Gatorade Gives Us The Path Of The Lightning Bolt In New Ad

A nostalgic new ad for Gatorade gives us a glimpse at the history of the brands trademark logo, the lightning bolt. The commercial features scenes with the KC Chiefs and New York Giants linebacker Harry Carson, Michael Jordan, Dwyane Wade, Serena Williams, and Peyton Manning.

“This was not just a commercial proposition. This is sport history,” says group creative director Brent Anderson. “The path of the lightning bolt just happens to travel through some of the most memorable and beloved moments over the past 48 years. The evolution of Gatorade is the evolution of sport."

The music is by the artist Jake Bug and song is called "Path of the Lightning Bolt”

Credits:
"The Lightning Bolt" is the story of how Gatorade was born in a University of Florida lab in 1965 and evolved to become part of many of history's most celebrated sports moments. From the very first bottle of Gatorade that came out of the lab, we are taken on a journey through time visiting some of the most iconic athletes in sports history.

Ad Agency: TBWA\Chiat\Day
Directed by Matthijis Van Heijningen