Sport Chek gets Back To Hockey with a new Sid Lee Created Sidney Crosby Ad

Sport Chek get's us back into the hockey spirit early this summer with this great new Sid Lee created spot featuring Pittsburgh Penguins superstar Sidney Crosby. The 30-second ad features a group of young hockey players from Halifax (Crosby's hometown) all sporting Sport Chek's SC87 line of gear as they imitate Crosby in street hockey and amateur games.

“Every hockey player imagines being the star in the middle of an important game,” Sid Lee's executive creative director, Dave Roberts said in a press release, “In Canada, being a star means playing like Crosby. For us, this spot speaks to how much Canadians love the game and how much Canadians love Crosby.”

via: