Android KitKat, Take A Break and Win a Nexus 7 Smart Phone

Have a Seat on the Android KitKat custom made billboards created by JWT Amsterdam

The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android Kit Kat’. To celebrate this collaboration, JWT Amsterdam created a campaign, which fits seamlessly with both brands. We placed special outdoor ads at various locations in Amsterdam and Utrecht. Then we simply invited people to have a break, by sitting on the special bench we’d placed on the ad. Anyone who was having this special break at the given moment on Saturday, September 14th, won a new Nexus 7 tablet.

Credits:
Advertising Agency: JWT Amsterdam, The Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriter: Maarten Vrouwes, Friso Ludenhoff
Creative Strategist: Simon van Oldenbeek
Acitvation Producer: Vera Korsten
Digital Director: Jesse Houweling
Digital Producers: Susanne Meier, Elisah Boektje

Copacino+Fujikado Offer Up A Big Congrats To Omnicom & Publicis

Copacino+Fujikado, the Seattle based agency and AdAge Northwest Gold Small Agency of the Year winner had this billboard erected in downtown Seattle congratulating Omnicom and Publicis...you can figure out who the gorilla is and who the dinosaur is on your own.

A Smoking Billboard for Royal Auto Association

In line with RAA's 2013 Waive the joining fee campaign, a custom built (smoking) billboard was set up in a high traffic area of Adelaide's CBD.



Credits:
Advertising Agency: kwp! Advertising
Production: oOh! Media
Country: Australia
Creative Director: James Rickard
Art Director: Michael Gagliardi
Copywriter: Matt Minear
Copywriter: David Ormston
Agency Producer: Hayley Johnson
Art: Dan Parsons
Account Team: John Baker, Jock Auld, Andrew Carracher
Media Team: Lucy McFarlane, Nick Ryder (Ikon Adelaide)
Client Team: Frances Brechin, Matthew Selth, Bronwyn Putland

A Giant Billboard Insect Trap - ORPHEA

With spring approaching and the beginning of the warm season, insects start coming out, especially mosquitoes and flies, and they annoy everybody. Moreover, it is easy to defeat insects when you are indoor, the hard task starts when you are outside.

For this reason, this is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By transforming a normal billboard into a huge insect trap. Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.

Credits:
Advertising Agency: Publicis, Milan, Italy
Creative directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Stefano Battistelli
Art Director: Francesco Epifani
Account Director: Claudia Brambilla
Producer: Massimo Fabbri
Editor: Nicolò Lombardi
Photographer: Massimo Fazio
Art buyer: Stefano Gruarin
via: IbelieveInAdv

Massive Dove Billboard Erected In Tel Aviv

To raise awareness on the important issue of girls’ low body image, Dove had this huge folded billboard erected in Tel Aviv’s biggest square inviting mothers and daughters to join the conversation.

Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.

Credits:
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisor: Adi Oren, Dikla Pinhasi
Account Manager: Daniella Shlomo-Spiegel, Alona Zaharenko
Planner: Ravid Tiber, Alon Roded

Toronto's Bier Markt Makes Beer Beautiful In BillBoards

Toronto-based creative shop Open has launched their first campaign for Bier Markt, Toronto’s premier European-inspired bier and food experience, with the tagline Bier is Beautiful.

The campaign is for the Bier Markt’s Abbey Bier Fest, on from January 30th and running until March 17th, and features out of home, billboards, transit ads and in-restaurant communications. All the campaign elements promote the perfect beers for winter months that are being featured during the festival.

“Targeting the avid bar and restaurant goer, this campaign is really a celebration of beer and about elevating the experience surrounding it”, said Christian Mathieu, Partner, Open. “Bier and food pairing is finding its place next to wine. People want their beer to do more than just quench their thirst”.

Open Partner Martin Beauvais adds, “We've been fortunate to have worked in beer accounts for most of our career. We like beer and we couldn't be more pleased that we got to this tagline, ‘Bier is Beautiful’. It's refreshing that we can claim such a grand thing - and Bier is a beautiful experience at Bier Markt, from the way they serve it to the way they pair it with food."

Open was awarded the Bier Markt account in October 2012 after in a RFP process with several advertising agencies.

