Robot Liberates Himself From The Norm In Infiniti's New Factory of Life Ad

The "Factory of Life" is the newest ad for the Infiniti Q50, apparently luxury never felt so liberating. The TBWA\CHIAT\DAY created spot is set in what appears to be a secret human robot assembly facility, as one of the robot nears the end of the assembly line, a group of car keys appear with the majority of them being for BMW and Mercedes-Benz. But our star robot liberates himself from the rest and chooses the sole Infiniti key to a Q50.


Credits:
Advertising Agency: TBWA\CHIAT\DAY, USA
Global Creative President: Rob Schwartz
Chief Creative Officer: John Norman
Creative Director: Nick Hine
Senior Copywriter: Avi Klein
Senior Art Director: Andrew Reizuch
Executive Director of Integrated Production: Richard O'Neill
Senior Producer: David Hoogenakker
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Robin Rossi
Business Affairs Manager: Joyce Pierce
Planning Director: Ryan St. George
Account Planner: Carolyn Bishop
Group Account Director: Daniel Pardo
Management Supervisor: Bryan Reugebrink
Account Executive: Danielle Patipa
Traffic Manager: Jarim Lynn