Honda Taps into Millennial Mindset with 'Best Yourself' Civic Campaign Featuring Nick Cannon
14 Aug 2013
'Best Yourself' celebrates diversity and independent millennial spirit. Honda has teamed up with America’s Got Talent host Nick Cannon to inspire millennials to “Best Themselves” in a new campaign for the redesigned Civic.
Created in collaboration with the Los Angeles agencies Quantasy and Muse Communications, the long form video and social campaign launched this week, the 60-second TV spot aired during America’s Got Talent this past Sunday.
Honda has also started Project Drive-In - America's drive-in theaters are vanishing.
By the end of the year, movie studios will stop distributing 35mm film. The costly $75,000+ switch to digital projection is threatening drive-ins across the country. To help preserve this treasured American icon, Honda has started a national fund for contributions and is donating 5 digital projectors to the cause. Your votes decide where they go. Visit http://ProjectDriveIn.com to help #SaveTheDriveIn.
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