One Direction has released a 60-second ad to promote their new fragrance "Our Moment"...enjoy kids.
The commercial, created by Cake, was posted on to the group’s Vevo channel initially and will be rolled out in cinemas and on social media channels. It shows the band members playing with the ingredients that make up the scent and gently mocks the serious advertising that traditionally accompanies fragrances.
Credits:
Music: "My Favourite Things" performed by Diana Vickers
Creative Ad Agency: Cake
Creative director: Mark Whelan
Director: Vaughan Arnell
Production company: Stink
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