Showing posts with label Microsoft. Show all posts
Showing posts with label Microsoft. Show all posts

The Embarrassing iPhone-Bashing Video That Microsoft Doesn't Want You To See

15 Sept 2013



The Embarrassing iPhone-Bashing Video That Microsoft Doesn't Want You To See
[Story by: Jay Yarow, Business Insider] Sometimes it's best to just keep your mouth shut.

Microsoft posted a video that makes fun of the iPhone 5S and the iPhone 5C. It has two people as stand-ins to represent Tim Cook and Jony Ive while two people pretending to be Apple employees pitch the new phones.

This video should have never been released.

Microsoft is getting clobbered by the iPhone. And we don't just mean its smartphone business is losing to the iPhone — we mean the whole company is getting clobbered.

The iPhone led to the iPad, which has caused consumer PC sales to collapse. As PC sales fall, Microsoft's Windows revenue is falling. This is bad news for the whole company and is likely a big part of the reason CEO Steve Ballmer is leaving.

The iPhone alone is a bigger business than Microsoft.

Don't forget, Steve Ballmer laughed at the iPhone when it was released. He's since learned to stop laughing at it. Apparently the rest of the company hasn't learned.

Instead of mocking Apple and its iPhone, Microsoft should show some humility, put its head down and get to work making a better product.

Update: Microsoft must not have liked the ad all that much, either. It yanked the video and sent us this statement:

"The video was intended to be a light-hearted poke at our friends from Cupertino. But it was off the mark, and we've decided to pull it down." – Microsoft spokesperson

Windows 8 - Less Talking More Doing

24 May 2013



Siri does all the talking in Microsoft's latest Apple bashing spot for it's Windows 8 tablet. Apple's voice assistant apologies for not being able to run certain programs and perform functions..."I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." Let's hope we've seen the last of the attack ads from Microsoft for a while.

Credits:
Creative Ad Agency: Crispin Porter + Bogusky

Things Kids Say - Windows Phone UK Advert

21 May 2013



Kids say the funniest things. For those tricky moments, there's Kid's Corner, only on Windows Phone. Now you can hand over your phone without fear, because Kid's Corner gives your little ones access only to the apps, games, videos and music you choose for them, so you can relax and let them play, knowing little fingers can't get into your address book, apps

Credits:
Ad Agency: Jam, London, UK
Creative Director: Wayne Deakin
Creatives: Luke Norton, Drew Wolf
Agency Producer: Veronica Saez
Copywriter: Luke Norton
Production Company: Agile Films

Microsoft Calls On Pete Rose In Newest Ad

11 May 2013



Microsoft claims Google Docs isn't worth the gamble in their latest ad starring disgraced baseball great Pete Rose and funny man actor Rob Schneider.

Microsoft Office 365 "Work From Here" Campaign Takes Over UK Train Stations

2 Apr 2013


Creative ad agency Wunderman has created one of the UK’s biggest ever train station takeovers as part of a new integrated campaign for Microsoft Office 365, across Euston, St Pancras, Glasgow, Paddington, Edinburgh, Manchester and Canary Wharf.

The "Work From Here" campaign is on a vast scale, incorporating a wide range of media book by UM London, including every digital display in the stations, lawn art, benches with built-in Wi-Fi, paper cups and sandwich bags, traditional outdoor, and special ambient placements on ticket gates, poles, and the tables of several trains.




Remarkably, the work involves over 300 bespoke executions as each one is tailored to suit every media placement, with no digital display, billboard, lawn, table or bench using the same creative.

The creative brings humour and personality through references to local vernacular and landmarks in vicinity of the media such as cafés, exits, waiting areas, or timetable boards, to demonstrate the ability to seamlessly work on the go from any location with Microsoft Office 365.

The campaign, which launches this week, also introduces a medium that has never been used before – train tables. Wunderman will be the first ever agency to pioneer this new medium across three rail services, on the Stanstead Express and Greater Anglia and Southern railway lines. With free Wi-Fi and tables labelled as 'Boardoom One' or 'Conference Room', commuters could trial Office 365 while hurtling across the country.

New Ad For Outlook "Get Going" Is Awesome If You Are Building Your Own HoverCraft

20 Feb 2013



Credits:
Agency: Deutsch, New York
Partner, Chief Creative Officer: Greg DiNoto
Group Creative Director: Paul Kekalos
Associate Creative Directors: Luke Hughett, Sean Lee
Senior Copywriter: Lee Tone
Interactive Art Director: Roxy Feldman
Senior Vice President, Director of Broadcast Production: Joe Calabrese
Senior Producer: Jenny Hile
Client: Microsoft
Senior Director, Product Management, Marketing: Dharmesh Mehta
Production Company: Anonymous Content
Director: Malcolm Venville
Director of Photography: Paul Cameron
Executive Producer: Eric Stern
Line Producer: John Benet
Assistant Director: Bob Wagner
Editorial: PS 260
Editors: J.J. Lask, Maury Loeb
Assistant Editors): Colin Edelman, Matt Posey
Senior Producer: Laura Patterson
Executive Producer: Zarina Mak
Color Correction Facility: Nice Shoes
Colorist: Chris Ryan
Online Facility: Absolute Post
Online Editor: Morgane Furio
Visual Effects Company: 8VFX
Musician: Macklemore
Song: "Can't Hold Us"
Music, Licensed Music Tracks:
Composers: Ben Haggerty, Ryan Lewis
Author (Lyrics): Ben Haggerty
Producer: Ryan Lewis
Audio Post Company: Sound Lounge

Andy Samberg In Newest Microsoft Windows Phone Commercial

17 Dec 2012



Comedian Andy Samberg is the newest celebrity to star in a Microsoft Windows Phone ad. The spot, "Meet Andy" is Samberg telling us how he loves the cinema as the funny shots a film from his living that stars his feet.

