Lucky Charms Mash Up

The new Lucky Charms Mash-Up spot features animation created by Chicago-based Calabash Animation who have been animating Lucky Charms, and other General Mills cereal brands, for more than two decades.

The spot actually began its journey to primetime as a viral video that broke in March around St. Patrick's Day where it was viewed nearly a million times online. Based on that success PatMan Studios and Saatchi & Saatchi turned it into the :15 airing this week during TV's biggest shows.

Creative Credits:
Client: General Mills
Project: Lucky Charms mash-up (:15)
Production Company: PatMan Studios, New York
Creative Directors: Pat Giles & Manny Galan
Agency: Saatchi & Saatchi, New York
Producer: John Catapano
Art Director: Justin Roth
Copy Writer: Adam Kline
Animation: Calabash Animation, Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry
Music: Endless Noise, New York
Composer/Mix: Jeff Elmassian
Producer: Mary Catherine Finney