Snapple Half 'n Half: Top Secret

The deliciously wacky Snapple spots “Top Secret” and “Win Nothing” are a tall glass of refreshment with just the right twist. The first offers a rare glimpse at the secret behind the precision blend of tea & lemonade in Snapple’s half and half; while “Win Nothing” is a celebration of winning nothing (i.e. no bills). The spots found an editing soul mate in Cut+Run’s Frank Effron. Known for comedic timing (in edit and beyond), Effron enjoyed a close collaboration with the agency creative team from Deutsch and Moxie directors Frank Todaro & Tim Skousen.

Credits:
Advertising Agency: Deutsch
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
ACD, Copywriter: Ryan Lehr
ACD, Art Director: Erick Mangali
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Lisa Johnson
Producer: Alison McMahon
Music Supervisor: Dave Rocco

Production Company
Moxie Pictures
Director: Frank Todaro (Top Secret)
Director: Tim Skousen (Celebration)
Executive Producer: Robert Fernandez
Executive Producer: Karol Zeno
Executive Producer: Roger Zorovich
Producer: Laura Heflin
Director of Photography: Eric Schmidt

Editorial Company
Cut & Run
Editor: Frank Effron
Assistant Editor: Heather Bartholomae
Managing Director: Michelle Burke
EP: Carr Schilling