Hanes Soften the Blow presents "Soften the Impact"

Meet Al Lenderson and let's see if a huge target made out of Hanes ComfortBlend® t-shirts soften the blow of antiques launched from a medieval catapult?

Credits:
Advertising Agency: 360i, USA
Chief Creative Officer: Adam Kerj
Creative Director: Aaron Mosher
Creative Director: David Yankelewitz
Copywriter: Nick Panayotopoulos
Art Director: Roberto Salas
Account Director: Tiffany Curry
Account Manager: Kelly Huibregtse
Strategy Director: Shankar Gupta
Strategist: Scott Sparks
Technical Director: Layne Harris
Production Company: B-Reel
Director: Jens Sjogren
Executive Producers: Pelle Nilsson, Susan Rued Anderson
Producer: Lawrence Lewis
Director of Photography: Jordan Levy
Production Designer: Jason Fijal
Sound Design: Tom Rogers at Atomix
Color/Conform: Shinya Sato
Editor: Zoe Mougin
Editorial Company: Cosmo Street
Original Music: MassiveMusic
Executive Producer: Keith Haluska
Producer: Courtney Jenkins
Creative Director: Elijah B. Torn