Keep Oakland Beautiful - Litter is Bad

New pro bono work from Campbell Ewald (CE), the creative agency behind a new campaign for non-profit Keep Oakland Beautiful called “Litter is Bad.”

Although parts of Oakland are undergoing re-gentrification, the city still suffers from a rampant litter problem. To further Keep Oakland Beautiful’s mission of creating and sustaining a beautiful, clean, green and litter-free city, the campaign shows just how bad litter can be. From cigarette butts that brag about dirtying up the sidewalks and harming dogs to an abandoned sofa looking forward to being set on fire by vandals, this new work personifies litter to emphasize the severity of the issue at hand.

Credits:
CE CREATIVE:
Chief Creative Officer: Mark Simon
Executive Creative Director: Jim DiPiazza
Associate Creative Director/Copy: Becca Loose
Associate Creative Director/Art Direction: Vanessa Witter
Art Director: Meggie McArthur
Interactive Designer: Eric Dominguez
Flash Desiger: Gonzalo Enriquez

CE ACCOUNT:
Managing Director: Angela Zepeda
Senior Account Supervisor: Matt Clark

CE MEDIA:
Director Media Planning: Karen Campbell
Associate Director Media Planning: Jennifer Accad
Senior Media Planner: Jon Perez
Assistant Interactive Media Planner: Tara Hana
Director Local Media Buying: Linda Southern
Associate Director of Local Media Buying: Allison Jones

CE SOCIAL:
Director of Digital Operations: James Sanders
Social Media Manager: Stacey Vick
Senior Community Manager: Jennifer Murphy

CE PRODUCTION:
Executive Producer: John Haggerty
Assistant Producer: Chris Robertson
Senior Production Artist: Renee O’Brien
Retouching Supervisor: Scott Kessler
Senior Art Buyer: Tat Luneva-Evenchik

CE PROJECT MANAGEMENT:
Senior Digital Project Manager: Amy Ruud
Production Company: At Swim
Executive Producers: Tomas Krejci, Michael Appel
Director: Nicolas Iyer
Producer: Theresa Martin
Director of Photography: Thomas Lembcke
Editorial Company: Big Block
Executive Producer: Leslie Sorrentino
Producer: Lauren Thorne
Lead Flame Artist: Brian Shneider
Audio Mixing: The LA Studios
General Manager: Jane Curry
Mixer: David Guerrero

Sound Design: Yessian
Sound Designer: Jeff Dittenber
Head of Production: Michael Yessian
Chief Creative Officer: Brian Yessian
Retouching: Joe Notaro / Hand Digital
Printing: Darrin Day / Circle Graphics
Media:
Jill Schuster & Lindsay Warners / OAG
Clear Channel OOH
Chrystal Sisco / Comcast
Dion Carrancho / NCC Media
Jill Kregel / RocketFuel
Erin Seramur / RadiumOne