The SEAT Taxi Fare

Using one of their latest features, automaker Seat Germany saved taxi passengers money every time the driver used the brakes. The “Brake Energy Recovery System” is one of Seat’s most innovative technologies. It collects energy usually lost when a car brakes and then uses this energy when it accelerates again. So instead of being wasted, this energy creates significant fuel savings.

In order to promote this technology the agency Grey Worldwide Düsseldorf created “The Seat Taxi Fare”. The “Brake Energy Recovery System” was connected to the taximeter of the Seat Alhambra so every time the driver used the brakes the taximeter would run backwards.

Cameras were hidden inside the car and random people were picked up around Düsseldorf, Germany. The stunt shows once more how Seat is all about Enjoyneering.

Credits
Creative Ad Agency: GREY, Düsseldorf
Chief Creative Officer: Roland Vanoni
Executive Creative Director: Mark Hendy, Neil Elliot
Copywriter: Fabio Montero
Art Director: John-John Skoog
Kundenberatung: Sven Schiefer, Linda Koenen.
Producer: Anne Palesch
Production Company: Parasol Island