Michael Bolton Sings To Trees In A Secret Orchard - Starburst

We found Michael Bolton, he's been in a secret orchard serenading the trees that makes the fruit that goes into Starburst so juicy. You see Mr. Boltons voice is so smooth that it creates the juiciest flavors in the world, there is actually a term for what he does: Boltonizing.

Not buying that one are you, would you believe it's the tears of a dragon that makes Starburst so juicy?

OK, would you believe it's a top secret mathematical formula called the Juicedratic Equation?

Credits:
Creative Ad Agency: DDB, Chicago
Director: Andy McLeod
Producer: Matt Green
Chief Creative Officer: Ewan Paterson
Creative Director: Chuck Rachford
Associate Creative Director, Art Director: Alex Zamiar
Associate Creative Director, Copywriter: Jonathan Richman
Executive Producer: Will St. Clair
Senior Account Director: Kate Christiansen
Production Company: Rattling Stick