Meet The Jungle Man In 4 Great New Ads From CAPI

Capi, the Australian bottler of "Hard To Make - Easy To Drink" natural carbonated refreshments turns to a wild jungle man in it's newest advertising campaign. Director Steve Ayson said "Getting the character right was a lot of fun. He had to be the right balance of authenticity and idiocy. The guy we found brought a unique sense of both to the table." We agree Steve!

The Saatchi&Saatchi created campaign includes four fun and quirky spots where the Capi Jungle Man enjoys making people feel rather uncomfortable: above, the :60 second "Natural" TVC and below he shares his "Bite" experience and introduces his charming wife, as well we get his thoughts on "Cuba" and the "Congo".





Credits:
Creative Advertising Agency: Saatchi & Saatchi, Sydney
Production: The Sweet Shop
Director: Steve Ayson
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gillmore
Media Agency: Two Hands