Are you ready for Poptopia? The new Deutsch LA created mobile game built for Pop Secret as part of their Pop Secret Labs series of digital experiments.
What is it?
Popcorn is fun, so Pop Secret made a mobile game out of it. Poptopia is a strange and delicious land where popcorn kernels dream of being perfectly popped and fed to The Almighty Mouth God.
During the game, popcorn kernels fly across the screen and begin to change color indicating the perfect time to pop them. Earn points by tapping the kernels perfectly and feeding The Almighty Mouth God. If you take too long, the kernels burn and the Mouth gets upset. Don’t forget to look for special power ups that will help you along the way.
Where can I get it?
Poptopia is free to download on the iPhone App Store. If you have an iPhone 4S, iPhone 5, or iPod touch 5th generation running on iOS 6+, you can download the game by visiting popsecret.com/poptopia or by searching “Poptopia by Pop Secret” on the App Store.
What? It’s also good for the community?
In addition to the fun, you can also play Poptopia to help your school. From September 3 through September 30, 2013, play Poptopia to earn Labels for Education® points for your school. Schools registered by July 8th, 2013 are eligible. The top three schools with the highest game scores will share a pool of 5 million Labels for Education points, courtesy of Pop Secret. Winning schools can earn points to redeem merchandise that includes a minivan, flat screen TVs, computers, tablets, musical instruments, and other school supplies. Once you open the app, you can play for your school or just for fun. If you want to play for a school, find yours by using the search tool and select it. Then, pop away!
Credits:
Creative Ad Agency: Deutsch LA
Creative Credits and Titles:
Group Creative Director: Jason Elm
Digital Executive Creative Director: Mathias Appelblad
Creative Directors: Cliff Leicht and David DeRoma
Digital Strategist: Charlotte Myerberg
Digital Design Director: Pelun Chen
Digital Designer: Laura Carpenter
Designer: Caroline Kim
Motion Design Director: Christian Johansson
Copywriter: Kevin Martin
Group User Experience Director: Shaun Rance
User Experience Director: Arshad Samplewala
Experience Designer: Jin An
Executive Creative Technology Director: Trevor O’Brien
Creative Technology Director: Brian Jeremy
Creative Technology Director: Martin Legoweicki
Director of Integrated Production: Vic Palumbo
Director of Digital Production: Pam Scheideler
Executive Digital Producer: Nathan Pitzel
Senior Digital Producer: Tony Joo
QA Manager: Chris Suchy
Junior QA Tester: Tito Goldstein
Production Company: Unit9, London, UK
Music: The Hit House, Los Angeles, CA
Additional Deutsch Credits:
Mike Sheldon, CEO
Winston Binch, Chief Digital Officer
Amy Lum, Senior Concept Producer
Account Management Credits:
Group Account Director: Alex Schneider
Account Director: Mark Yee
Senior Account Executive: Lisa Wong
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