The hamsters are back! Kia’s new ad for the all-new 2014 Soul is officially launching this Sunday at the MTV Video Music Awards. Titled “Totally Transformed,” the campaign is centered around a 60-second spot set to the new single, “Applause,” from Lady Gaga. The spot will air following Lady Gaga’s first-ever live performance of “Applause.”
In the spot, both the Soul and its formerly frumpy hamster mascots undergo a transformation. Mirroring the newfound refinement of the all-new Soul, the hamsters shed their furry folds and baggy clothes to become lean, mean head-turning machines.
Credits:
Creative Ad Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
CD/Copywriter: Gary DuToit
CD/Art Director: Eron Broughton
ACD/Copywriter: Greg Buri
ACD/Art Director: Basil Cowieson
ACD/Art Director: Kriss Grove
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Account Supervisor: Nancy Ramirez
Account Executive: Kammie Dons
Associate Strategic Planning Director: Steven Garcia
Sr. Planner: Armando Potter
Production Company: @radical.media
Director: Colin Jeffery
Executive Producer: Frank Scherma
Producer: Kathy Rhodes
Director of Photography: Toby Irwin
Production Designer: Brock Houghton
Wardrobe Stylist: Christina Blackaller
Special EFX: Legacy Effects
Editorial: Rock Paper Scissors
Editor: Angus Wall
Executive Producer: CL Weaver
Producer: Toby Louie
Assistant Editor: Austyn Daines
Post Production: MPC
VFX Supervisor/ 3-D Lead: Andy Boyd
Compositing Supervisor: Jake Montgomery
Animation Lead: Stew Burris
Animator/Rigger: Ian Wilson
Animator: Jean-Dominique Fievet
Lighter: William Schilthuis
Lighter: Shaun Comly
Texture: Hayley O’Neil
Modeler: Aaron Hamman
3-D FX: Charles Trippe
Tracking: Mike Wynd
Compositor: Clement
Compositor: Jason Heinz
Compositor: Brendan Smith
Smoke Artist: Mark Holden
Telecine: Mark Gethin
Executive Producer: Asher Edwards
VFX Producer: Nicole Fina
Record Label: Interscope Records
Artist: Lady Gaga
Sound Design: Hammers Project
Sound Designer: Johannes Hammers
Music Editing: Massive Music
Audio Mix: Margarita Mix
Mixer: Nathan Dubin
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