PSA - Centre de Prévention du Suicide

Publicis creates a new campaign for "Centre du prevention Suicide", the belgian suicide prevention line.
It's an interactive campaign with pre roll ads that are playing on the insight that every viewer has the reflex to skip fast. The campaign has a double challenge: awareness for those who skip, recruitment for those who take the time to listen.

Credits:
Client: Centre du Prévention de Suicide
Ad Agency: Publicis, Brussels
Executive Creative Director : Paul Servaes
Copywriter : Kwint De Meyer
Art Director : Daniel Vanden Broucke
Agency Producer : Marc Van Buggenhout
Account Supervisor : Francis Lippens
Account Manager : Julie Oostvogels / Sabrina Schuller
Planner : Hugues Vanden Steen
Strategic Planner: Annemie Goegebeur
Production Company : Caviar
Producer : Kato Maes / Thomas Hofman / Lynn Bernaerts
Director : Frank Devos
DOP : Dimitri Karakaktsanis
Sound Design/arrangement : Sonicville