New McDonald's "Little Farmers" TV Advert

12 Aug 2013



McDonald's currently works with over 17,500 British and Irish farms to source all its whole cuts of beef, all its pork products, all bottled organic milk and all free-range eggs. Here we see a group of children happily playing with their toy farmyard to highlight each ingredient's story.

Credits:
Creative agency: Leo Burnett
Copywriter: Graham Lakeland
Art director: Richard Robinson
Planner (creative agency): Sarah Sandford
Media agency: OMD UK
Planner (media agency): Grace Cowey
Production company: Rattling Stick
Director: Sara Dunlop
Editor: Bill Smedley at Work Post
Post-production: The Moving Picture Company
Audio post-production: Wave Studios
Music: John Altman & Jeff Wayne Music

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