Toyota and Saatchi & Saatchi EMEA have launched a new brand film "We Are Hybrid", celebrating Toyota Hybrid's 5 million unit sales success and the happiness effect the engineering has on drivers.
The film made it's debut at the Frankfurt Motor Show and is directed by hot shot UK collective "Bullion". The film is a dynamic edit of different people, objects and places that, when paired together, form different kinds of smiles. Hundreds of images were filmed over 4 days across the UK to bring this bright optical experience to life. Combined with typography, punchy messages and positive music, the film aims to convey the feeling of a Toyota Hybrid driver.
Credits:
Creative Ad Agency: Saatchi & Saatchi EMEA
Jason Romeyko: Creative Director Toyota
Adrian Caddy: Creative Partner
William John: Senior Copywriter
Adrian Ruiz-Mediavilla: Art Director
Paul McHugh: AE
Greg Hemes: Producer
Production Company: Bullion Productions
Directors: James Paul Willis, Ross McDowell, Jack Newman
DOP: Jack Newman
Post: Finish TV
Music: Skyrmish
Editor: Dave Graham
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