Sport Chek - Meaghan Mikkelson Mother's Day Ad

Sport Chek Mother's Day commercial shot in Toronto at the MasterCard Centre for Hockey Excellence and the CrossFit Colosseum. This commercial features Hockey Canada's Meaghan Mikkelson as she shows us what it takes to be an Olympic athlete.
Meaghan's mother Betsy shares unscripted words of encouragement over the video; similar to those she gave Meaghan as a child.

Credits:
Creative Advertising Agency: Sid Lee, Canada
Directed by Tom Tagholm