The spot, edited by Cut+Run’s Gary Knight for agency JWT and Hungry Man director Robert Nylund, is a smile-inducing anthem that calls for people everywhere to “bake the world a better place.”
Wonderful moments, from slightly uncomfortable to spontaneous and celebratory, are elevated with the simple act of baking and sharing. As the voice-over orates: “You can heal a broken heart with a Bundt cake, bridge a divide with a fresh-baked brownie” and encourages everyone to “take a break from Facebook and crack open a cook book.” Delicious advice, indeed.
Credits:
Client: Nestle Toll House
Advertising Agency: JWT
Creative Director: Jill Applebaum
Producer: Chris Klein
Music Producer: Paul Greco
Art Director: Randy Freeman
Copywriter: Garth Horn
Production Company: Hungry Man
Director: Robert Nylund
Executive Producer: Kevin Byrne, Dan Duffy and Mino Jarjoura
Producer: Brian Quinlan
Editorial Company: Cut + Run
Editor: Gary Knight
Executive Producer: Rana Martin
Producer: Ellese Jobin
Assistant Editor: Jason Sager
Color Correct: The Mill
Colorist: Damien Van Der Cruyssen
Conform/Online Facility: Cut + Run
Online Editor: Joseph Grosso
Audio Post: JWTwo
Mixer: Andy Green
Music Production Company: Human
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