Mailbooks For Good. Re-Gift The Gift Of Reading

Mailbooks For Good is an innovation in book publishing. Thanks to a specially designed dust jacket once readers have finished the books, they are instructed to turn them inside out and reseal them. The books become pre-paid pre-addressed parcels ready to be delivered to charity. It then gets sent directly to The Footpath Library, a charity that provides books for homeless and disadvantaged.

Credits:
Creative Advertising Agency: BMF
Executive Creative Directors: Carlos Alija and Laura Sampedro
Creative Team: Simon Koay and Tim Smith