Tennis Canada - Let's Make Tennis Matter

Tennis Canada launch a national public service ad campaign promoting tennis participation for children across the country and the “Let’s Make Tennis Matter for Kids” fundraising initiative. The campaign includes three ads that highlight the fact that maybe, just maybe not every kid in Canada wants to play hockey and to give tennis a shot. Above, "Goaltending" and below "Penalty Box".

“We know that hockey in Canada is like a religion,” said Michael S. Downey, president and CEO, Tennis Canada. “But the truth of the matter is that not all kids are interested in lacing up their skates and hitting the ice for the first time. We want to ensure our sport is an option for those kids and their parents by increasing awareness and accessibility to Kids Tennis. This campaign and the resulting money raised will help us in achieving our mission of growing the sport of tennis across Canada.”

The campaign is the work of Toronto based Bensimon Byrne, Canada's largest independent agency. That sounds so good considering the recent mega Publicis/Omnicom merger.



Credits:
Creative Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Joseph Bonnici
Associate Creative Director / Art Director: Dan Strasser
Associate Creative Director/ Copywriter: David Mueller
Account Director: Mark Hewitt
Producers: Christine Pacheco, Michelle Pilling
French Producer: Claudia Theriault
Film Production: OPC
Director: Chris Woods
Executive Producer: Harland Weiss
Editing: Married to Giants
Editor: Graham Chisolm
Audio: Pirate
Director: Vanya Drakul
Transfer: Alter Ego
Online: Alter Edo
Online Editor: Darren Archim

Via: The Toronto Egotist