It's easy to see how much Andy Samberg loves movies when you look at his Windows Phone. The live tiles he's pinned to his start screen make it easy for him to write scripts, make a soundtrack or find the latest movies playing in theaters.

The 90's Are Back In Stupid Hype Web Series - Let's Get Laid Promo Spot

6 Dec 2012



CWTV is bringing the 90's back with Stupid Hype, a hilarious live-action web series that screams 90's nostalgia.  In the 90's, hip hop was all about color, flash and funky fresh beats, from parachute pants to dope dance moves.

In the latest ad promoting the show, "Let's Get Laid" (no that isn't a typo) Stupid Hype chronicles the (mis)adventures of Hype, played by Hart of Dixie Star's  Wilson Bethel, who after a tragic breakdancing accident, becomes a rising rap star in 1990. The series features original music from Bethel and his super-producer brother Charlie Bethel, aka Chuck Wild, and is directed by Dugan O'Neal. Look for guests appearance from legendary hip hop icons Flavor Fav and even more Vanilla Ice-esque beats in coming episodes.


Stupid Hype is sponsored by Windows 8 and airs  on CWTV.com every Tuesdays. To watch full episodes of the web only series you can check it out here.

Credits:
Director: Dugan O'Neal
Executive Producers: Wilson Bethel & Danielle Hinde
Producers: Wilson Bethel, Courtney Davies & Dugan O'Neal
Associate Producer: Jon Huertas
Cinematography: David Myrick
Production Design: Kathrin Eder & Melissa Jusufi
Costume Design: Meredith Markworth-Pollack
Art Department: Jennifer Giron, Jeremy Jonathan White & Chloe Knapp
Production Sound Mixer: John W. Rampey
Sound Editor: Andrew Twite
Cast
Hype: Wilson Bethel
Tina: Rochelle Aytes

Microsoft Admits IE Internet Explorer Sucks In New Ad

29 Nov 2012



Microsoft launches another ad campaign today promoting Internet Explorer 10 with this new commercial entitled "Do You Know This Guy" along with a microsite The Browser You Love To Hate.


In other Microsoft ad spotting, check out their attack ad, Scroogled as Bing still tries to take on Google, see it HERE.

Microsoft Attacks Google In Another Sad Attempt With Scroogled Ad Campaign



Microsoft today launched a "Don’t Get Scroogled" ad campaign with a web video ad and a website asking people to share stories of bad Google search results. Sadly, this attack ad on Google will back fire, early results seem to be bad for Bing and Microsoft as most comments on their Facebook page and YouTube (ironically funny as the video is uploaded on said Scroogler owned YouTube) are favoring Google, looks like Microsoft Scroogled themselves again.

The website reads:
In the beginning, Google preached, “Don’t be evil“—but that changed on May 31, 2012. That’s when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads. In their under-the-radar announcement, Google admits they’ve now built “a purely commercial model” that delivers listings ranked by “bid price.” Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results.

The attack ad is too much, with comments like “Google > Bing… Attack ads just show how desperate they are for users” and “Bing is hopeless.. negative marketing will get you nowhere.” You can check out the Scroogled ad above and decide for yourself.

Abominable SnowMan Goes Speed Dating In New Windows Phone Ad

27 Nov 2012



See how the Abominable Snow Monster of the North Pole (he prefers Bumble) uses Live Tiles to get the information he wants on his new Windows Phone in this commercial, oh and he's big on speed dating.


Microsoft is pumping out a few Windows 8-powered SmartPhone TV ads featuring celebrities Gwen Stefani and Jessica Alba, all part of the Microsoft's "Meet the new Windows Phone, Reinvented Around You" ad campaign (spots below).





Microsoft Surface Takes on Apple iPad Leaked TV Ad

7 Nov 2012



In another parody/spoof ad that can be filed under better than the real ads, comes this commercial created by Cinesaurus entitled Surface vs. iPad. The parody spot is obviously favoring heavily on Microsoft's side as the Surface tablet gives the iPad a good old beating techy style.


Credits:
Produced by: Cinesaurus
Edited and VFX by: Steven Hudson
Filmed and Music arranged by: David Zimmermann
Concept by: Forest Gibson

Amex Sync on your Xbox 360 Live

5 Nov 2012



American Express moves into the gaming world with a co-branded experience with your Xbox Live console.

