Trocathlon is an event organised by Decathlon. At Trocathlon, people can sell their old sports equipment in order to buy brand new sports gear at Decathlon. The star of this ad is so excited about the whole deal he looks to be having some kind of orgasmic experience, this is the second spot created by the new creative agency &Rosàs appropriately entitled "oh my love".
The objective was to get the largest number of people possible wanting to renew their equipment. So the idea was to awaken in them the need to use something new, always within a sporting context.
Using brand new gear renews your desire to practice sport.
The greatest sport in the world is the first campaign by for Decathlon.
&Rosàs is the name of the new agency following the departure of Oriol Villar. An agency that maintains the same work team, the same space, the same principles, the same enthusiasm and, above all, the same trust of its long-time clients: Pepsico, Honda, Casa Tarradellas, Dewar’s, Angulas Aguinaga, Damm... as well as our new client: Decathlon.
The raison d’ètre of Decathlon is to make sport easier and more accessible for everyone, and therein is born the inspiration for the new campaign: The greatest sport in the world, a close-up and optimistic approach, where anyone can feel identified and, above all, proud of doing sport in their own way, without the pressure of having to be the best and excel themselves every day.
Because it is not just a case of perseverance, exertion or sacrifice... sport means being happy doing what you like best. And, at a time when increasing number of people are taking part in sport, Decathlon wants to continue to make it easy for anyone to enjoy it, by offering tailor-made material of excellent quality that is accessible for everyone.
The greatest sport in the world aims to stand hand in hand with all sportspeople (some 87% of Spaniards practice some kind of sporting activity). And also with the people who do sport beyond the victories, to disconnect from work and their worries, and who change the rules in order to continue enjoying it in their own way. Because the good thing about sport starts instantly, with the rush of air into your face as you pedal, as you immerse yourself in freezing water without noticing the cold, or as you laugh at your first fall when windsurfing.
Credits:
Creative Ad Agency: &Rosàs, Barcelona Spain
Advertiser/Client: Decathlon
Project: Trocathlon
Title: Oh my love
Creative Director: Tuning
Art director: Dani Zomeño and Clara Quintana
Copywriting: Tuning
Account Direction: Juan Badilla and Edu Rojo
Agency Producer: Iria Martínez
Production : Garage Films
Director: Augusto de Fraga
Producer: Xavi Doncel
DOP: Oscar Faura
Video Postproduction: Fake
Audio Postproduction: BSO
Music: Trafalgar 13
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