Texas Tourism Ads For TravelTex: Cowboys, Great Outdoors, Live Music

Directorz’ Jeff Bednarz Directs New Texas Tourism Campaign For Traveltex.com. A Travelers’ Passport To A Place So Diverse and Original It’s Like A Whole Other Country. As bold and unique as the state it promotes, the new Texas Tourism campaign directed by Jeff Bednarz for agency Slingshot, recently launched on cable networks nationwide. “Great Outdoors,” “Live Music” and “Cowboys” highlight just a few of the amazing adventures that await travelers in Texas, from majestic vistas, to music country – a place that inspires exceptional music in all genres. Each spot concludes with an invitation to discover more at the Texas Tourism passport to the region: www.traveltex.com.

Director Bednarz and his crew traveled throughout the state for 15 days to film a range of experiences, from natural wonders to those created by Texans. “The state of Texas is so vast and so diverse, and people are wonderfully intriguing wherever you go,” says Bednarz. “As we embarked on the project, I looked at Texas – my home – as a different land, and through this road trip we enjoyed, and captured, just some of the awe-inspiring discoveries that await travelers.” To find out more about Jeff Bednarz and Directorz, please visit www.directorz.net.

Credits:
Client: TEXAS TOURISM
Director of Texas Tourism: Brad Smyth
Deputy Director of Texas Tourism: Tim Fennell
Advertising Coordinator: Jenny Poon
Advertising Specialist: April Bear
Advertising Agency: SLINGSHOT
VP, Account Services: Tony Balmer
Group Account Director: Drew Holmgreen
Account Supervisor: Danielle Rector
Account Executive: Rachel Massey
ECD: Susan Levine
Art Director: Clay Coleman
Executive Producer: Ann Vorlicky
Production Company: Directorz
Director: Jeff Bednarz
DP: Mark Thomas
EP: John Gilliland
Editorial/Post: Lucky Post
Editor: Marc Chartrand
Sound Design: Scottie Richardson