM3 producer Kevin Feige calls "the notion of the fantasy brought to life." It's no wonder the 2014 Audi R8 is Iron Man approved.

Audi Iron Man 3 Commercial - "Workday"


Credits:
Ad Agency: Venables Bell & Partners.

Audi R8 Screenshot Digital iPad Ad

Audi promotes it's fastest car, the R8 with this ad in digital magazines using its main differential: the speed. To see the new Audi R8, readers needed to photograph it using the iPad's feature screenshot. While the car passes by in high speed the reader must press the buttons HOME and SLEEP at the same time to take apicture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, an Audi ad saved among the personal photos.

Credits:
Publisher: Audi Vehicles LTDA Brazil Distributor
Product: Audi R8
Title: Screenshot Ad
CCO: Marcello Serpa
ECD: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Art Director: Andre Sallowicz, Denis Peralta
Editor: Filipe Medici, Rodrigo Resende
Programming: The Goodfellas
Technology Director: Fernando Boniotti
Account Services: Fernanda Antonelli, Carol Derra, Isabela Filippi, Lucas Nunes
Media: Paul Camossa, Flavio de Pauw, Isabela Albero, Renan Magri
Approval: Leandro Radomile

The "Ultimate Paintball Duel" Between Two 2013 Audi RS4's

What happens when you take two brand new Audi RS4s, put them in a military aircraft hanger designed to house fighter jets, mount high performance paintball guns on the bonnets and challenge them to the ultimate paintball duel? This happens and it is awesome.

The drivers are Jim Dowdall & Colin Skeaping, two of the UK's most experienced stuntmen, listen as they talk about their day job and CVs that include doubling for Luke Skywalker & Stormtroopers in the early Star Wars films, clip below.


Here is a cool behind the scenes look at the duel in the making.

and a list of what you'll need to get it done:
2 2013 RS 4 Avants - S Tronic
2 Stunt drivers
1 Decommissioned MOD aircraft hangar
3 Browning .50 cal replica paintball guns
12k Paintballs
6 Paint grenades
400L Poster paint
2 RED EPIC cameras
14 Go Pros
6 DSLRs
1 Hexacopter (aerial camera) and then 48hrs of clean up!

Audi 2013 Super Bowl Commercial "Prom" Let's You Pick The Ending

Audi's collection of 2013 Super Bowl ads with three alternative endings to "Prom Night", above "Worth it", and below "Buddies" and finally the "Tradition" spot.
A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when his Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man. You'll have to watch the 1st of three alternate endings to the 2013 Audi Super Bowl commercial to see if his newly found bravery pays off.


Check out the 2nd of three alternate endings to the 2013 Audi Super Bowl commercial, where one brave young man ends the night with some unexpected company.


The 3rd of three alternate endings to the 2013 Audi Super Bowl commercial, where one brave young man learns what it really means to be passed the Audi torch.

Google and Audi Enhance Navigation In New Commercial

Google continues to roll out beautiful ads with the latest from ad agency Venables Bell & Partners. "Enhancing Navigation". Music is a cover of the song Highways by Joe Purdy.

For a driver, in-car technology brings several benefits, including safety, access to local map content and more efficient ways to reach a destination. To help drivers safely discover local destinations, Audi America has teamed up with Google to enhance their navigation system. Check out today's video and see how Audi is bringing Google Maps and Google Earth to its drivers.

Credits:
Advertising Agency: Venables Bell & Partners, San Fransisco, USA
Executive Creative Directors: Paul Venables, Will McGinness
Art Director: Brad Kayal
Copywriter: Brad Phifer
Director of Integrated Production: Craig Allen
Agency Producer: Mandie Bowe
Production Company: Logan
Director: Eric Anderson
Director of Photography: Jordan Levy
Executive Producer: Matthew Marquis
Producer: Rich Kaylor
Editing Company: Logan
Editor: Jay Rogers
Sound Design: 740 Sound Design & Mix
Sound Designers: Andrew Tracy, Nicholas Interlandi
Music: Black Iris

Audi | Italia. Land of Quattro Spot

Audi and Italian ad agency Verba take us on a visual orgasm of Italy's landscape in their latest ad for the Quattro. Audi. Italia. Land of Quattro, I'm sure there just might be a few other nations that might argue that claim...beautiful spot either way.

Love Audi? See more beautiful Audi spots here.

Credits:
Advertising Agency: Verba, Milan, Italy
Executive Creative Director: Michelangelo Cianciosi, Luca Cortesini
Art Director: Gaetano Cerrato
Copywriter: Elsa Tomassetti
Production Company: Filmmaster
Director: Federico Brugia

The Audi Quattro Experience "Painting Coconuts"

With the release of a documentary short film today, Zulu Alpha Kilo and Audi Canada have put the final touches on the Audi quattro® Experience. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro® slot car for the chance to test their on-track skills.

Using the world’s first iPad enabled slot car controller, visitors to the installation were able to take their A4 for a wild test-drive around hairpin turns, down long highway straightaways and through icy mountain passes – terrain that would get the better of lesser vehicles.

The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:

•A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
•3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
•Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
•High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function

The track also included this brilliant billboard...nice.

