98% Human - PETA and BBDO - PSA for the Great Apes

21 May 2013



Oscar winner Adrien Brody narrates a powerful new video that sheds light onto the turmoil faced by great apes used by the entertainment industry for Peta's latest ad campaign.

A behind-the-scenes look at '98% Human', the powerful video created by BBDO that sheds light onto the turmoil faced by great apes used by the entertainment industry.

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