When Smartphone Technology and Fashion Collide - Xperia Z Versus Fashion Film

Whitelodge's latest collaboration with Christopher Raeburn featuring his fresh-from-the-catwalk SS14 Menswear collection. Conceived and directed by Ryan Hopkinson, this one of a kind fashion film fuses technology with style to deliver a striking presentation of Christopher's collection shot in bullet time using the Sony Xperia Z smartphone.

Filmed over three days, the piece fuses moving image and stills art directed by Ryan to give a 360 degree spiral view of colour explosions, with each look bursting away from the model to reveal yet another layer to Christopher's collection.

100 Xperia Z smartphones mounted on a one-off spiral rig, set up to capture every angle of an explosive fashion collaboration that pushes fashion and technology to new limits.

'Xperia Z Versus Fashion' captures every angle of three explosive transitions that model Sera underwent, while wearing four pieces of fashion designer Christopher Raeburn's recent collection for London Fashion Week.

Delve into the behind the scenes film to see exactly how the look was achieved...


Credits:
Creative Advertising Agency: Whitelodge, USA