The film, entitled “Painting Coconuts”, captures the entire build through the eyes of track maker David Beattie of Slot Mods USA. Set behind the scenes leading up to launch of the Audi quattro Experience, the film offers a unique look into Beattie’s personal story, his passion for the art of custom track design and the sport of slot car racing. It also delves into his process and the challenges his team faced to execute a project with so many innovative features. The film was directed by Tamir Moscovici (Urban Outlaw) of Industry Films.

Zak Mroueh, President and Executive Creative Director of Zulu Alpha Kilo, said, “This was the perfect opportunity for us to reimagine what a test drive could be, and bring a truly unique and memorable experience to Audi fans.”

Jennifer Dobbs, Audi Brand Marketing Manager, said, “In every way, this innovative experience brings to life our passion for design, craftsmanship and sportiness. It’s also a perfect embodiment of the progressive ideals of the Audi brand and our desire to delight our customers in Canada.”

Captured through the eyes of track maker David Beattie of Slot Mods USA, the film offers a unique look into his personal story, passion for the art of custom track design and the sport of slot car racing.

It also delves into the process and challenges his team faced to execute a project with so many innovative features.

Credits:
Client: Jennifer Dobbs
Agency: Zulu Alpha Kilo
Executive Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Copy Writer: Jon Webber
Art Director: Simon Au
Agency Producer: David Isaac
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Production House: Industry Films
Digital Production House: Thinkingbox
Director: Tamir Moscovici
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Cinematographers: Anthony Arendt, Vinit Borrison
Post Production: Married To Giants And Alter Ego
Colourist: Wade Odlum
Editor: Paul Proulx
Audio House: Pirate Audio

New Audi R8 TV Commercial "Colors"

The new Audi R8, Go light. Go agile. TV commercial entitled "Colors".

Audi incorporates the Audi ultra lightweight technology in the new Audi R8. Technology that enables lighter and therefore more agile driving.
The high number of components made of carbon and ceramic in relevant areas of the vehicle give this sports car an even more dynamic character.
Each and every one of these elements define and make up the claim of the launch campaign of this sporty model: "Go light. Go agile."
In this line of communication, the TV spot revolves around this concept. The story is set in a spectacular vault with a large glass platform. In this setting, a sequence of colors is reproduced illuminating various areas of the stage. The new Audi R8 has to follow it with the greatest possible agility and speed.
The driver of the vehicle drives in sporty fashion over the checkerboard and successfully completes the series of colors. As a final twist, the driver gets out of the new Audi R8 and breaks the glass surface. The spot manages to convey the campaign concept "Go light. Go agile." with a spectacular performance of the new Audi R8. It communicates the result of the Audi ultra lightweight construction technology while showing all the sportiness of the new Audi R8.

Credits:
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Art Director: Javier Rodriguez
Copywriter: Xavi Gimeno
Agency Producer: Vicky Moñino
Production Company: Agosto
Director: Nacho Gayan
Producer: Toni Moreno
Director of Photography: Patrick Duroux
Editor: Dani Arbonés
Post Production: Big Lazy Robot / Metropolitana
Post producer: Daniela Borges
Sound: Imasblue (Alex Perez)
Music: La Crem (Ramón Martinez)

New Audi Commercial "Shifts Everything Ahead"

New TV commercial for the Audi A3 entitled "Audi. Shifts Everything Ahead" created by the Ad Agency Verba, Italy.

Credits:
Agency: Verba
Brand: Audi
Advertising Agency: Verba, Italy
Executive Creative Directors: Michelangelo Cianciosi, Luca Cortesini
Art Directors: Luca Cortesini, Daniel Cambò
Copywriters: Michelangelo Cianciosi, Giovanni Adamo
Strategic Planning Director: Antonio Ognissanti
Account Director: Guido Cavallini
Producer: Tommaso Pellicci
Production Company: Karen Film
Director: Alberto Colombo
Director of Photography: Alessandro Pavoni

Audi Takes Up 90 Seconds to Explain One Millimeter

Audi, the luxury automaker goes to a lot of trouble to explain just 1 millimeter of their LED rear light, see if you can keep up to all the techno stuff they detail for you.

The 2012 Audi A1 commercial celebrates the Audi perfection by showing all the efforts Audi puts in just one millimeter of a LED rear light. But this is just one millimeter. One Audi millimeter.

Credits:
Advertising Agency: Fred & Farid, France
Creative directors / Copywriters: Fred & Farid
Art directors: Julien-Pierre Mallet, Volker Gehr
Brand supervisors: Marc-Andreas Brinkmann, David Dargaud, Fabien Neel
Agency supervisors: Daniel Dormeyer, Buu Tran, Bénédicte Muller, Caroline Beneteau
Agency producer: Karim Naceur
Agency post producer: Sandrine De Monte
Director: Mehdi Norowzian
Production: RSA London
Producer: Lisa Joseph
Music: Arnaud Astruc, Benjamin Fournier-Bidoz

More Audi ads making the rounds, Audi's "Return to Snake River Canyon" to relive the original Evil Knievel jump has not gone over to well with viewers, I believe viewers are giving it a "Blue Balls" rating, see for yourself below.



On a positive, one the greatest Audi ads was the "Progress Is Beautiful" spot which aired back in 2008, see it HERE.