“We are excited about this campaign and the new positioning,” said Grant Cobb, Senior Vice President, Brand Management Prime Restaurants. “ ‘Bier is Beautiful’ is a great platform for everything we do and will be used for all future promotions, including one planned for the spring and Oktoberfest.”

Credits:
Client: Bier Markt
Creative Agency: Open Creative Co., Toronto
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriter: Layton Wu
Art Director: Tyler McKissick
Project Lead: Anne Ngo
Photography: Vince Noguchi & Rob Fiocca
Retoucher: Dwain Jones
via: Glossy

"Keep the Merry! Dump the Myth" Controversial Billboard In Times Square

The New Jersey American Atheists proudly boasted about the launch of their controversial Winter Billboard Campaign in recently erected in New York's Times Square.

Atheists Share the True Meaning of the Holidays with Times Square Billboard

Cranford, NJ—American Atheists’ latest billboard, located in the heart of New York City, is set to launch on December 11, 2012. Strategically positioned in Times Square (across from the M&M store), the billboard will display images of Santa and Jesus with the message, “Keep the merry! Dump the myth!”

David Silverman, President of American Atheists stated, “We know that a large population of ‘Christians’ are actually atheists who feel trapped in their family's religion. If you know god is a myth, you do not have to lie and call yourself 'Christian' in order to have a festive holiday season. You can be merry without the myth, and indeed, you should.”

Mr. Silverman continued, “We encourage people to be honest with themselves and their families this year. If you don't believe in god, tell your family—honesty is the greatest gift, and they deserve it.”

Teresa MacBain, Communications Director and a former pastor stated, “The true beauty of the season—family, friends, and love—have nothing to do with the gods of yesteryear. Indeed, the season is far more enjoyable without the religious baggage of guilt and judgmentalism. Dump the myth and have a happy holiday season.”

The billboard will remain in Times Square from December 11 through January 10, 2013.

The ad is the latest in holiday-themed billboards put up by the group every year. In 2011, American Atheists posted a variety of ads as part of a “Myth” campaign in three states with images of Santa, Jesus, Greek god Poseidon, and the Devil with the phrase, “37 million Americans know MYTHS when they see one.”

The Catholic League has battled it out with Silverman's group in the past, even posting opposing signs on each end of the Lincoln Tunnel in 2010. But Catholic League spokesman Bill Donohue said Silverman went too far this year.

"This year it's different," he said. "This is vile. When you depict Jesus on the cross with a crown of thorns, this is exploitative. We as Christians never harass, intimidate or insult atheists. But they can't seem to say, 'We simply disagree with you.' They have to insult us."

via: Fox News

A Miele Vacuum Billboard Tunnel That Wasn't Really There

A Billboard went up to promote a Miele vacuum, but the billboard was nonexistent.

The task was to promote the “monster suction” of the extra powerful Miele S8 vacuum cleaner. They created an online video that shows how the machine can vacuum absolutely everything.

A well-known tunnel in Slovakia was turned into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.



Credits:
Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia
Creative Director: Boris Prexta, Vlado Slivka
Copywriter: Juraj Stehlik
Art Director: Peter Bruško
via: Ibelieveinadv.

Racy CougarLife Billboard is Sure To Cause Some Trouble

This new billboard popped up on Sunset Boulevard today for CougarLife, we'll just back and enjoy the fallout from all the Mother F$%#kers.

via LAWeekly by By Dennis Romero

We're not sure what's scarier, the new billboard above Sunset Boulevard that declares "CougarLife.com for MOTHER F***ERS" or the fact that there is actually a site for such classy MILF-chasers and granny-philes.

Okay, they're not all grandmothers. The recommended starting age for a cougar-dating search on the site is 35.

Feel sleazy? Just wait, because CougarLife claims that ...the Sunset Strip in West Hollywood, home of said tasteful billboard, is the epicenter of American cougardom.

Cindy Rocker, the site's "head of cougar relations" (really), claims the 90069 zip code (hair city USA) has the most cougars per capita of any other zip code.

It's like the Def Leppard groupies moved there in 1985 and never left, yeah?

Anyway, this is supposed to be about that startlingly shocking billboard. A publicist says it's "controversial" and that it's "turning heads."

Sure.

Who are these bottom-feeding, cougar-hungry people anyway? Oh yeah, men.