Press: As a proud supporter of TEDxToronto, Cundari has produced a video entitled The Chalkboard.
To demonstrate how a great idea can have a lasting impact, Cundari decided to document the story of how a Torontonian changed his neighbourhood with one simple gesture. Ayden Byle, upon moving into Toronto’s Cedarvale area, began writing daily messages on a chalkboard that he displayed in his front window. Soon after, cars slowed down in front of his house, parents walking their kids to school stopped to look, and just about everyone else made an effort to see Byle’s daily messages. The impact was clear by the reactions and responses of the neighbours.
“This video, put together by Cundari, showcases the commitment of TEDxToronto sponsors sharing ideas worth spreading,” said Melody Khodaverdian, Director of Partnerships for TEDxToronto. “Our conference each year is about bringing a story, a new way of thinking, to our audience, and this video captures that.”
The 5th annual TEDxToronto conference is taking place on September 26th at the Royal Conservatory of Music in Toronto and it will feature speakers and performances rooted in the theme “The Choices We Make.” For more information on the conference, visit TEDxToronto.com.
“From the position of the alignment of philosophies there couldn’t be a better fit for us,” said Andrew Simon, Chief Creative Officer at Cundari. “Supporting the notion of sharing ideas that can create change and encourage innovation is something we at Cundari strive for every day and to be a supporter of TEDxToronto, an organization who’s focus is just that, well, it’s pretty fantastic.”
Cundari worked with Toronto-based BizMedia digital video agency to produce The Chalkboard.
Video Credits:
Creative Advertising Agency: Cundari, Toronto
Chief Creative Officer - Andrew Simon
Writers - Cory Eisentraut, Andrew Simon
Art Director - Mike Sipley
Account Management - Adrian Capobianco, C-A Granatstein, Andrea Sampson
Production Company: Biz Media
Director: Justin Brennon Smith
Producer: Jonny Pottins
Director of Photography: Barry Cheong
Editor: Filip Diarra
Titles/Colour: Andrew Cariboni
Make Up: Christina Rufino
PA: Richard Bacsa
Location Sound/ Post Sound/ Music: Toronto Sound
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