C.J. Wilson & Josh Hamilton Star In New Commercial for Head & Shoulders With Old Spice

29 Mar 2013


Head & Shoulders Dandruff Shampoo with Old Spice launches the “Season of the Whiff” ad campaign with two new commercials featuring Anaheim Angels pitcher C.J. Wilson and his teammate Josh Hamilton. The "Catch" and "Microphone" ads were set in Cincinnati's Great American Ball Park where the Angels meet with the Reds in the first inter-league opening day matchup.


“They're funnier and more surreal than last year's Joe Mauer work, more like Head & Shoulders ads featuring Pittsburgh Steelers linebacker Troy Polamalu during NFL season—or Wieden & Kennedy work on Old Spice,” notes AdAge. “Head & Shoulders Brand Manager Michael Sabbia, himself an Old Spice veteran, terms it 'Old Spice visiting Head & Shoulders.'"

Created by advertising agency Saatchi & Saatchi New York and Marina Maher Communications, New York.

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