You can sync your eligible American Express® Card with your Xbox LIVE Gamertag on Xbox 360 for exclusive content, offers and more. You can also unlock special experiences and additional offers from American Express by reaching specific achievements in Halo 4.

Amex takes its Card Sync technology to Microsoft's Xbox LIVE's "Halo 4" where members can unlock content and for offers...Register...Sync...Unloock. More HERE.

Got Windows 8 Well Google Will Show You How To Get Your Google Back

26 Oct 2012



So today is the big Windows 8 official launch and Google was ready for it with a great video ad entitled "Get Your Google Back". Making the switch to Windows 8 but wondering how to get back some of your favorite Google products like Search or Chrome, not to worry Google's got it covered for you.

Want to make Windows 8 more familiar? It only takes a few minutes to put Google Search and Chrome on your Start page. http://www.GetYourGoogleBack.com

Yes, the song is a remake of the The Jackson 5 "I Want You Back". Thanks Google but we never left.





Microsoft Says "The World Is Ready" For Windows 8

25 Oct 2012



Microsoft believes the world is ready for Windows 8 as we see in this commercial, watch as the travelling road show prepares for tomorrows big launch of the operating system. From India to China and the USA people have been as long as two years for this day...


Around the world, people gather to experience and celebrate Windows 8 as it prepares to launch on 10.26.2012

"Movement" New Surface Commercial by Microsoft Is Actually Really Good

16 Oct 2012



Enjoy the new "Movement" premiere commercial for MICROSOFT SURFACE from Director Jon M. Chu (DS2DIO, G.I. Joe: Retaliation, The LXD, Step Up 3D) and cast of great dancers (full list below).

"From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with Surface."


The Surface tablet is set be released 10.26.12 and will run on Windows 8, the ad stars Daniel "Cloud" Campos and features some of the world's top dancers, they are:
Anderson, Corey
Andrews, Kendra
Azizian, Paulette
Boedekker, Stacy
Bonnevay, Marie
Brewton, Bianca
Brown, Jesse
Burns, Leon
Chapman, Lorenzo
Chynoweth, Jade
Clemmons, Vincent
Davis, Kylie
Exum, Kelli
Germar, Marko
Grahms, Daniel
Graves, Corey
Gutierrez, Jay
Guzman, Gabe De
Hoffman, Sky
Holt, Bailey
Hott, Julian
Inniss, Marc
Johnson, Josh
Kadish, Jake
Keller, Jessica
Kitama, Mayuko
Koumaev, Ivan
Lamkin, Brandy
Livingston, Emilie
Loftis, Will
Maas, Taylor
Markarian, Rachel
Medina, Marie
Monaco, Tony
Monnie, KC
Mour, Linda
Nairobi, Saidah
Nino, Ashlee
Prudich, Bill
Radomski, Kayla
Rodriguez, Ricardo
Rosado, Luis
Russell,Brittany Perry
Sandvig, Melissa
Scott, Christopher
Shaw, Brandon
Sherbman, David
Shibata, Tracy
Sims, Jamal
Smith, Chadd (Madd Chadd)
Spencer, Terrence
Stecklein, Tyne
Steffens, Timar
Stewart, Britt
Stewart, Nicholas
Tanaka, Bryan
Tanner, Jean
Thompson, Larsen
Todey, Kersten
Velez, Ivan (Flipz)
Washington, Tyrell
Williams, Brooklyn
Wilson, Dana
Wong, Alex
All Choreography by Christopher Scott and Jamal Sims.

Windows 8 Preview "Coming Soon" Commercial

15 Oct 2012



Windows 8 is coming soon, 10.26.1012 to be exact and with that is a great new ad for the latest edition of Microsoft Windows. The "Reimagined" commercial features the song "I Really Want You" and starts off with a blazing 10, 9, 8, 8, 8, count down to an explosively good commercial, no comment on the OS itself.


Credits:
Ad Agency: In House - Microsoft

Microsoft Dons A Shiny New Logo Design

23 Aug 2012



In advance of one of the most significant waves of product launches in Microsoft’s history, today they unveil a new logo.


It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning. via Microsoft's Blog


Microsoft Chief Marketing Officer Chris Capossela opens the Microsoft Store in Boston, which dons the company's new logo, on Aug. 23, 2012.

Microsoft Surface Video A Viral Success

9 Jul 2012



A tablet that's a unique expression of entertainment and creativity.
A tablet that works and plays the way you want.
A new type of computing. Surface....

Surface, Microsoft's first promo video created by 22 year old Caleb Slain, a relative unknown in the ad world, might just have Microsoft snubbing their major ad agency partners: Crispin Porter & Bogusky, Deutsch or Razorfish, again in the future after the success of the video (6 million+ views to date).

Caleb Slain said, "I've had no direct contact within the agencies at all, ours was originally supposed to be a product showcase by myself and Keith Rivers." Rivers produced the video.

"We just wanted to make the most awesome, badass video possible, so that when we gave it back to Microsoft they would either love it or we would never work for them again."

Keith Rivers / keithrivers.com
Caleb Slain / Facebook
Not bad for a video that was originally created just to show people in the trade how the product looks.
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